#1
Mizuno
Osaka sportswear and equipment maker founded in 1906, known for Wave-cushioned running shoes, baseball gloves and archive-driven Sportstyle sneakers.
16 Shoe Brands like New Balance
Ranked by brand similarityWe compared 16 brands like New Balance, the closest alternatives on fit, price and aesthetic — across a range of price points, led by Mizuno and New Balance.
New Balance Shoes is known for its high-quality athletic footwear and apparel. With a focus on comfort and performance, the brand offers a wide range of stylish and functional products for athletes and fitness enthusiasts. Take a peek at the curated list of shoes like New Balance.
#2
New Balance
Boston-founded, family-owned athletic brand making performance running shoes and lifestyle sneakers such as the 990 series, 574 and 2002R.
#3
HOKA
Deckers-owned running brand whose maximalist-cushioned Clifton, Bondi and Speedgoat shoes crossed over from ultrarunning into everyday wear.
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#4
Adidas
German sportswear giant behind the three stripes, known for Samba, Gazelle and Superstar sneakers, football kits and designer lines like Y-3.
#5
Brooks
Seattle-based performance running brand owned by Berkshire Hathaway, known for the Ghost, Glycerin, Adrenaline GTS and Hyperion shoe franchises.
#6
On
Swiss performance sportswear label known for CloudTec-cushioned running shoes and technical apparel, publicly listed on the NYSE since 2021.
#7
Nike
American sportswear giant behind Air Force 1, Air Max, Dunk, Jordan and Converse, now rebuilding around a sport-led strategy.
#8
Puma
German sportswear company making football, running and motorsport gear plus retro lifestyle sneakers such as the Suede, Palermo and Speedcat.
#9
Reebok
British-founded, Boston-based sportswear brand owned by Authentic Brands Group, known for Club C and Classic Leather sneakers, the Pump and Nano training shoes.
#10
Fila
Italian-founded, Korean-owned sportswear brand known for retro tennis styling, bold logos and chunky sneakers like the Disruptor II.
#11
ASICS
Japanese performance running brand from Kobe, known for GEL cushioning and archive Sportstyle sneakers like the Gel-1130 and Gel-Kayano 14.
#12
Salomon
French outdoor brand from Annecy known for ski and trail-running gear, whose XT-6 and Speedcross shoes became gorpcore streetwear staples.
#13
Onitsuka Tiger
Japanese heritage sneaker and lifestyle label owned by Asics, best known for the retro Mexico 66 trainer.
#14
Saucony
American running brand owned by Wolverine World Wide, known for PWRRUN-cushioned performance shoes and Originals reissues of its 1980s runners.
#15
NIKE ACG
Nike's All Conditions Gear line, making GORE-TEX outerwear and technical trail footwear for the outdoors since 1989.
#16
Converse
American sneaker brand behind the Chuck Taylor All Star, Nike-owned since 2003 and currently working through a steep multi-year sales decline.
How we ranked these
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →
Common questions
Frequently Asked Questions
What brand is most similar to New Balance?
When looking for brands similar to New Balance, consider Brooks and Saucony, both of which offer high-quality athletic footwear with a focus on comfort and performance. These brands are well-regarded for their durability and innovative designs, making them excellent alternatives for fitness enthusiasts.
What are some affordable alternatives to New Balance shoes?
No brand on this list sits below New Balance on the Disco price scale. 14 of the 15 here are in the same band as New Balance ($$).
What makes New Balance shoes unique?
New Balance shoes are renowned for their exceptional comfort, often achieved through advanced cushioning technology and supportive designs. The brand's commitment to producing half sizes and multiple width options ensures a perfect fit for various foot shapes, setting them apart in the athletic footwear market.
Where can I buy New Balance shoes online?
You can purchase New Balance shoes from their official website as well as major online retailers like Amazon, Zappos, and Foot Locker. Additionally, check out specialized sporting goods stores such as Dick's Sporting Goods for a wide selection of their products.
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