This page is for anyone who wants Hood by Air's mix of ballroom-and-club energy, deconstruction and gender-fluid volume — HBA relaunched in 2020 with "Prologue" and still runs alongside Shayne Oliver's Anonymous Club. The closest matches are Anonymous Club (same designer, same club-driven layering), Y/Project (twisted, gender-fluid deconstruction, though the label closed in January 2025 and now trades on resale) and Vetements for oversized logo-heavy volume. If you want the graphics without the runway prices, Clot, Awake NY and Anti Social Social Club sit a tier or two down.
Defunct Paris label, founded 2010 and led by Glenn Martens, known for twisted denim and deconstructed, gender-fluid tailoring; ceased operations January 2025.
Why it's similar. Both brands are rooted in avant-garde aesthetics and share an experimental approach to silhouettes.
Founder-owned British luxury streetwear label from Manchester, known for graphic jersey, leather and its 247 performance activewear line.
Why it's similar. Very similar in silhouette, fit, and materials with a premium price segment and a focus on bold graphics.
Paris-founded label led by Guram Gvasalia, turning workwear, merch and uniform codes into oversized, logo-heavy runway collections.
Why it's similar. Vetements and Hood by Air both embrace oversized and deconstructed silhouettes, making their styles resonate with streetwear culture.
Tokyo label founded in 1994 by Shinsuke Takizawa, building biker, punk and military references into heavily branded Japanese-made streetwear.
Why it's similar. Strong similarity in premium segment, silhouette, and bold streetwear style.
Namesake Los Angeles-based label of German designer Bernhard Willhelm, known for ironic, craft-heavy avant-garde clothing in oversized, cartoonish silhouettes.
Why it's similar. Shares avant-garde style and similar pricing, with oversized and deconstructed silhouettes.
Milan-based luxury streetwear label founded by Virgil Abloh in 2012, majority-owned by LVMH and creatively led by Ib Kamara.
Why it's similar. Both brands combine streetwear with high-fashion, showcasing oversized silhouettes that capture contemporary trends.
São Paulo label recutting vintage garments and leftover fabric into contemporary tailoring, now designed by co-founder Fábio Souza after Alexandre Herchcovitch's exit.
Why it's similar. The São Paulo label recuts second-hand garments and leftover fabric into new tailoring, echoing Hood by Air's reworked, deconstructed approach to clothing.
Hong Kong streetwear label founded in 2003 by Edison Chen and Kevin Poon, blending Chinese motifs with Nike and other collaborations.
Why it's similar. Shares streetwear style, colorful palette, relaxed fit, and technical materials.
London brand founded in 2015 by Samuel Ross, pairing brutalist industrial design with technical outerwear; owned by Frasers-backed Four Marketing since late 2024.
Why it's similar. Shared streetwear roots with an innovative take on materials and silhouettes link A-COLD-WALL to Hood by Air.
Los Angeles logo-driven streetwear label founded in 2015 by Neek Lurk, owned by licensing firm Marquee Brands since 2022.
Why it's similar. Matches on streetwear style, colorful palette, and relaxed fits.
New York label founded in 2012 by ex-Supreme brand director Angelo Baque, known for logo-driven basics and collaborations with New Balance and Timberland.
Why it's similar. Angelo Baque's New York label draws on the same downtown skate and immigrant communities as HBA, with logo-driven tees, hoodies and outerwear at a mid price.
Skater-artist Sean Pablo's DIY label, pairing punk and religious graphics with tees, hoodies, caps and skate decks out of New York and LA.
Why it's similar. Sean Pablo's DIY New York label shares HBA's subcultural graphic language — punk, religious and horror iconography screen-printed on tees and hoodies — at a much lower price.
Tremaine Emory's independent American label using cotton-wreath denim and graphics to tell African diaspora histories through streetwear.
Why it's similar. Tremaine Emory uses graphics and reworked denim to tell African diaspora histories, matching HBA's use of streetwear as cultural narrative rather than just product.
New York collective and label led by Hood By Air founder Shayne Oliver, making manipulated sweatsuits and club-driven streetwear shown in Berlin.
Why it's similar. Shayne Oliver's own studio, conceived by the Hood By Air team during the hiatus, working the same manipulated sweatsuits, huge hoods and club-driven layering.
Independent New York skate brand making decks and apparel with cartoonish, joke-driven graphics rooted in downtown Manhattan skate culture.
Why it's similar. Independently owned New York skate label rooted in downtown Manhattan, offering the graphic-tee and hoodie side of HBA's world at a low-mid price.
