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Looking to step up from Lazy Oaf? These 7 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
American label founded in 2015 by Cynthia Lu, known for four-eyed smiley faces, puff-print lettering and limited surprise drops.
Why it's similar. Both brands share a playful aesthetic with bold graphics and oversized silhouettes.
What changes. Scarce drops at much higher resale prices
URBN-owned American retail chain selling vintage-inspired apparel, BDG denim, sneakers and apartment goods to a Gen Z and millennial audience.
Why it's similar. Both brands cater to youth culture with colorful and trendy designs, appealing to a fashion-conscious audience.
Pharrell Williams and Nigo's skate-influenced sister label to Billionaire Boys Club, known for cartoon-print tees, hoodies and running-dog graphics.
Why it's similar. Both brands embrace a playful, colorful aesthetic and cater to a streetwear audience.
What changes. Hip-hop/skate lineage, more logo-led than slogan-led
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Los Angeles logo-driven streetwear label founded in 2015 by Neek Lurk, owned by licensing firm Marquee Brands since 2022.
Why it's similar. Both brands offer oversized and boxy silhouettes with a playful graphic aesthetic.
London label founded in 2012 by Sofia Prantera and Fergus Purcell, mixing punk, rave and skate graphics with Italian-made contemporary clothing.
Why it's similar. Both brands embrace relaxed silhouettes, albeit with different stylistic executions and fabric choices.
What changes. Grittier subculture references and higher price point
New York label founded in 2002 by Carol Lim and Humberto Leon, now under Farfetch's New Guards Group and largely dormant since its stores closed.
New York skate and streetwear brand known for weekly box-logo drops and collaborations, owned by EssilorLuxottica since October 2024.
Cactus Plant Flea Market, Urban Outfitters, Ice Cream lead our ranking. Looking to step up from Lazy Oaf? These 7 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.