More premium alternatives to END.

Updated September 2026 · 9 ranked picks
The landing page for the END Website (April, 2023)

Looking to step up from END.? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

The landing page for the Dover Street Market Website (April, 2023)
#2

Dover Street Market

76% match
Luxury$$$$$ · More premiumLondon, United Kingdom · est. 2004

Comme des Garçons' London-born luxury concept store, selling curated designer and emerging labels across seven installation-style locations worldwide.

Why it's similar. Both are luxury retailers that curate high-quality and unique designer pieces.

What changes. Higher price ceiling, no sneaker raffle culture or own e-com scale

A man wearing a Represent beige knit sweater with a matching beanie and pants
#4

Represent

84% match
British label$$$ · More premiumManchester, United Kingdom · est. 2011

Founder-owned British luxury streetwear label from Manchester, known for graphic jersey, leather and its 247 performance activewear line.

Why it's similar. Brothers George and Mike Heaton began screen-printing tees in Greater Manchester in 2011, and Represent is now exactly the kind of British label END. champions.

On saleUp to 70% off at END. and SSENSE.See sales →
The landing page for the MatchesFashion Website (April, 2023)
#5

MATCHESFASHION

80% match
Luxury$$$$ · More premiumLondon, United Kingdom · est. 1987

British luxury e-tailer, founded 1987 in Wimbledon, that ceased trading in March 2024 after owner Frasers Group placed it into administration.

Why it's similar. Both offer a curated selection of high-quality luxury fashion with a focus on tailored silhouettes.

What changes. Pure luxury/designer focus; ceased trading 2024

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The landing page for the Browns Fashion Website (April, 2023)
#7

Browns Fashion

78% match
Luxury$$$$ · More premiumLondon, United Kingdom · est. 1970Made in Italy, Portugal +1 more

London multi-brand luxury retailer founded in 1970, now owned by Coupang via Farfetch, selling designer womenswear, menswear and accessories online and in Mayfair.

Why it's similar. Both brands feature luxury clothing with a blend of relaxed and tailored styles in a neutral palette.

What changes. More womenswear and high fashion, minimal streetwear

The landing page for the Harvey Nichols Website (April, 2023)
#11

Harvey Nichols

$$$$ · More premiumLondon, United Kingdom · est. 1831Made in Italy, USA

British luxury department store founded in 1831 in Knightsbridge, selling designer fashion, beauty and food across UK, Ireland and Middle East stores.

The landing page for the Mytheresa Website (April, 2023)
#14

Mytheresa

$$$$$ · More premiumMunich, Germany · est. 2006

Munich-born luxury online retailer of women's, men's and kids' designer fashion, now the flagship store brand of NYSE-listed LuxExperience.

The landing page for the 24s Website (April, 2023)
#15

24S

$$$$$ · More premiumParis, France · est. 2017Made in Italy

24S is LVMH's Paris-based multi-brand luxury e-commerce retailer, selling designer fashion, accessories and beauty including Louis Vuitton, Dior and Celine.

The landing page for the Lane Crawford Website (April, 2023)
#16

Lane Crawford

$$$$ · More premiumHong Kong, China · est. 1850Made in Italy

Hong Kong luxury specialty department store, founded 1850, stocking international designer fashion, beauty, jewellery and home goods in-store and online.

The landing page for the LuisaViaRoma Website (April, 2023)
#17

LuisaViaRoma

$$$$ · More premiumFlorence, Italy · est. 1930Made in France, Portugal

Florence multibrand luxury retailer founded in 1930, now passing to an Italian investor consortium led by Paolo Corinaldesi after a court-supervised restructuring.

Common questions
What are the best premium alternatives to END.?

Dover Street Market, Represent, MATCHESFASHION lead our ranking. Looking to step up from END.? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

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