Independent New York menswear label from Brendon Babenzien and Estelle Bailey-Babenzien, blending skate, surf, punk and Ivy tailoring with transparent sourcing.
Why it's similar. Independent New York menswear mixing skate, surf and punk references into graphic tees and outerwear — the same city and subcultures, minus the deconstruction.
Los Angeles label pairing premium fleece basics with mental-health advocacy, backed by a minority stake from LVMH Luxury Ventures.
Why it's similar. Los Angeles label built on heavyweight fleece hoodies and sweatpants, an easier, muted-palette take on the oversized sweat silhouettes HBA pushes.
New York skate and streetwear brand known for weekly box-logo drops and collaborations, owned by EssilorLuxottica since October 2024.
Why it's similar. The New York box-logo blueprint for drop-driven graphic streetwear that HBA emerged alongside; now owned by EssilorLuxottica since October 2024.
Independent avant-garde label founded in Los Angeles in 1994 and now based in Paris, known for draped monochrome tailoring and chunky sneakers.
Why it's similar. Avant-garde draping, cropped leather and asymmetric knits in a dark palette — the same gender-fluid, silhouette-first thinking as HBA, at a very high price tier.
Kering-owned Parisian luxury house, founded in Spain in 1919, now led by Pierpaolo Piccioli after a decade under Demna.
Why it's similar. Luxury house whose oversized tailoring and sneaker-led streetwear codes overlap with HBA's volumes, at the very-high end and now led by Pierpaolo Piccioli.
Los Angeles label founded in 2013 by Jerry Lorenzo, pairing oversized streetwear silhouettes with luxury fabrics and muted, neutral palettes.
Telfar is a unisex New York label whose vegan-leather Shopping Bag tote, launched in 2014, sells out in timed online drops.
Why it's similar. Like Hood by Air, Telfar is a New York unisex label rooted in the same ballroom-adjacent downtown scene, though its focus is the vegan-leather Shopping Bag.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Y/Project | 88% | Avant-garde | Cheaper |
| 2 | Represent | 88% | Streetwear | Similar |
| 3 | VETEMENTS | 85% | Avant-garde | Similar |
| 4 | Neighborhood | 85% | Streetwear | Similar |
| 5 | BERNHARD WILLHELM | 83% | Avant-garde | Similar |
| 6 | Off-White | 80% | Streetwear | Similar |
| 7 | À La Garçonne | — | Similar | |
| 8 | Clot | 77% | Streetwear | Cheaper |
| 9 | A-COLD-WALL | 76% | Streetwear | Similar |
| 10 | Anti Social Social Club | 75% | Streetwear | Cheaper |
| 11 | Awake NY | — | Cheaper | |
| 12 | Paradise NYC | — | Cheaper | |
| 13 | Denim Tears | — | Cheaper | |
| 14 | ANONYMOUS CLUB | — | Similar | |
| 15 | Alltimers | — | Cheaper | |
| 16 | Noah NYC | — | Cheaper | |
| 17 | Madhappy | — | Cheaper | |
| 18 | Supreme | — | Similar | |
| 19 | Rick Owens | — | More premium | |
| 20 | Balenciaga | — | Similar | |
| 21 | Fear of God | — | Similar | |
| 22 | TELFAR | — | Similar |
Anonymous Club — it's Shayne Oliver's own studio, conceived by the HBA team during the brand's 2017–2020 hiatus, and it runs on the same manipulated sweatsuits, oversized hoods and club-driven layering. Y/Project is the closest non-Oliver match for the deconstructed, gender-fluid tailoring, scoring 88 on our list.
Not new from the house. Glenn Martens exited in September 2024 and Y/Project announced closure in January 2025 after receivership with no buyer, so the twisted denim and convertible tailoring now circulate on resale.
Clot, Awake NY, Anti Social Social Club, Supreme and Noah all sit in the mid tier, with Paradise NYC and Alltimers lower still. You get the graphics and the volume, not the deconstructed tailoring or the harness hardware.
Rick Owens and Balenciaga are both very-high tier. Owens gives you draped monochrome, cropped leather and thick-soled sneakers; Balenciaga gives you oversized tailoring and sneaker icons, now under Pierpaolo Piccioli after a decade of Demna.
Yes. Oliver and Leilah Weinraub paused the label in 2017 — Oliver designed a guest collection for Helmut Lang in that window — and HBA returned in 2020 with the "Prologue" relaunch fronted by Naomi Campbell.