#1
The New Originals Amsterdam
89% matchWhy it's similar. Very aligned in streetwear style with minimalistic and neutral palettes. Similar silhouette, fit, and materials are used, with a nearly identical segment and price range.
More premium alternatives to NICCE
Updated August 2026 · 12 ranked picks
Looking to step up from NICCE? These 12 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
#3
Fear of God ESSENTIALS
87% matchJerry Lorenzo's more affordable Fear of God line, built on boxy hoodies, sweatpants and tees in muted tones with minimal logo branding.
Why it's similar. Streetwear style match with relaxed silhouettes, neutral palettes, and similar price segment and materials used.
#6
thisisneverthat
83% matchSeoul streetwear label known for graphic logo tees, workwear-leaning basics and frequent collaborations with Grateful Dead, New Era and Disney.
Why it's similar. Aligns with streetwear aesthetics, neutral palettes, and similar silhouettes. Additional use of synthetics diversifies material use slightly.
#7
Maha Amsterdam
82% matchAmsterdam women's streetwear store and in-house label, founded 2015, mixing curated sneaker and fashion brands with relaxed own-brand staples.
Why it's similar. Streetwear brand with relaxed and boxy silhouettes, neutral palette, and similar material use. Situated in the premium segment with a slightly higher price.
#8
Madness Hong Kong
80% matchHong Kong label founded in 2014 by actor-singer Shawn Yue, making minimal, utility-driven streetwear and frequent sneaker and outerwear collaborations.
Why it's similar. Strong streetwear connection with similar silhouettes and material use. Shares mid-range market positioning.
#9
The Quiet Life
79% matchIndependent Los Angeles streetwear brand founded in 1997 by Andy Mueller, known for graphic headwear, small-batch basics and artist collaborations.
Why it's similar. Shares the streetwear style, relaxed silhouette, and neutral palette. Similar materials and mid-range status.
#11
Lack of Guidance
Amsterdam label merging 1990s football nostalgia with contemporary sportswear, known for knitwear, track jackets and retro scarves.
#14
AllSaints
London label founded in 1994, built on leather biker jackets and washed, rock-referencing basics in a muted monochrome palette.
#17
Lululemon
Vancouver-founded technical athleticwear label known for Align leggings, Scuba hoodies and ABC pants in proprietary performance fabrics.
#18
Bianca Chandon
New York label from pro skateboarder Alex Olson, pairing skate-rooted basics with 1970s disco and queer nightlife references.
#21
Reigning Champ
Vancouver-based athletic-wear brand making Canadian-made terry sweats, Pima jersey tees and minimal, logo-light training staples.
#26
Outerknown
Kelly Slater's California surf label making relaxed men's and women's staples from organic, recycled and Fair Trade-certified materials.
Common questions
What are the best premium alternatives to NICCE?
The New Originals Amsterdam, Fear of God ESSENTIALS, thisisneverthat lead our ranking. Looking to step up from NICCE? These 12 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.