discoWe compared 18 brands similar to C2H4 on fit, price and aesthetic — 2 cheaper and 7 more premium, led by Rick Owens and Rick Owens DRKSHDW.
If you're a fan of C2H4, you’ll appreciate brands like Rick Owens, Comme des Garçons, and UNDERCOVER, which share an avant-garde spirit and innovative design philosophies. These brands reflect the same love for experimental aesthetics that C2H4 embodies, presenting unique silhouettes and high-quality materials that stand out in the fashion landscape. For fashion enthusiasts seeking eclectic styles, consider exploring similar brands that capture the forward-thinking essence of C2H4 while adding their notable twists.
Independent avant-garde label founded in Los Angeles in 1994 and now based in Paris, known for draped monochrome tailoring and chunky sneakers.
Why it's similar. Both C2H4 and Rick Owens share an avant-garde approach to fashion that emphasizes experimental and unique designs.
DRKSHDW is Rick Owens' 2005 diffusion line, applying his dark, deconstructed aesthetic to denim, jersey and canvas streetwear below mainline prices.
Why it's similar. Both brands emphasize avant-garde styles with a focus on deconstructed and layered silhouettes. Rick Owens DRKSHDW incorporates technical materials and caters to a similar luxury market.
What changes. Drapey goth silhouettes, no technical or sci-fi framing
Rei Kawakubo's Tokyo label, founded 1969, known for avant-garde pattern-cutting, a family of sub-labels and the heart-logo Play diffusion line.
Why it's similar. Both brands focus on avant-garde aesthetics and feature deconstructed, unconventional silhouettes.
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
Jun Takahashi's Tokyo label, founded 1993, mixing punk, horror and art references with deconstructed tailoring in Paris-shown menswear and womenswear.
Why it's similar. Jun Takahashi has run UNDERCOVER from Tokyo since 1993, showing in Paris since 2002 and building deconstructed tailoring, patchwork knitwear and MA-1 bombers around punk graphics and narrative references.
Paris label founded in 2017, known for its crescent-moon monogram jersey and upcycled, regenerated textiles.
Why it's similar. Both brands focus on futuristic, avant-garde designs and use technical/synthetic materials. They share a similar luxury segment and align closely on sustainable practices.
Stockholm label by Ellen Hodakova Larsson turning found and deadstock materials into sculptural upcycled tailoring; winner of the 2024 LVMH Prize.
Why it's similar. Both share an avant-garde style with deconstructed silhouettes, colorful palettes, and high luxury positioning. They both utilize mixed materials, although from different origins.
London brand founded in 2015 by Samuel Ross, pairing brutalist industrial design with technical outerwear; owned by Frasers-backed Four Marketing since late 2024.
Why it's similar. Both brands use technical fabrics and explore deconstructed silhouettes in their respective designs.
What changes. UK class-narrative concept rather than retro-futurism
Tokyo label by Hiromichi Ochiai mixing street references with deconstructed knitwear and tailoring, pausing after SS26 ahead of a 2027 rebrand.
Matthew M. Williams' label pairing industrial buckle hardware and harnesses with technical outerwear and minimal tailoring, now Paris-based.
What changes. Cleaner and more accessory-led, less distressed denim
German-French conceptual label by Desirée Heiss and Ines Kaag, releasing numbered products spanning clothing, jewellery, furniture and everyday objects.
Tokyo label founded in 2008 by Yoon Ahn and Verbal, known for bold silver jewelry and unisex streetwear-informed ready-to-wear.
Hong Kong label by Tuff Leung producing dystopian sci-fi techwear: panelled, multi-pocket military garments across its PRMTVSM and PMU lines.
What changes. Darker, more militarized and cult-niche
French label founded in 2014 in Dijon, known for its "Not From Paris Madame" slogan pieces and retro-leaning, relaxed everyday wardrobe.
Italian technical menswear house, Moncler-owned since 2021, known for garment-dyed outerwear and its detachable compass-rose sleeve badge.
Milan-based luxury streetwear label founded by Virgil Abloh in 2012, owned by brand-management firm Bluestar Alliance since 2024.
Los Angeles streetwear label turning punk, grunge and '90s subculture nostalgia into graphic apparel and prolific music collaborations.
German technical apparel label founded in 1994 by Errolson Hugh and Michaela Sachenbacher, known for monochrome Gore-Tex shells and engineered garment systems.
Why it's similar. Where C2H4 frames technical outerwear through retro-futurist storytelling, Acronym engineers it literally, with monochrome Gore-Tex shells, articulated trousers and modular bags at higher prices.
Berlin label founded in 2016 by Serhat Isik and Benjamin Huseby, merging club culture, migrant identity and sharp tailoring.
Why it's similar. Like C2H4, GMBH builds menswear on utility tailoring, treated denim and body-conscious cuts, though its references come from Berlin club culture rather than retro-futurist science.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Rick Owens | 92% | Avant-garde | More premium |
| 2 | Rick Owens DRKSHDW | 88% | Avant-garde | More premium |
| 3 | Comme des Garçons | 87% | Avant-garde | Cheaper |
| 4 | UNDERCOVER | 85% | Deconstructed tailoring | Similar |
| 5 | Marine Serre | 83% | Avant-garde | More premium |
| 6 | HODAKOVA | 79% | Avant-garde | More premium |
| 7 | A-COLD-WALL | 77% | Streetwear | Similar |
| 8 | Facetasm | — | Similar | |
| 9 | 1017 ALYX 9SM | — | Similar | |
| 10 | BLESS | — | More premium | |
| 11 | Ambush | — | More premium | |
| 12 | Hamcus | — | More premium | |
| 13 | Drôle de Monsieur | — | Similar | |
| 14 | Stone Island | — | Similar | |
| 15 | Off-White | — | Similar | |
| 16 | PLEASURES | — | Cheaper | |
| 17 | Acronym | — | Similar | |
| 18 | gmbh | — | Similar |
Rick Owens is the closest match to C2H4, scoring 92%. It shares a dedication to avant-garde, experimental designs while offering a darker, more gothic aesthetic.
Pleasures Clothing is a more affordable option, with a price range of $$-$$$, offering bold, streetwear-influenced designs distinct from C2H4's futuristic themes.
Rick Owens is known for its exquisite quality and avant-garde style, and while it excels in crafting dark, unique pieces, C2H4 might resonate more if you prefer a colorful, futuristic narrative.
C2H4 is celebrated for its futuristic, experimental garments that blend technology with fashion, standing out through its avant-garde aesthetics and innovative fabric use.
UNDERCOVER, SHUSHU/TONG, and 1017 ALYX 9SM are luxury alternatives, each offering distinct avant-garde styles within a similar price segment of $$$ or $$$$.