More premium alternatives to Huckberry

● Updated July 2026 · 9 ranked picks
A man wearing a denim Huckberry western button up shirt

Looking to step up from Huckberry? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A black pair of contemporary Filson black boots on a white background
#3

Filson

83% match
Outdoor / Technical$$$ · More premiumSeattle, USA · est. 1897Made in China

Filson is known for its classic and high-quality style but in most cases, not as durable and outdoor-oriented as most on this list. You'll find a great variety of boots and reliable outdoor clothes for whatever the activity is.

Why it's similar. Both brands emphasize rugged outdoor aesthetics and high-quality materials ideal for adventure.

A man wearing a Bergans of Norway green and blue winter jacket and matching pants
#12

Bergans of Norway

$$$ · More premiumHokksund, Norway · est. 1908

Bergans of Norway is a brand known for its high-quality outdoor clothing and gear. Their products are designed to withstand extreme weather conditions and are favored by outdoor enthusiasts and adventurers.

A man wearing a colorful Roark Revival short-sleeve button up
#21

Roark Revival

$$$ · More premiumLaguna Beach, United States · est. 2014Made in Asia

Roark Revival is a clothing brand known for its adventurous spirit and travel-inspired designs. Their clothing is made for the modern-day explorer who values functionality, durability, and style.

A man wearing a green Rag & Bone jacket along with a white button up and khaki pants
#26

rag & bone

$$$ · More premiumNew York, USA · est. 2002Made in China

Rag & bone is a NYC fashion brand known for its trendy, stylish clothing and high-quality craftsmanship. Their collections feature a mix of casual and formal pieces and are characterized by attention to detail and use of premium materials.

A man wearing a Purple Howlin' button up with a white t-shirt underneath
#28

Howlin'

$$$ · More premiumChicago, United States · est. 2018Made in Portugal

Howlin' is a Belgian knitwear brand that is known for its high-quality and colorful woolen sweaters and accessories. The brand's designs are playful and contemporary, while still maintaining a timeless and classic aesthetic.

A man wearing a Alex Mill oliver green button up with a blue beanie and navy blue pants
#29

Alex Mill

$$$$ · More premiumNew York City, USA · est. 2012

Alex Mill is a NYC-based clothing brand known for its minamilist, versatile and timeless styles. Expect to find classic American pieces with a modern twist and high-quality materials.

Common questions
What are the best premium alternatives to Huckberry?

Filson, Outerknown, Bergans of Norway lead our ranking. Looking to step up from Huckberry? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.