Julius embodies an avant-garde aesthetic that marries dark romance with utilitarian design, creating garments that exude a brooding elegance. The brand features meticulously tailored silhouettes with an emphasis on exceptional fit and quality materials, showcasing intricate detailing that elevates each piece to a work of art. Whether it’s a flowing layer meant for a night out or a structured jacket designed for everyday wear, Julius offers a unique blend of style that invites self-expression and individuality.
Brands like Rick Owens and Ann Demeulemeester echo this ethos, bringing their own take on modern craftsmanship and innovative design to the forefront of fashion. Yohji Yamamoto and Comme Des Garcons also share a similar spirit, with their ability to challenge norms and push boundaries within their collections. We invite you to explore our curated list of 20 brands that channel this distinct aesthetic, perfect for those seeking to expand their wardrobe with pieces that echo the allure of Julius.
Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:
• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value
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Rick Owens is known for his avant-garde, edgy style. His designs often feature unconventional cuts and draping, and he is known for incorporating unusual materials and textures into his collections. Owens is particularly known for his dark, gothic aesthetic, and his clothing often has a dramatic and sculptural quality to it. Discover more brands like Rick Owens here.
Ann Demeulemeester is a Belgian fashion brand known for their dark, edgy aesthetic and avant-garde designs. The brand is often characterized by a dark, moody aesthetic and a focus on unconventional, edgy silhouettes.
Yohji Yamamoto is a Japanese fashion designer known for his avant-garde, oversized designs and monochromatic color palettes. Expect an edgy style that blends Japanese minimalism and a European sophistication.
Damir Doma is a Croatian fashion designer known for his minimalist, modernist aesthetic and use of high-quality, natural fabrics. The design often features a monochromatic color palette and a strong emphasis on draping and layering.
Undercover is a Japanese clothing brand primarily known for its avant-garde and often dark designs, which blend elements of punk, streetwear, and high fashion. The brand's collections often feature unexpected details and innovative use of materials, as well as an emphasis on storytelling and narrative themes.
Maison Margiela is a high-end French fashion house known for its avant-garde and experimental designs. They've gained a reputation for pushing the boundaries of traditional fashion design and has gained a cult following among fashion enthusiasts and critics alike.
Balenciaga is a luxury fashion brand known for its contemporary, innovative designs. Expect a commitment to craftsmanship and attention to detail, with their clothing often characterized by clean lines, modern silhouettes, and high-quality materials.
Haider Ackermann is a Colombian fashion designer known for his luxurious, modernist aesthetic and drapey, structured garments. With a romantic and bohemian flair, expect to find one of a kind looks.
Acne Studios provides a range of styles beyond contemporary basics with an eclectic use of materials and custom-developed fabrics.
Vetements is a French brand that is known for its unconventional approach to fashion. The brand's designs often challenge traditional ideas of beauty and incorporate oversized proportions and unusual silhouettes. Vetements has become a cult favorite among fashion insiders and is known for its unique, conceptual collections that often incorporate a sense of humor and irony.
A-COLD-WALL* (stylized as ACW) is a London-based luxury streetwear brand known for its minimalist, industrial aesthetic, which combines elements of streetwear, high fashion and contemporary art. Also known for its use of unconventional materials and for its focus on technical fabrics, which are often used in architectural and industrial applications.
Visvim is a Japanese brand known for its artisanal approach to fashion, blending traditional Japanese craftsmanship with modern design to create high-quality clothing and accessories with a minimalist aesthetic.
Yves Saint Laurent is a luxury fashion house founded in Paris, France and known for its elegant, timeless designs. Expect to see bold colors and patterns, as well as unconventional materials such as leather and fur.
Rick Owens is the most similar brand to Julius, with an 89% match. Its avant-garde aesthetic and focus on deconstructed silhouettes align closely with Julius's distinctive style.
For more budget-friendly options, consider Comme des Garçons, with prices ranging from $$ to $$$, and Boris Bidjan Saberi, known for offering $$-$$$ pricing. These brands maintain an avant-garde style at lower price points.
Rick Owens excels in architectural design and gothic themes, which contrasts with Julius's rebellious tone. However, both hold high standards for quality and materials, appealing uniquely to different avant-garde aesthetics.
Julius is celebrated for its avant-garde, dark aesthetics, edgy silhouettes, and unique textures. Its rebellious and contemporary designs offer a significant appeal to those who dare to defy conventional fashion.
Consider brands like Ann Demeulemeester, Yohji Yamamoto, and UNDERCOVER for luxury alternatives. These brands offer exquisite styles and luxurious fabrics while remaining within the avant-garde sphere Julius occupies.
Love brands like Julius? You might also enjoy our guides to other labels in a similar style. We update regularly with new drops, so check back soon.
