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Looking to step up from Huckberry? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Seattle outfitter founded in 1897, known for Mackinaw wool cruisers, waxed Tin Cloth outerwear and Rugged Twill leather-trimmed luggage.
Why it's similar. Both brands emphasize rugged outdoor aesthetics and high-quality materials ideal for adventure.
What changes. Pricier, one archive-driven line rather than curation
Kelly Slater's California surf label making relaxed men's and women's staples from organic, recycled and Fair Trade-certified materials.
Why it's similar. Kelly Slater and John Moore founded Outerknown in 2015 on Fair Trade factories and traceable organic cotton, with the Blanket Shirt exactly the rugged staple Huckberry merchandises.
What changes. Surf-first, less gear and workwear
Norwegian outdoor brand founded in 1908 on the patented frame rucksack, now making backpacks, tents and technical hiking and hunting apparel.
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American surf-inspired label from twin brothers Mike and Alex Faherty, known for soft board shorts, sun-washed knits and relaxed beachwear.
Independent California travel-and-surf apparel brand founded by Ryan Hitzel, building each collection around real expeditions and illustrated storytelling.
New York denim-rooted contemporary label, founded 2002 and acquired in April 2024 by Guess?, Inc. and WHP Global.
New York menswear label reworking American classics, founded in 2011 and owned by American Eagle Outfitters since 2015.
Antwerp knitwear label from the Morrison family, making colourful Shetland, mohair and lambswool sweaters, hats and scarves in Scotland, Ireland and Belgium.
Independent New York label making updated American workwear and prep staples, led by CEO Mickey Drexler and designer Somsack Sikhounmuong.
Filson, Outerknown, Bergans of Norway lead our ranking. Looking to step up from Huckberry? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.