More premium alternatives to END.

● Updated July 2026 · 11 ranked picks
The landing page for the END Website (April, 2023)

Looking to step up from END.? These 11 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A man wearing a Represent beige knit sweater with a matching beanie and pants
#3

Represent

$$$$ · More premiumSalford, United Kingdom · est. 2012

Represent has burst on the scene becoming one of the leading British streetwear brands. They paved their way with a keen attention to detail, modern look and comfortable feel.

The landing page for the MatchesFashion Website (April, 2023)
#5

MATCHESFASHION

80% match
Luxury$$$$ · More premiumLondon, UK · est. 1987Made in Global Sourcing

MATCHESFASHION is a global online luxury fashion retailer that offers a carefully curated selection of designer clothing, accessories, and shoes for men and women.

Why it's similar. Both offer a curated selection of high-quality luxury fashion with a focus on tailored silhouettes.

The landing page for the Browns Fashion Website (April, 2023)
#7

Browns Fashion

78% match
Luxury$$$$ · More premiumLondon, UK · est. 1970Made in Italy, Portugal, UK

Browns Fashion is a luxury fashion retailer that offers a curated selection of high-end designer clothing and accessories.

Why it's similar. Both brands feature luxury clothing with a blend of relaxed and tailored styles in a neutral palette.

The landing page for the Dover Street Market Website (April, 2023)
#9

Dover Street Market

76% match
Luxury$$$$$ · More premiumLondon, UK · est. 2004Made in Global Sourcing

Dover Street Market is a luxury fashion retailer known for its highly curated selection of designer clothing, accessories, and homeware from around the world.

Why it's similar. Both are luxury retailers that curate high-quality and unique designer pieces.

The landing page for the Harvey Nichols Website (April, 2023)
#12

Harvey Nichols

$$$$ · More premiumLondon, UK · est. 1831Made in Italy, USA

Harvey Nichols is a luxury department store that offers a range of high-end designer clothing, accessories, and beauty products.

The landing page for the Mytheresa Website (April, 2023)
#16

Mytheresa

$$$$$ · More premiumMunich, Germany · est. 2006Made in Global Sourcing

Mytheresa is a luxury online fashion retailer that offers a carefully curated selection of designer clothing, shoes, and accessories for women.

The landing page for the 24s Website (April, 2023)
#17

24S

$$$$ · More premiumParis, France · est. 2017Made in Italy,France

24S is a luxury fashion retailer that offers a selection of high-end designer clothing, shoes, and accessories.

The landing page for the Lane Crawford Website (April, 2023)
#18

Lane Crawford

$$$$ · More premiumHong Kong. China · est. 1850Made in Italy, China

Lane Crawford is a luxury department store that offers a range of high-end designer clothing, accessories, and home goods.

The landing page for the Moda Operandi Website (April, 2023)
#19

Moda Operandi

$$$$ · More premiumNew York City, USA · est. 2010Made in Italy, USA

Moda Operandi is a luxury fashion retailer that offers a curated selection of high-end designer clothing, shoes, and accessories, as well as a pre-order service for upcoming collections.

The landing page for the LuisaViaRoma Website (April, 2023)
#20

LuisaViaRoma

$$$$ · More premiumFlorence, Italy · est. 1930Made in Italy, France, Portugal

LuisaViaRoma is an Italian luxury fashion retailer known for its unique designer collaborations and exclusive pieces.

Common questions
What are the best premium alternatives to END.?

Represent, MATCHESFASHION, Browns Fashion lead our ranking. Looking to step up from END.? These 11 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.