Hood by Air embodies a bold, avant-garde spirit that challenges conventional fashion norms. Known for its distinctive silhouettes and experimental use of materials, the brand seamlessly blends streetwear with high fashion, creating pieces that speak to a diverse range of aesthetics. Expect oversized fits, layered textures, and unexpected design elements that cater to the daring and the expressive, making it a go-to for those who want to stand out in any crowd or occasion.
Brands like Y Project and Vetements capture this edgy essence with their own unique twists, emphasizing innovative craftsmanship and a rebellious attitude. Similarly, Off White and Anonymous Club resonate with the same audience, pushing boundaries through their eclectic designs and artistic approaches. Dive into our curated list of brands that echo the spirited ethos of Hood by Air and discover new favorites that align with your fashion-forward sensibilities.
Vetements is a French brand that is known for its unconventional approach to fashion. The brand's designs often challenge traditional ideas of beauty and incorporate oversized proportions and unusual silhouettes. Vetements has become a cult favorite among fashion insiders and is known for its unique, conceptual collections that often incorporate a sense of humor and irony.
Off-White is an Italian luxury fashion brand, founded in 2012 by designer Virgil Abloh. It's known for its streetwear-inspired, high-end fashion clothing, which have a distinctive aesthetic that blends luxury with streetwear.
Awake NY was founded by designer and longtime Supreme vet Angelo Baque. With a logo-driven design (like Supreme), they've been able to capture the cultural spirit and sensibility of NYC. The line embodies the diversity of the city all with a classic and contemporary feel.
Brendon Babenzien founded the environmentally friendly streetwear brand Noah in 2015 after leaving his post as the creative director of Supreme. As a homage to his NYC skate roots, the brand combines urban and active lifestyle aesthetics with a wide range of traditional design references. Noah is inspired by both defiance and elegance, and he employs a conscious balance of rebellion and sophistication.
A-COLD-WALL* (stylized as ACW) is a London-based luxury streetwear brand known for its minimalist, industrial aesthetic, which combines elements of streetwear, high fashion and contemporary art. Also known for its use of unconventional materials and for its focus on technical fabrics, which are often used in architectural and industrial applications.
Balenciaga is a luxury fashion brand known for its contemporary, innovative designs. Expect a commitment to craftsmanship and attention to detail, with their clothing often characterized by clean lines, modern silhouettes, and high-quality materials.
Supreme is an NYC streetwear and skateboarding brand known for its limited-edition drops and collabs with premier brands and artists. Supreme's collections feature a mix of streetwear and skate culture-inspired clothing, accessories, and skateboard decks.
Rick Owens is known for his avant-garde, edgy style. His designs often feature unconventional cuts and draping, and he is known for incorporating unusual materials and textures into his collections. Owens is particularly known for his dark, gothic aesthetic, and his clothing often has a dramatic and sculptural quality to it. Discover more brands like Rick Owens here.
Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:
• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value
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This list of Hood by Air alternatives is constantly evolving based on new finds and community picks. Got a brand you think belongs here? We’d love to hear from you.
