Cheaper alternatives to Rick Owens

Updated August 2026 · 14 ranked picks
A man walking down steps on a sunny day wearing a Rick Owens outfit featuring a space grey overshirt, black shorts and shoes

Want the Rick Owens look for less? These 14 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.

A man with long slicked back hair wearing a Yohji Yamamoto black trenchcoat with white brush strokes across it and black boot
#4

Yohji Yamamoto

83% match
Avant-garde$$$$$ · CheaperTokyo, Japan · est. 1972

Tokyo avant-garde house founded in 1972, known for black oversized tailoring and asymmetric draping, plus the long-running Y-3 line with Adidas.

Why it's similar. Both brands showcase avant-garde styles with a focus on dramatic silhouettes and luxury materials.

A man wearing a black Ann Demeulemeester turtleneck with a belt and dark grey dress pants
#6

Ann Demeulemeester

82% match
Avant-garde$$$$ · CheaperAntwerp, Belgium · est. 1985

Antwerp-founded avant-garde house, owned by Claudio Antonioli and designed by Stefano Gallici, known for black romantic-gothic tailoring and drape.

Why it's similar. Both brands are rooted in an avant-garde aesthetic with a dark and moody color palette.

A woman wearing a A.F. Vandevorst printed tops
#7

A.F. Vandevorst

80% match
Avant-garde$$$ · CheaperAntwerp, Belgium · est. 1997Made in Europe

Antwerp womenswear label founded in 1997 by An Vandevorst and Filip Arickx, known for uniform-inspired avant-garde tailoring; it closed in February 2020.

Why it's similar. Both focus on avant-garde designs with a tailored fit and a dark palette.

A man with long hair wearing a Damir Doma beige floral button up with biege pants and a white longsleeve
#9

Damir Doma

78% match
Avant-garde$$$$ · CheaperMilan, Italy · est. 2006

Milan-based avant-garde label from Croatian designer Damir Doma, known for draped, sculptural garments in muted natural fabrics.

Why it's similar. Both brands focus on avant-garde aesthetics with an emphasis on draping and fabric quality.

A man wearing a full Undercover outfit with a black jacket and black plaid pants with a matching scarf
#10

UNDERCOVER

$$$$ · CheaperTokyo, Japan · est. 1993

Jun Takahashi's Tokyo label, founded 1993, mixing punk, horror and art references with deconstructed tailoring in Paris-shown menswear and womenswear.

Why it's similar. Jun Takahashi's Tokyo house shares the deconstructed tailoring, dark punk references and Paris-show ambition, at a price tier below Rick Owens.

A man wearing a Boris Bidjan Saberi light red button up, shorts and bright red boots
#11

Boris Bidjan Saberi

$$$$$ · CheaperBarcelona, Spain · est. 2006Made in Europe

Barcelona avant-garde menswear label known for hand-treated leathers and dark layered tailoring; ceased operations in July 2025.

Why it's similar. The closest peer on hand-treated leathers, resin-dyed jersey and dark layered menswear — now resale-only after operations ceased in July 2025.

A man on a fashion runway wearing a Maison Margiela denim jacket and matching pants along with a white high-heel boots
#13

Maison Margiela

$$$$$ · CheaperParis, France · est. 1988Made in Italy

Paris luxury house founded in 1988, known for deconstruction, blank numeric labels and Tabi split-toe boots; now led by Glenn Martens.

Why it's similar. The reference point for deconstruction in Paris luxury, with Tabi boots and raw, treated finishes; now led by Glenn Martens after John Galliano's 2024 exit.

A man wearing a Julius outfit feating a black trenchcoat, black pants and boots along with a white shirt
#14

Julius

$$$$ · CheaperTokyo, Japan · est. 2001

Tokyo avant-garde label founded in 2001 by Tatsuro Horikawa, known for near-monochrome black, layered drape and asymmetric menswear.

Why it's similar. Tatsuro Horikawa's Tokyo label runs near-monochrome black, layered drape, elongated silhouettes and drop-crotch trousers — the tightest silhouette match on this list.

A man wearing an Amiri coaches jacket with black pants
#15

AMIRI

$$$$ · CheaperLos Angeles, United States · est. 2013

Los Angeles luxury label by Mike Amiri, known for hand-distressed denim, rock-inspired leather and tailoring, and Skel-Top sneakers.

Why it's similar. Shares the Los Angeles rock-and-roll leather and distressed-denim register, though polished and logo-forward rather than deconstructed.

A man wearing The Viridi-Anne oversize brown scarf, a brown jacket with technical looking pants and black hi-top sneakers
#17

The Viridi-Anne

$$$$ · CheaperTokyo, Japan · est. 2001

Tokyo avant-garde menswear label founded in 2001 by Takahiro Miyazaki, known for dark, garment-dyed layering and asymmetric tailoring.

Why it's similar. Tokyo menswear in black and charcoal with asymmetric cuts, heavy garment dyeing and layered outerwear — Japanese avant-garde at a tier below Owens' pricing.

A man wearing Fear of God Essentials loungewear including a beige long-sleeve, matching sweatpants and cream slippers
#18

Fear of God

$$$$ · CheaperLos Angeles, United States · est. 2013

Los Angeles label founded in 2013 by Jerry Lorenzo, pairing oversized streetwear silhouettes with luxury fabrics and muted, neutral palettes.

Why it's similar. Shares the LA base, muted neutral palette and elongated, oversized proportions, but from a streetwear-to-luxury angle rather than an avant-garde one.

A man standing wearing an AllSaints dark floral short-sleeve button up with beige pants
#19

AllSaints

$$$ · CheaperLondon, United Kingdom · est. 1994Made in Europe & Asia

London label founded in 1994, built on leather biker jackets and washed, rock-referencing basics in a muted monochrome palette.

Why it's similar. The mid-high entry point for the mood: leather biker jackets, distressed knitwear and a grey-black-khaki palette, without the deconstruction.

A man sitting on a desk wearing a beige Kith floral printed jacket and matching pants and bag
#20

Kith

$$$ · CheaperNew York City, United States · est. 2011Made in China

New York streetwear and lifestyle label founded in 2011 by Ronnie Fieg, known for sportswear staples and sneaker collaborations.

Why it's similar. Overlaps only on elevated sportswear staples and sneaker culture — useful if you like the Geobasket side of Owens but not the drape.

A man wearing a beige gradient sweater and light blue jeans
#21

John Elliott

$$$ · CheaperLos Angeles, United States · est. 2012Made in USA

Los Angeles label founded in 2012 for heavyweight fleece and tonal sportswear staples, reportedly sold to Centric Brands and Sam Ben-Avraham in 2026.

Why it's similar. Heavyweight fleece, curved hems and tonal, drapey silhouettes echo DRKSHDW at a lower price; reportedly sold to Centric Brands and Sam Ben-Avraham in 2026 with a relaunch planned.

Common questions
What are the best cheaper alternatives to Rick Owens?

Yohji Yamamoto, Ann Demeulemeester, A.F. Vandevorst lead our ranking. Want the Rick Owens look for less? These 14 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.