Want the Nixon look for less? These 12 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
Independent California label making distressed, striped 1970s-style hoodies and sweatpants sewn in Los Angeles, sold through its own stores.
Why it's similar. Aviator Nation shares a relaxed, surf/skate style with Nixon. Their emphasis on colorful, quality mid-range apparel aligns well.
Ohio skateboard brand founded in 1990, known for surreal graphics, the Dot logo and influential videos including Photosynthesis and Mind Field.
Why it's similar. Alien Workshop's skateboarding focus, colorful palette, and material use mirror Nixon's brand image closely.
Hawaii surf brand and retail chain founded in 1971, selling logo apparel, Eric Arakawa-shaped surfboards and hardgoods across Oahu, Maui and Hawaii Island.
Why it's similar. Both brands share a strong surf alignment, with similar fits and materials. They both serve a mid-range market.
American skate footwear and apparel brand, founded in Anaheim in 1966 and owned by VF Corporation, known for the Old Skool and Sk8-Hi.
Why it's similar. Vans' surf/skate focus, colorful palette, and pricing bracket align strongly with Nixon's target market.
Reef is a California surf brand best known for cushioned flip-flops, sandals and beach-ready casual footwear.
Why it's similar. Reef's surf inspiration and relaxed fits align well with Nixon's adventurous lifestyle focus. Their colorful and synthetic materials overlap considerably.
Casio's shock-resistant watch line, launched in 1983, spanning resin square models, the octagonal GA-2100 CasiOak, and premium titanium MR-G pieces.
Why it's similar. Both brands cater to active lifestyles with a focus on durability and functionality in their designs.
American surf-and-skate label from Malibu known for neon Shark Bite graphics, boardshorts and low-priced tees sold through mass retail worldwide.
Why it's similar. Maui and Sons focus on surf-inspired clothing with a relaxed silhouette and colorful prints. Their approach matches Nixon's adventurous vibe.
Independent California skateboard brand founded by Jason Celaya in 2010, known for unconventional deck shapes and surreal, hand-drawn graphics.
Why it's similar. Welcome Skateboards shares a surf/skate focus and colorful aesthetic, aligning stylistically with Nixon.
American accessories brand making mid-priced watches, leather goods and jewelry, and the core label of Nasdaq-listed Fossil Group.
Why it's similar. Fossil is the closest match to Nixon's business model — mid-priced quartz and automatic watches sold alongside leather bags and small goods, at a comparable price tier.
American watchmaker founded in 1854, known for affordable, durable quartz and mechanical watches including the Weekender, Expedition, Marlin and Q Timex lines.
Why it's similar. Timex delivers the same affordable, durable everyday watch as Nixon but a tier cheaper, with the Weekender and Expedition field models and the Indiglo backlight.
Swedish watch and jewelry brand known for minimalist quartz watches with interchangeable straps, now fully owned by Timex Group.
Why it's similar. Daniel Wellington grew the same way Nixon's rivals did — direct-to-consumer and Instagram-led — with thin quartz watches on interchangeable NATO, leather and mesh straps at roughly $100–250; Timex Group took full ownership in November 2025.
Japanese electronics company behind G-Shock, Baby-G and the F-91W, making digital and analogue watches alongside calculators and keyboards.
Why it's similar. Casio, the Japanese maker behind G-Shock and Baby-G, offers cheap steel-and-resin digitals like the F-91W and A168 with the same skate-shop appeal as Nixon at a lower price.
Aviator Nation, Alien Workshop, Hawaiian Island Creations lead our ranking. Want the Nixon look for less? These 12 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.