More premium alternatives to ASICS

● Updated July 2026 · 9 ranked picks
A man wearing blue asics running shoes

Looking to step up from ASICS? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A man running in a Hoka One One outfit with a red shirt, black shorts and colorful sneakers
#1

Hoka One One

85% match
Athleisure$$$ · More premiumSan Francisco, USA · est. 2009Made in China, Vietnam

Hoka One One is a French running shoe brand known for its cushioned and supportive footwear, designed for trail running and long-distance running.

Why it's similar. Hoka One One shares a similar athleisure style and focuses on performance fabrics for athletic activities.

A woman wearing a light grey futuristic, contemporary On-Running Jacket
#3

On

82% match
Outdoor / Technical$$$ · More premiumZürich, Switzerland · est. 2010Made in Vietnam

On-Running was founded in the Swiss Alps with the aim to transform the experience of running.

Why it's similar. On blends a technical outdoor style with performance-oriented products, much like ASICS.

A man running in Brooks sneakers
#5

Brooks

80% match
Athleisure$$$ · More premiumPhiladelphia, USA · est. 1914Made in USA and Asia

Brooks is an American running shoe brand known for its innovative and comfortable footwear, designed to improve running performance and prevent injury.

Why it's similar. Brooks, like ASICS, produces high-quality athletic footwear aimed primarily at runners.

A man sitting wearing a Lululemon outfit feating a light blue jacket, cream hoodie and white pants
#6

Lululemon

$$$ · More premiumVancouver, Canada · est. 1998Made in Asia

Lululemon is a Canadian athletic apparel company known for it's focus on high-quality performance fabrics and technical designs. The brand is famous for its popular athletic wear and has become a staple among fitness enthusiasts.

A man sitting on a city step wearing a Puma yellow outfit and matching sneakers
#7

Puma

$$$ · More premiumHerzogenaurach, Germany · est. 1948Made in Multiple

Puma is a German athletic brand known for its stylish and high-performance sportswear and footwear, with a focus on soccer and running.

A man wearing black cycling jersey
#8

ASSOS

75% match
Athleisure$$$ · More premiumAssos, Turkey · est. 1976Made in Europe

ASSOS is renowned for its high-performance cycling gear, combining cutting-edge technology with Swiss precision. Their offerings range from comfortable jerseys to aerodynamic skinsuits, all designed to enhance the cycling experience.

Why it's similar. Both brands offer high-performance apparel with a technical focus, ensuring comfort and support for active pursuits. The materials used are similarly advanced to cater to the performance-oriented consumer.

A man standing wearing a black and white Reebok Classics outfit with matching sneakers
#10

Reebok

$$$ · More premiumBolton, UK · est. 1895Made in Multiple

Reebok is an American athletic brand known for its innovative and comfortable sportswear and footwear, with a focus on fitness and cross-training.

A woman wearing TROPIC OF C nero dress in white
#11

TROPIC OF C

$$$ · More premiumLos Angeles, USA · est. 2008

TROPIC OF C is renowned for its sustainable swimwear and activewear, combining eco-friendly materials with stylish, timeless designs.

Common questions
What are the best premium alternatives to ASICS?

Hoka One One, On, Brooks lead our ranking. Looking to step up from ASICS? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.