discoWe compared 20 brands similar to ASRV on fit, price and aesthetic — skewing more premium (13 of 20), led by Lululemon and Joah Brown.
If you're a fan of ASRV's unique blend of performance and streetwear, you'll love brands like Lululemon, Ten Thousand, and Reigning Champ. These brands, much like ASRV, focus on high-quality materials and stylish designs suitable for an active lifestyle. Each of these brands brings its own flair, whether it's Lululemon's yoga-centric approach or Ten Thousand's performance-driven ethos, while still catering to those who appreciate the athleisure aesthetic. Explore these brands to find the perfect fit for your wardrobe that balances functionality with modern style.
Vancouver-founded technical athleticwear label known for Align leggings, Scuba hoodies and ABC pants in proprietary performance fabrics.
Why it's similar. Lululemon proved the market ASRV sells into, engineering proprietary performance fabrics into Align leggings and ABC pants that work as street clothes as much as training kit.
What changes. Broader, women-led, brighter and more mainstream
Los Angeles loungewear label known for slouchy, oversized stretch-jersey basics in neutral tones, sold mainly direct-to-consumer.
Why it's similar. Joah Brown sits at the athleisure end of this list, sharing ASRV's relaxed fits and material focus without the fabric-led technical training brief.
Los Angeles activewear brand founded in 2007, known for yoga and Pilates staples like Airlift leggings and studio-to-street matching sets.
Why it's similar. Similar in style, silhouette, and material mix with a focus on performance and style, fitting closely with ASRV's ethos.
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Direct-to-consumer men's training apparel brand known for its performance shorts, technical tees and a deliberately narrow, durability-focused product line.
Why it's similar. Both brands excel in combining functionality and style, catering to active individuals.
What changes. Narrower range, less streetwear crossover
Vancouver-based athletic-wear brand making Canadian-made terry sweats, Pima jersey tees and minimal, logo-light training staples.
Why it's similar. Both brands prioritize high-quality materials and minimalist designs in their athleisure offerings.
American performance apparel brand making men's work-to-workout staples in technical fabrics, with about 20 US stores and a womenswear line added in 2024.
Why it's similar. Both brands focus on stylish, high-quality activewear designed for a range of activities.
What changes. Dressier, polos and commuter pants over gym fits
London-based technical running apparel brand making minimal, sports-science-driven race kit for road, track and trail.
Why it's similar. Both brands offer high-performance apparel with a sleek aesthetic, especially for athletic pursuits.
What changes. Race-specific, no streetwear intent, pricier
Los Angeles running label pairing Japanese-made performance eyewear with technical apparel and mindfulness-led training programs.
Boston-founded, family-owned athletic brand making performance running shoes and lifestyle sneakers such as the 990 series, 574 and 2002R.
Russian techwear label from St. Petersburg making membrane-fabric jackets and utilitarian layers built for cold, wet northern climates.
Independent Montreal running label known for its technical GOCap headwear, plus lightweight performance apparel for road, trail and ultra distances.
Chicago men's leisurewear brand known for the All Day Every Day pant, a tailored knit trouser sized like tailored trousers.
American sportswear giant behind Air Force 1, Air Max, Dunk, Jordan and Converse, now rebuilding around a sport-led strategy.
German sportswear giant behind the three stripes, known for Samba, Gazelle and Superstar sneakers, football kits and designer lines like Y-3.
British direct-to-consumer fitness apparel brand known for seamless leggings, training basics and creator-led marketing at accessible prices.
American activewear label known for its Exercise Dress and color-blocked technical basics, relaunched in 2025 under returning founder Ty Haney.
American activewear label from Encinitas, California, making surf- and yoga-inspired technical knits sold direct-to-consumer and through its own growing store network.
What changes. Less compression/mesh, more lounge comfort
Seoul outdoor label founded in 2011 by Euijae Lee, making climbing- and trail-rooted technical apparel, bags and accessories with city-wearable design.
Paris-based technical running brand founded in 2015, pairing subculture-driven design with proprietary performance fabrics.
Boston brand from PIONEERS Run Crew founder Sidney Baptista making streetwear-styled technical running apparel for a broader range of runners.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Lululemon | 90% | Fabric engineering | More premium |
| 2 | Joah Brown | 88% | Relaxed fits | More premium |
| 3 | Alo | 86% | Athleisure | More premium |
| 4 | Ten Thousand | 85% | Athleisure | Similar |
| 5 | Reigning Champ | 82% | Athleisure | More premium |
| 6 | Rhone | 75% | Athleisure | More premium |
| 7 | SOAR Running | 74% | Athleisure | More premium |
| 8 | District Vision | — | More premium | |
| 9 | New Balance | — | Similar | |
| 11 | Krakatau | — | More premium | |
| 12 | Ciele | — | More premium | |
| 13 | Public Rec | — | More premium | |
| 14 | Nike | — | Similar | |
| 15 | Adidas | — | Similar | |
| 16 | Gymshark | — | Similar | |
| 17 | Outdoor Voices | — | Similar | |
| 18 | Vuori | — | More premium | |
| 19 | CAYL | — | More premium | |
| 20 | Satisfy Running | — | Similar | |
| 21 | pynrs | — | More premium |
Lululemon ranks as the closest match at 88%. Its dedication to high-quality fabrics and technical designs reflects ASRV’s commitment to blending performance with style.
Consider brands like Lululemon, Joah Brown, and Alo. They offer great athleisure styles in a similar mid-range price segment, making them more affordable options.
While both excel in quality, Lululemon offers more mainstream appeal with its focus on yoga and general fitness, whereas ASRV targets a niche audience with its urban, streetwear vibe.
ASRV stands out for its innovative athletic wear, incorporating technical materials and a streetwear-inspired aesthetic. Its signature styles are beloved by athletes for both performance and style.
Top value options include Ten Thousand and Nike, offering quality athleisure at a lower price within the same style spectrum.