More premium alternatives to ASICS

Updated August 2026 · 9 ranked picks
A man wearing blue asics running shoes

Looking to step up from ASICS? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A man running in a Hoka One One outfit with a red shirt, black shorts and colorful sneakers
#1

Hoka One One

85% match
Athleisure$$ · More premiumAnnecy, France · est. 2009Made in China, Vietnam

French-born, Deckers-owned running brand known for maximalist, heavily cushioned shoes like the Clifton, Bondi and Speedgoat.

Why it's similar. Hoka One One shares a similar athleisure style and focuses on performance fabrics for athletic activities.

A woman wearing a light grey futuristic, contemporary On-Running Jacket
#3

On

82% match
Outdoor / Technical$$ · More premiumZürich, Switzerland · est. 2010Made in Vietnam

Swiss performance sportswear label known for CloudTec-cushioned running shoes and technical apparel, publicly listed on the NYSE since 2021.

Why it's similar. On blends a technical outdoor style with performance-oriented products, much like ASICS.

A man running in Brooks sneakers
#5

Brooks

80% match
Athleisure$$ · More premiumPhiladelphia, United States · est. 1914Made in USA and Asia

Seattle-based performance running brand owned by Berkshire Hathaway, known for the Ghost, Glycerin, Adrenaline GTS and Hyperion shoe franchises.

Why it's similar. Brooks, like ASICS, produces high-quality athletic footwear aimed primarily at runners.

A man sitting on a city step wearing a Puma yellow outfit and matching sneakers
#7

Puma

$$ · More premiumHerzogenaurach, Germany · est. 1948Made in Multiple

German sportswear company making football, running and motorsport gear plus retro lifestyle sneakers such as the Suede, Palermo and Speedcat.

A man wearing black cycling jersey
#8

ASSOS

75% match
Athleisure$$$ · More premiumLugano, Switzerland · est. 1976Made in Europe

Swiss cycling apparel specialist making technical bib shorts, jerseys, skinsuits and foul-weather kit from Ticino since 1976.

Why it's similar. Both brands offer high-performance apparel with a technical focus, ensuring comfort and support for active pursuits. The materials used are similarly advanced to cater to the performance-oriented consumer.

A man standing wearing a black and white Reebok Classics outfit with matching sneakers
#10

Reebok

$$ · More premiumBolton, UK · est. 1958Made in Multiple

British-founded, Boston-based sportswear brand owned by Authentic Brands Group, known for Club C and Classic Leather sneakers, the Pump and Nano training shoes.

A woman wearing TROPIC OF C nero dress in white
#11

TROPIC OF C

$$ · More premiumLos Angeles, United States · est. 2018Made in USA

Candice Swanepoel's 2018-founded swim and beach-lifestyle label, known for recycled-nylon bikinis in earthy, Brazil-inspired tones.

Common questions
What are the best premium alternatives to ASICS?

Hoka One One, On, Brooks lead our ranking. Looking to step up from ASICS? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.