● Updated August 2026 · Ranked by our brand similarity data
If you appreciate the avant-garde aesthetics of Julius, you'll also find a compelling selection among brands like Rick Owens, Ann Demeulemeester, and Yohji Yamamoto. These brands share a similar ethos with Julius, embracing deconstructed silhouettes and luxurious fabrics that embody a rebellious spirit. Whether you're drawn to Rick Owens' gothic inspirations or Ann Demeulemeester's poetic flair, you'll discover that brands like Julius not only challenge conventional design but also resonate with those looking for a unique fashion identity.
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#1
Rick Owens
89% match
Avant-garde$$$$$ · More premiumLos Angeles, USA · est. 1994Made in Italy
Rick Owens is known for his avant-garde, edgy style. His designs often feature unconventional cuts and draping, and he is known for incorporating unusual materials and textures into his collections.
Why it's similar. Both brands embrace an avant-garde aesthetic with a focus on deconstructed silhouettes.
Avant-garde$$$$ · Similar priceAntwerp, Belgium · est. 1985
Ann Demeulemeester is a Belgian fashion brand known for their dark, edgy aesthetic and avant-garde designs. The brand is often characterized by a dark, moody aesthetic and a focus on unconventional, edgy silhouettes.
Why it's similar. The shared avant-garde style and dark, moody aesthetic position Demeulemeester close to Julius.
Avant-garde$$$$ · Similar priceTokyo, Japan · est. 1972
Yohji Yamamoto is a Japanese fashion designer known for his avant-garde, oversized designs and monochromatic color palettes. Expect an edgy style that blends Japanese minimalism and a European sophistication.
Why it's similar. Both brands embody the avant-garde style, emphasizing relaxed and deconstructed silhouettes.
Avant-garde$$$$ · Similar priceParis, France · est. 2005Made in Italy
Rick Owens Lilies is known for its avant-garde approach to fashion, characterized by draped silhouettes and a monochromatic palette that exudes a sense of edgy sophistication.
Why it's similar. Both brands are known for avant-garde styles and luxurious materials, along with a monochromatic color scheme.
Comme des Garçons is a Japanese fashion label founded by designer Rei Kawakubo in 1969. The brand is known for its avant-garde designs, unconventional silhouettes, and use of unexpected materials.
Why it's similar. Both share a commitment to avant-garde designs, pushing fashion boundaries through unique silhouettes.
Avant-garde$$$$ · Similar priceMilan, Italy · est. 2006
Damir Doma is a Croatian fashion designer known for his minimalist, modernist aesthetic and use of high-quality, natural fabrics. The design often features a monochromatic color palette and a strong emphasis on draping and layering.
Why it's similar. Doma shares an avant-garde vision with underlying minimalism similar to Julius' aesthetic.
Undercover is a Japanese clothing brand primarily known for its avant-garde and often dark designs, which blend elements of punk, streetwear, and high fashion.
$$$$ · Similar priceLondon, England · est. 1992Made in Europe
Alexander McQueen is a luxury fashion brand known for its avant-garde and dramatic designs. The brand is recognized for its edgy and rebellious aesthetic, often incorporating intricate details and unconventional materials into its pieces.
$$$$ · Similar priceParis, France · est. 1982Made in Europe
Jean Paul Gaultier is a French fashion designer known for his avant-garde and unconventional designs. The brand is known for its use of bold prints, corsets, and unique silhouettes that challenge traditional fashion norms.
Issey Miyake is a Japanese fashion brand known for its innovative designs and use of technology in fashion. The brand is famous for its signature pleats and geometric patterns, which are often inspired by nature and architecture.
Haider Ackermann is a Colombian fashion designer known for his luxurious, modernist aesthetic and drapey, structured garments. With a romantic and bohemian flair, expect to find one of a kind looks.
$$$$ · Similar priceAntwerp, Belgium · est. 1986Made in Europe
Dries Van Noten is known for its unique and eclectic designs that blend various patterns, colors, and textures. The brand is also recognized for its commitment to quality craftsmanship and attention to detail.
$$$$ · Similar priceParis, France · est. 2014Made in Europe
Vetements is a French brand that is known for its unconventional approach to fashion. The brand's designs often challenge traditional ideas of beauty and incorporate oversized proportions and unusual silhouettes.
$$$$$ · More premiumParis, France · est. 1992Made in Europe
Lemaire is a French clothing brand that is known for its minimalistic and timeless designs. Their clothing pieces are made with high-quality materials and are often characterized by their loose and relaxed silhouettes.
$$$$ · Similar priceLondon, United Kingdom · est. 2015Made in Italy
A-COLD-WALL* (stylized as ACW) is a London-based luxury streetwear brand known for its minimalist, industrial aesthetic, which combines elements of streetwear, high fashion and contemporary art.
Visvim is a Japanese brand known for its artisanal approach to fashion, blending traditional Japanese craftsmanship with modern design to create high-quality clothing and accessories with a minimalist aesthetic.
$$$$ · Similar priceParis, France · est. 1961Made in Italy
Yves Saint Laurent is a luxury fashion house founded in Paris, France and known for its elegant, timeless designs. Expect to see bold colors and patterns, as well as unconventional materials such as leather and fur.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
Rick Owens is the most similar brand to Julius, with an 89% match. Its avant-garde aesthetic and focus on deconstructed silhouettes align closely with Julius's distinctive style.
Cheaper alternatives to Julius
For more budget-friendly options, consider Comme des Garçons, with prices ranging from $$ to $$$, and Boris Bidjan Saberi, known for offering $$-$$$ pricing. These brands maintain an avant-garde style at lower price points.
Is Rick Owens better than Julius?
Rick Owens excels in architectural design and gothic themes, which contrasts with Julius's rebellious tone. However, both hold high standards for quality and materials, appealing uniquely to different avant-garde aesthetics.
What is Julius known for?
Julius is celebrated for its avant-garde, dark aesthetics, edgy silhouettes, and unique textures. Its rebellious and contemporary designs offer a significant appeal to those who dare to defy conventional fashion.
Luxury alternatives to Julius
Consider brands like Ann Demeulemeester, Yohji Yamamoto, and UNDERCOVER for luxury alternatives. These brands offer exquisite styles and luxurious fabrics while remaining within the avant-garde sphere Julius occupies.