More premium alternatives to Awake NY

10 ranked picks

Updated ·

A man in a black Awake NY short-sleeve button up with a colorful floral print and black shorts

Looking to step up from Awake NY? These 10 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A man wearing a Patta coaches jacket with navy blue pants and black pointed dress shoes
#3

Patta

Streetwear$$ · More premiumAmsterdam, Netherlands · est. 2004Made in Italy, Portugal

Amsterdam streetwear label founded in 2004, known for script-logo basics, sportswear staples and long-running Nike sneaker collaborations.

Why it's similar. Patta shares a colorful and urban style, appealing to streetwear fans.

What changes. Amsterdam diaspora context, heavier sportswear tilt

A man wearing a brown Aime Leon Dore trench coat and white button up with a dark brown hat
#4

Aimé Leon Dore

Streetwear$$$ · More premiumNew York City, United States · est. 2014Made in USA

New York label founded by Teddy Santis in 2014, blending 1990s NYC streetwear with prep and Americana, plus long-running New Balance work.

Why it's similar. Both brands offer streetwear with a colorful and urban-inspired aesthetic, rooted in NYC culture.

What changes. Pricier, more Ivy-Americana polish than workwear

A man wearing a Paradise NYC white graphic-heavy t-shirt
#6

Paradise NYC

Streetwear$$ · More premiumNew York City, United States · est. 2015Made in USA

Skater-artist Sean Pablo's DIY label, pairing punk and religious graphics with tees, hoodies, caps and skate decks out of New York and LA.

Why it's similar. Paradise NYC shares a streetwear style deeply rooted in NYC culture, mirroring Awake NY's bold graphic design and vibrant color use.

The weekly disco

Like these brands? Keep discovering.

One email a week — new brands worth knowing and the markdowns actually worth clicking.

Free · One email a week

A man with long hair wearing a green Anti Social Social Club t-shirt while holding a lime green small duffle bag
#7

Anti Social Social Club

Streetwear$$ · More premiumLos Angeles, United States · est. 2015Made in China, Hong Kong

Los Angeles logo-driven streetwear label founded in 2015 by Neek Lurk, owned by licensing firm Marquee Brands since 2022.

Why it's similar. Both brands focus on streetwear, vibrant graphics, and cultural exclusivity, with a similar relaxed fit and material choice.

A man wearing a green checkered Hood By Air jacket and yellow pants
#11

Hood by Air

$$$$ · More premiumNew York City, United States · est. 2006Made in USA

New York label founded in 2006 by Shayne Oliver and Raul Lopez, fusing ballroom and club culture with deconstructed, gender-fluid high fashion.

A man sitting on a desk wearing a beige Kith floral printed jacket and matching pants and bag
#13

Kith

$$$ · More premiumNew York City, United States · est. 2011Made in China

New York streetwear and lifestyle label founded in 2011 by Ronnie Fieg, known for sportswear staples and sneaker collaborations.

A man wearing a Supreme NYC style colorful graphic coaches jacket with a supreme box logo hat
#16

Supreme

$$ · More premiumNew York City, United States · est. 1994Made in China, USA

New York skate and streetwear brand known for weekly box-logo drops and collaborations, owned by EssilorLuxottica since October 2024.

What changes. Drop-hype scale and resale culture, bigger machine

A man in a colorful Aries green sweater, lavender pants and an orange hat
#20

Aries

$$$ · More premiumLondon, United Kingdom · est. 2012Made in Italy

London label founded in 2012 by Sofia Prantera and Fergus Purcell, mixing punk, rave and skate graphics with Italian-made contemporary clothing.

Common questions
What are the best premium alternatives to Awake NY?

Patta, Aimé Leon Dore, Paradise NYC lead our ranking. Looking to step up from Awake NY? These 10 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

Community recommendations

Know another brand like Awake NY?

We're always discovering new labels. Suggest a brand we should look into.

Own a brand?

Spotted outdated information?

Go deeper