disco
Want the Margaret Howell look for less? These 7 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
Anglo-Italian outerwear label known for unlined pressed-wool coats and soft tailoring, designed in London and made at a family factory in Turin.
Why it's similar. Similar focus on sophisticated outerwear and craftsmanship, aligning closely in materials and aesthetic.
What changes. Outerwear specialist rather than full wardrobe
British slow-fashion streetwear label from the STORY mfg. team, making naturally dyed, India-produced cargo trousers, trail jackets and printed tees.
Why it's similar. Strong overlap in focus on minimalist design, sustainable materials, and relaxed fit.
London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.
What changes. More overtly tailoring/suit-led and less austere
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
General Admission, founded by Gavin Dogan and Dooma Fahrenfort in 2015, is a Los Angeles-based brand that creates simple, elegant designs for a more inspired lifestyle.
Los Angeles label founded in 2012, known for premium denim and pared-back ready-to-wear blending California ease with European tailoring.
Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.
Munich menswear label founded in 2009, known for relaxed tailoring, overshirts and fine knitwear built around travel-inspired seasonal collections.
What changes. Travel/pattern influences and a lighter, more playful palette
Harris Wharf London, Gentle Fullness, Oliver Spencer lead our ranking. Want the Margaret Howell look for less? These 7 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.