Want the Margaret Howell look for less? These 10 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
IBEN is a Norwegian premium womenswear brand from Oslo making clean, androgynous-leaning separates, knitwear, denim and leather pieces.
Why it's similar. Iben shares a strong alignment in style, materials, and silhouette with Margaret Howell. Both brands emphasize minimalist, Scandinavian design with high-quality fabrics.
Anglo-Italian outerwear label known for unlined pressed-wool coats and soft tailoring, designed in London and made at a family factory in Turin.
Why it's similar. Similar focus on sophisticated outerwear and craftsmanship, aligning closely in materials and aesthetic.
Stockholm womenswear label founded in 2021 by Anna Teurnell, making minimalist luxury essentials with asymmetric cuts and sustainable materials.
Why it's similar. Similar minimalist and sophisticated design philosophy with an emphasis on high-quality materials and relaxed silhouettes.
British slow-fashion streetwear label from the STORY mfg. team, making naturally dyed, India-produced cargo trousers, trail jackets and printed tees.
Why it's similar. Strong overlap in focus on minimalist design, sustainable materials, and relaxed fit.
London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.
Why it's similar. The closest like-for-like: a London tailor's unstructured suiting, workwear jackets, brushed-cotton shirts and wide-leg trousers in British and Italian mill fabrics.
General Admission, founded by Gavin Dogan and Dooma Fahrenfort in 2015, is a Los Angeles-based brand that creates simple, elegant designs for a more inspired lifestyle.
Why it's similar. Los Angeles label obsessed with minimalism and garment detail, cut loose and casual, with a homeware side that echoes Howell's shop-wide approach — at a mid price tier.
Paris label founded in 2015 by Jingjing Fan, known for sculptural Italian-made leather bags such as the pleated Baozi.
Why it's similar. Paris accessories label with sculptural, pared-back Italian-made leather bags in the same understated register, useful for pairing with Howell-style tailoring.
Los Angeles label founded in 2012, known for premium denim and pared-back ready-to-wear blending California ease with European tailoring.
Why it's similar. Blends relaxed California dressing with restrained European tailoring — cashmere knitwear, silk shirting and neutral palettes — though denim remains its anchor.
Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.
Why it's similar. Copenhagen label pairing clean-silhouette shirting and knitwear with technical GORE-TEX outerwear — the Scandinavian, more functional read on Howell's restraint.
Munich menswear label founded in 2009, known for relaxed tailoring, overshirts and fine knitwear built around travel-inspired seasonal collections.
Why it's similar. Munich label doing relaxed tailoring, overshirts and fine cotton and wool knitwear produced largely in Europe, with a year-round Permanents line of core pieces.
Iben, Harris Wharf London, Teurn Studios lead our ranking. Want the Margaret Howell look for less? These 10 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.