disco
Looking to step up from ASICS? These 8 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Deckers-owned running brand whose maximalist-cushioned Clifton, Bondi and Speedgoat shoes crossed over from ultrarunning into everyday wear.
Why it's similar. Hoka One One shares a similar athleisure style and focuses on performance fabrics for athletic activities.
What changes. No heritage back catalogue; newer brand
Swiss performance sportswear label known for CloudTec-cushioned running shoes and technical apparel, publicly listed on the NYSE since 2021.
Why it's similar. On blends a technical outdoor style with performance-oriented products, much like ASICS.
What changes. Premium price, minimal retro, athleisure positioning
Seattle-based performance running brand owned by Berkshire Hathaway, known for the Ghost, Glycerin, Adrenaline GTS and Hyperion shoe franchises.
Why it's similar. Brooks, like ASICS, produces high-quality athletic footwear aimed primarily at runners.
What changes. Almost no lifestyle or streetwear presence
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
Vancouver-founded technical athleticwear label known for Align leggings, Scuba hoodies and ABC pants in proprietary performance fabrics.
Why it's similar. Vancouver's Lululemon reached running from the studio rather than the track, but Align and Swift fabrics compete directly with the apparel side of the ASICS business.
German sportswear company making football, running and motorsport gear plus retro lifestyle sneakers such as the Suede, Palermo and Speedcat.
Why it's similar. Rudolf Dassler's Herzogenaurach company covers football, running and motorsport like ASICS, though its lifestyle business now leans harder on Suede and Speedcat retros.
Swiss cycling apparel specialist making technical bib shorts, jerseys, skinsuits and foul-weather kit from Ticino since 1976.
Why it's similar. Both brands offer high-performance apparel with a technical focus, ensuring comfort and support for active pursuits. The materials used are similarly advanced to cater to the performance-oriented consumer.
British-founded, Boston-based sportswear brand owned by Authentic Brands Group, known for Club C and Classic Leather sneakers, the Pump and Nano training shoes.
Why it's similar. Descended from an 1895 Bolton running-shoe firm, Reebok now sits with Authentic Brands Group and leans on Club C classics more than on cushioning technology.
American performance sportswear label known for HeatGear compression layers, training and running gear, and the Curry Brand basketball line.
HOKA, On, Brooks lead our ranking. Looking to step up from ASICS? These 8 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Community recommendations
We're always discovering new labels. Suggest a brand we should look into.
Own a brand?
Spotted outdated information?