More premium alternatives to Bulova

● Updated July 2026 · 18 ranked picks
A man wearing a Bulova watch and a suit with sunglasses

Looking to step up from Bulova? These 18 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A man wearing a Morjas outfit with classic shoes
#1

Morjas

85% match
Heritage$$$ · More premiumMorjas, Sweden · est. 2020Made in Asia

Morjas is a Swedish clothing brand that is known for their timeless and classic designs. They specialize in high-quality leather shoes and accessories that are made to last.

Why it's similar. Morjas shares a heritage style and structured silhouette with a focus on timeless, high-quality products using luxury materials.

A woman carrying Dooney and Bourke​ alto camilla handbag
#2

Dooney and Bourke​

$$$ · More premiumNorwalk, United States · est. 1975Made in USA, Italy

Dooney & Bourke is renowned for its high-quality leather goods, particularly handbags that blend classic American style with European craftsmanship.

An image of To Boot New York ainsworth dark brown elastic slip on sneaker
#4

To Boot New York

82% match
Heritage$$$$ · More premiumNew York, USA · est. 1989Made in Italy

To Boot New York is renowned for its high-quality, handcrafted men's footwear that combines classic style with modern sophistication.

Why it's similar. Shares structured design, neutral palette, and heritage style focus with use of luxury materials for timeless designs.

A man wearing a Tissot silver watch and a black jacket
#5

Tissot

81% match
Heritage$$$ · More premiumLe Locle, Switzerland · est. 1853Made in Asia

Tissot watches are renowned for their precision, innovation, and quality, often serving as official timekeepers in world sports.

Why it's similar. Both Tissot and Bulova are rooted in heritage and offer high-quality timepieces known for their precision.

An image of Loake tan leather boot
#6

Loake

81% match
Heritage$$$$ · More premiumKettering, England · est. 1880Made in England, India

Loake is renowned for its high-quality, handcrafted men's footwear, particularly its classic brogues and oxfords.

Why it's similar. Loake's structured and tailored silhouettes, heritage style, and classic approach are similar to Bulova's DNA.

A man wearing Myrqvist dark brown suede sneaker
#7

Myrqvist

79% match
Heritage$$$ · More premiumStockholm, Sweden · est. 2016Made in Portugal

Myrqvist is renowned for its high-quality, handcrafted footwear that combines Swedish design with traditional craftsmanship.

Why it's similar. Similar heritage style, structured design, and use of high-quality materials align with Bulova's positioning.

A man wearing a black Citizen Watch and a plaid jacket
#8

Citizen Watch

78% match
Minimalist$$$ · More premiumNew York City, United States · est. 1918Made in Asia

Citizen is a contemporary watch brand known for its clean look, minimalist designs, and high-quality pieces. Their pieces are versatile and timeless, making them the perfect complement to any outfit.

Why it's similar. Citizen shares a commitment to craftsmanship and a neutral color palette similar to Bulova's offerings.

A man wearing a Hamilton watch and a white long-sleeve
#9

Hamilton

77% match
Heritage$$$ · More premiumLancaster, USA · est. 1791

Hamilton is a clothing brand that is known for its high-quality and timeless pieces. Their designs are classic and elegant, making them perfect for those who want to invest in wardrobe staples that will last for years to come.

Why it's similar. Both Hamilton and Bulova showcase structured silhouettes and timeless designs, appealing to classic style enthusiasts.

A man wearing a black leather Blestaff jacket with brown fur
#10

Belstaff

77% match
Heritage$$$$ · More premiumLongton, England · est. 1924Made in Europe

Belstaff is a British heritage brand that is known for its high-quality, durable and stylish outerwear.

Why it's similar. Heritage style with structured silhouettes and a focus on high-quality, durable materials resonate with Bulova's themes.

A woman walking the runway wearing a pair of green Hunter Boots
#12

Hunter Boots

$$$ · More premiumEdinburgh, Scotland · est. 1856Made in Asia

Hunter Boots is a British brand known for its high-quality, waterproof rubber boots. Their iconic designs have been worn by celebrities and fashion enthusiasts alike, making them a staple in any stylish wardrobe.

A man wearing a TAG Heuer watch with a black jacket
#14

TAG Heuer

$$$$$ · More premiumLa Chaux-de-Fonds, Switzerland · est. 1860Made in Asia

TAG Heuer is a luxury Swiss watch brand known for its precision, quality, and innovation. They have also expanded into the world of fashion with their line of sporty and sophisticated clothing and accessories.

A man wearing a Giorgio Armani outfit walking a runway
#15

Giorgio Armani

$$$ · More premiumMilan, Italy · est. 1975

Giorgio Armani is a luxury Italian fashion brand known for its timeless and sophisticated designs. The brand is recognized for its use of high-quality fabrics, impeccable tailoring, and minimalist yet elegant aesthetic.

A man wearing a Rolex watch out on the water
#16

Rolex

$$$$$ · More premiumGeneva, Switzerland · est. 1905Made in Europe

Rolex is a luxury watch brand known for its high-quality and iconic watches that are often associated with success and prestige.

A man wearing a Cartier watch in silver
#17

Cartier

$$$$$ · More premiumParis, France · est. 1847Made in Europe

Cartier is a luxury jewelry and watch brand known for their high-end and timeless designs, exquisite craftsmanship, and use of precious materials such as diamonds, gold, and platinum.

A man wearing a Hublot watch and a black shirt
#18

Hublot

$$$$$ · More premiumNyon, Switzerland · est. 1980Made in Europe

Hublot is a Swiss luxury watchmaker known for their innovative designs and use of unique materials such as carbon fiber and ceramic in their timepieces.

A close-up of an Invicta black watch
#19

Invicta

$$$ · More premiumChaux-de-Fonds, Switzerland · est. 1837Made in Asia

Invicta is a Swiss watch company that has expanded into the fashion industry with its line of clothing and accessories. The brand is known for its bold and unique designs, high-quality materials, and affordable prices.

Common questions
What are the best premium alternatives to Bulova?

Morjas, Dooney and Bourke​, To Boot New York lead our ranking. Looking to step up from Bulova? These 18 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.