
Arc'teryx
Canadian technical outerwear brand from North Vancouver, known for Gore-Tex Alpha SV shells, Atom midlayers and its Veilance and LEAF sublines.
We compared 25 brands like On, the closest alternatives on fit, price and aesthetic — across a range of price points, led by Arc'teryx and Snow Peak.

If you're a fan of On and looking for similar brands that cater to high-performance running and outdoor gear, consider Hoka One One, Brooks, and ASICS. These brands like On are known for their dedication to innovative designs and comfort, making them excellent choices for serious runners and everyday athletes alike. With a range of styles that blend performance and aesthetics, these brands are worth exploring to enhance your athletic wardrobe.

Canadian technical outerwear brand from North Vancouver, known for Gore-Tex Alpha SV shells, Atom midlayers and its Veilance and LEAF sublines.

Japanese outdoor brand from Sanjo, Niigata, pairing titanium camp gear with technical apparel; taken private by Bain Capital and the founding family in 2024.

Tokyo technical outdoor label founded in 2011 by ex-Issey Miyake designers Keita Ikeuchi and Mihoko Mori, owned by TSI Holdings.
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Deckers-owned running brand whose maximalist-cushioned Clifton, Bondi and Speedgoat shoes crossed over from ultrarunning into everyday wear.

Seoul outdoor label founded in 2011 by Euijae Lee, making climbing- and trail-rooted technical apparel, bags and accessories with city-wearable design.

Toronto outerwear label known for down parkas, now extending into rainwear, knitwear, footwear and eyewear; publicly listed with Bain Capital as controlling shareholder.

Seattle-based performance running brand owned by Berkshire Hathaway, known for the Ghost, Glycerin, Adrenaline GTS and Hyperion shoe franchises.

Tokyo label by Setsumasa Kobayashi making anarchic mountain-life clothing and camp gear that mixes vintage outdoor, Ivy and punk references.

Japanese performance running brand from Kobe, known for GEL cushioning and archive Sportstyle sneakers like the Gel-1130 and Gel-Kayano 14.

Toronto outerwear label making technical, machine-washable down parkas and city-cut winter jackets, founded in 2007 by ex-Canada Goose executive Robin Yates.

Canadian-born winter footwear brand, now a Columbia Sportswear label, known for the Caribou and Joan of Arctic insulated boots.

Boston-founded, family-owned athletic brand making performance running shoes and lifestyle sneakers such as the 990 series, 574 and 2002R.

ISAORA is a New York technical apparel brand making minimalist performance outerwear and city sportswear, an early name in urban techwear.

American running brand owned by Wolverine World Wide, known for PWRRUN-cushioned performance shoes and Originals reissues of its 1980s runners.

American performance sportswear label known for HeatGear compression layers, training and running gear, and the Curry Brand basketball line.

British-founded, Boston-based sportswear brand owned by Authentic Brands Group, known for Club C and Classic Leather sneakers, the Pump and Nano training shoes.

American sportswear giant behind Air Force 1, Air Max, Dunk, Jordan and Converse, now rebuilding around a sport-led strategy.

German sportswear company making football, running and motorsport gear plus retro lifestyle sneakers such as the Suede, Palermo and Speedcat.

German sportswear giant behind the three stripes, known for Samba, Gazelle and Superstar sneakers, football kits and designer lines like Y-3.

Italian-founded, Korean-owned sportswear brand known for retro tennis styling, bold logos and chunky sneakers like the Disruptor II.

American sportswear label behind the Reverse Weave hoodie, founded 1919 and owned by Authentic Brands Group since 2024.

French sportswear house behind the crocodile-logo L.12.12 polo, blending tennis heritage with contemporary streetwear collections.

Japanese heritage sneaker and lifestyle label owned by Asics, best known for the retro Mexico 66 trainer.

American skate footwear and apparel brand, founded in Anaheim in 1966 and owned by VF Corporation, known for the Old Skool and Sk8-Hi.

American sneaker brand behind the Chuck Taylor All Star, Nike-owned since 2003 and currently working through a steep multi-year sales decline.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →
By Disco's similarity score, HOKA is the closest match to On on this list, followed by ASICS and New Balance.
No brand on this list sits below On on the Disco price scale. 16 of the 25 here are in the same band as On ($$).
On Running is celebrated for its distinctive cloud-like cushioning technology in shoes and minimalist design, attracting those who value both comfort and sleek style.
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