
Lululemon
90% matchVancouver-founded technical athleticwear label known for Align leggings, Scuba hoodies and ABC pants in proprietary performance fabrics.
Why it's similar. Lululemon proved the market ASRV sells into, engineering proprietary performance fabrics into Align leggings and ABC pants that work as street clothes as much as training kit.
What changes. Broader, women-led, brighter and more mainstream













