If you're a fan of Onia's contemporary beachwear, you might also love Faherty's sustainable styles, Outerknown's eco-friendly approach, and Acne Studios' minimalist designs. These brands like Onia are committed to high-quality materials and a relaxed aesthetic that fits seamlessly into a summer wardrobe. Each of these labels offers their own unique twist on modern fashion, ensuring you can find beach-ready and versatile pieces that align with your personal style. Explore these brands to refresh your closet with stylish, comfortable, and eco-conscious clothing.
American contemporary label founded in 1989 as Donna Karan's city-minded diffusion line, now owned and operated by G-III Apparel Group.
Why it's similar. DKNY matches Onia closely in style, silhouette, and origin. Both brands have a relaxed, urban sophistication rooted in New York City, utilizing luxury fabrics and cotton/jersey basics.
The younger, fashion-forward womenswear line of Germany's HUGO BOSS, mixing slim tailoring with denim, leather and logo-led casualwear.
Why it's similar. HUGO offers contemporary styles with a focus on luxury materials similar to Onia, and both brands share a mid-range market segment.
American surf-inspired label from twin brothers Mike and Alex Faherty, known for soft board shorts, sun-washed knits and relaxed beachwear.
Why it's similar. Faherty shares a commitment to sustainable fabrics and a relaxed style that aligns with Onia's ethos.
Independent Brooklyn menswear label mixing folk craft, workwear and prep, best known for embroidered and crochet camp-collar shirts.
Why it's similar. Dan Snyder started Corridor from an East Village walk-up in 2013, and its embroidered and crochet camp-collar shirts cover the same resort-leaning summer wardrobe as Onia.
Kelly Slater's California surf label making relaxed men's and women's staples from organic, recycled and Fair Trade-certified materials.
Why it's similar. Kelly Slater co-founded Outerknown in 2015, building relaxed surf staples from organic cotton, hemp and recycled nylon made in Fair Trade Certified factories.
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Why it's similar. Acne Studios and Onia both favor contemporary styles and high-quality materials in their offerings.
Australian womenswear label founded in Sydney in 2016, making pared-back, vintage-referencing pieces in natural fibres under a slow-fashion model.
Why it's similar. Both brands emphasize relaxed and fluid silhouettes with a commitment to sustainable practices, using high-quality natural fabrics.
London womenswear label founded in 2014, known for sculptural everyday silhouettes, colour-blocked separates and chunky-heeled footwear.
Why it's similar. The brand shares a neutral palette and focuses on unique, relaxed silhouettes with high-end materials similar to Onia.
New York menswear label founded in 2009, pairing minimal surf-influenced basics with café-and-surf-shop hybrid stores in the US and Asia.
Why it's similar. Both brands share a relaxed and contemporary aesthetic, utilizing organic fabrics for their collections.
British label known for tailored men's swim shorts and resortwear, founded in 2007 and majority-owned by Chanel since 2018.
Why it's similar. Orlebar Brown and Onia both focus on stylish beachwear, merging comfort with a luxurious feel.
Brooklyn menswear label mixing technical outerwear with American Northeast workwear and sportswear staples.
Australian label founded in 2006 in Sydney, known for organic cotton jersey basics, denim and relaxed tailoring in a pared-back neutral palette.
Montreal minimal-basics label from 2012, now an online-only brand after its parent's insolvency and the 2025 sale of its IP to Lamour Group.
New York contemporary label owned by Fast Retailing, known for minimal stretch-wool tailoring, knitwear and workwear separates.
British maker of plain, high-quality cotton and merino basics — T-shirts, polos and underwear — still sewn at its own Long Eaton factory.
Toronto brand making minimalist everyday basics and bedding from directly sourced Egyptian cotton, with B Corp certification and traceable supply chain.
Lisbon menswear label making transparently priced, Portuguese-made wardrobe staples, from heavyweight T-shirts and oxford shirts to chinos and outerwear.
Direct-to-consumer American basics label known for transparent pricing, minimalist neutral wardrobe staples, denim, and recycled-material outerwear.
Munich label selling a small range of minimalist, Portugal-made wardrobe essentials, built around its search for the perfect T-shirt.
Amsterdam-founded casualwear label, acquired out of bankruptcy by Bluestar Alliance in 2023 and now run as a licensing brand.
Swedish resortwear label founded in 2010, known for swim trunks and terry camp-collar shirts in retro prints and faded colour.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | DKNY | 88% | Contemporary | Similar |
| 2 | HUGO Womenswear | 85% | Contemporary | Similar |
| 3 | Faherty | 84% | Surf / Skate | Similar |
| 4 | Corridor | 83% | Camp-collar shirts | More premium |
| 5 | Outerknown | 82% | Sustainable surf | More premium |
| 6 | Acne Studios | 81% | Contemporary | More premium |
| 7 | Posse | 81% | Contemporary | Similar |
| 8 | Rejina Pyo | 79% | Contemporary | More premium |
| 9 | Saturdays NYC | 78% | Minimalist | Cheaper |
| 10 | Orlebar Brown | 75% | Resort / Vacation | Cheaper |
| 11 | Adsum | — | Cheaper | |
| 12 | Bassike | — | Cheaper | |
| 13 | Frank & Oak | — | Cheaper | |
| 14 | Cottweiler | — | Cheaper | |
| 15 | Theory | — | Similar | |
| 16 | Sunspel | — | More premium | |
| 17 | Kotn | — | Cheaper | |
| 18 | ISTO | — | Similar | |
| 19 | Everlane | — | Cheaper | |
| 20 | SANVT | — | Cheaper | |
| 21 | Scotch & Soda | — | Cheaper | |
| 22 | OAS swimwear | — | Cheaper |
DKNY is the brand most similar to Onia, scoring an 88% match. Both share a New York origin and emphasize contemporary, relaxed styles with luxurious fabrics.
For more affordable options, consider brands like DKNY, HUGO Womenswear, and Faherty, all within a mid-range price segment ($$-$$$).
DKNY offers more urban sophistication and a broader fashion range, while Onia excels in beachwear aesthetics with a focus on swimwear and resort attire. Your preference may depend on your style focus.
Onia is renowned for its high-quality swimwear and resort wear that combines timeless elegance with practicality, ideal for beach vacations and poolside lounging.
DKNY, Faherty, and Saturdays NYC are excellent value options, offering mid-range prices with styles akin to Onia's contemporary designs.