Looking to step up from Bulova? These 15 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Swedish direct-to-consumer footwear brand making Goodyear-welted loafers, lace-ups and boots handmade in Almansa, Spain.
Why it's similar. Morjas shares a heritage style and structured silhouette with a focus on timeless, high-quality products using luxury materials.
American leather goods house founded in 1975, known for All-Weather Leather and Florentine handbags carrying its brass duck tag.
Why it's similar. American heritage leather house founded in 1975, matching Bulova's med-high price tier and classic-Americana appeal with All-Weather Leather and Florentine bags carrying its brass duck tag.
New York men's footwear label by Adam Derrick, making Italian-crafted dress shoes, boots, loafers and leather sneakers since 1980.
Why it's similar. Shares structured design, neutral palette, and heritage style focus with use of luxury materials for timeless designs.
Swiss watchmaker founded in 1853, now a Swatch Group brand known for accessibly priced Swiss-made watches such as the PRX and Seastar.
Why it's similar. Both Tissot and Bulova are rooted in heritage and offer high-quality timepieces known for their precision.
Loake is a family-owned English shoemaker in Kettering, known for Goodyear-welted brogues, Oxfords, Derbys and boots since 1880.
Why it's similar. Loake's structured and tailored silhouettes, heritage style, and classic approach are similar to Bulova's DNA.
Swedish direct-to-consumer shoemaker offering Stockholm-designed, Portugal-made classic footwear — Oxfords, Derbies and loafers — at mid-premium prices.
Why it's similar. Similar heritage style, structured design, and use of high-quality materials align with Bulova's positioning.
Japanese watchmaker dating to 1918, known for light-powered Eco-Drive movements, Promaster tool watches and its Miyota movement business.
Why it's similar. Citizen shares a commitment to craftsmanship and a neutral color palette similar to Bulova's offerings.
American-founded, Swiss-owned watchmaker in the Swatch Group, known for Khaki Field military watches, the asymmetric Ventura, and long-running Hollywood prop partnerships.
Why it's similar. Both Hamilton and Bulova showcase structured silhouettes and timeless designs, appealing to classic style enthusiasts.
British 1924 outerwear house known for waxed-cotton motorcycle jackets, acquired by sportswear brand Castore from INEOS in August 2025.
Why it's similar. Heritage style with structured silhouettes and a focus on high-quality, durable materials resonate with Bulova's themes.
British rubber boot label known for the Original Tall wellington; its intellectual property has been owned by Authentic Brands Group since June 2023.
Why it's similar. A long-running British name (1856) trading on one signature design, the Original Tall wellington; its IP has been owned by Authentic Brands Group since 2023 and is run by licensees.
Swiss luxury watchmaker under LVMH, known for motorsport chronographs and its Carrera, Monaco and Formula 1 collections.
Why it's similar. Swiss chronograph specialist and the luxury step up from Bulova — Carrera and Monaco motorsport models typically run $2,000–7,000 under LVMH ownership.
Swiss luxury watchmaker behind the Oyster Perpetual family, including the Submariner, Datejust, GMT-Master II and Cosmograph Daytona.
Why it's similar. The aspirational reference point for Bulova's dive and GMT models — Submariner, GMT-Master II and Daytona set the template, at very-high prices and with long waiting lists.
French luxury maison founded in 1847, known for Love, Trinity and Panthère jewelry and Tank and Santos watches; owned by Richemont.
Why it's similar. Richemont maison whose Tank and Santos define the dressy, shaped-case category Bulova's Curv plays in, at jewelry-house pricing.
Swiss luxury watchmaker in Nyon, LVMH-owned since 2008, known for the Big Bang and unusual case materials like ceramic, sapphire and Magic Gold.
Why it's similar. LVMH-owned Swiss watchmaker known for the Big Bang and unusual case materials — relevant if you like Bulova's hybrid-ceramic Snorkel experiments but want a luxury build.
Invicta is a Swiss-founded, Florida-based watch brand known for oversized, low-priced dive and chronograph models such as the Pro Diver.
Why it's similar. The budget option for Bulova's diver look: oversized Pro Diver, Subaqua and Grand Diver quartz and automatic models in the low-mid tier.
Morjas, Dooney and Bourke, To Boot New York lead our ranking. Looking to step up from Bulova? These 15 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.