Looking to step up from Sporty & Rich? These 8 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
New York label founded by Teddy Santis in 2014, blending 1990s NYC streetwear with prep and Americana, plus long-running New Balance work.
Why it's similar. Teddy Santis's 'New Prep' formula — logo sweatshirts, rugby shirts, knitwear and cafés attached to stores — is the closest peer to Sporty & Rich's country-club nostalgia at the same medium-high price tier.
Copenhagen menswear label founded in 2021 by Nikolaj Hansson, making tennis-rooted clothing for on and off the court.
Why it's similar. Copenhagen label built entirely on tennis culture: polos, pleated shorts, cable knits and warm-up jackets cut relaxed for off-court wear, matching Sporty & Rich's country-club look for less.
Copenhagen fashion house founded in 1986, known for the striped #101 T-shirt, sailor knits and workwear across women's, men's and kids' lines.
Why it's similar. Danish house whose striped #101 tee, sailor knits and workwear deliver the same easy, muted staples wardrobe at a mid price point.
Franco-Japanese Paris label pairing fox-logo wardrobe staples with the Kitsuné Musique record label and Café Kitsuné coffee shops.
Why it's similar. Logo-patch tees, sweatshirts, polos and knitwear tied to cafés and a record label — the same lifestyle-brand playbook as Sporty & Rich, at a comparable medium-high price.
New York streetwear and lifestyle label founded in 2011 by Ronnie Fieg, known for sportswear staples and sneaker collaborations.
Why it's similar. Ronnie Fieg's New York label sells knit and fleece sportswear and box-logo staples in the same medium-high bracket, with the store-plus-café retail model Sporty & Rich also runs.
London menswear house from 1977, known for hand-cut silk ties, shirting and soft tailoring under a relaxed-elegance ethos.
Why it's similar. London house working a 'relaxed elegance' take on Ivy and club dressing — Scottish knitwear, soft tailoring and shirting — for shoppers who want the prep references without the slogans.
Stockholm label founded in 2019 that merges Scandinavian minimalism with vintage surf graphics across ready-to-wear, wetsuits and hand-shaped surfboards.
Why it's similar. Swedish label pairing Scandinavian minimalism with vintage surf graphics on boxy jersey and shirting, a sport-nostalgia formula close to Sporty & Rich's at a similar medium-high price.
London label founded in 2012 by Sofia Prantera and Fergus Purcell, mixing punk, rave and skate graphics with Italian-made contemporary clothing.
Why it's similar. London label built on graphic tees and hoodies with strong logo language, made in small Italian and Portuguese runs; a louder, rave-and-punk alternative to Sporty & Rich's muted slogans.
Aimé Leon Dore, Palmes, Mads Norgaard lead our ranking. Looking to step up from Sporty & Rich? These 8 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.