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Want the Paul Smith look for less? These 10 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.
Why it's similar. British suits, shirts and knitwear made from British and Italian cloth, cut relaxed for wearing the tailoring as everyday clothing.
What changes. The palette is muted and earthy, and the tailoring is softer and workwear-tinged instead of bright stripes.
London menswear label known for playful printed shirts, patterned knitwear and British-referencing design with graphic, illustration-led detailing.
Why it's similar. Playful printed shirts, patterned knitwear and British-referencing details bring the same sense of colour and fun to a shirt-led wardrobe.
What changes. It is casual only: camp-collar and boxy shirts, with no suits to build around.
London menswear house from 1977, known for hand-cut silk ties, shirting and soft tailoring under a relaxed-elegance ethos.
Why it's similar. Striped oxford button-downs, silk ties, soft tailoring and colourful accessories carry colour through small details in a tailored wardrobe.
What changes. More traditional and Ivy; colour comes through ticking stripes and ties, not prints.
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French label founded in 2011 by Alexandre Mattiussi, known for relaxed Parisian tailoring, knitwear and the Ami de Coeur logo.
Why it's similar. Relaxed tailoring, shirts and knitwear with a light, playful touch, so smart pieces never feel too serious.
What changes. French rather than British, and the playfulness comes from a logo instead of stripes.
British contemporary label known for bold prints, slim tailoring and occasionwear, owned by Authentic Brands Group since 2022.
Why it's similar. Bold prints, slim tailoring and occasion shirts pair a sharp suit with patterned shirting.
What changes. It is louder and more trend-driven, with less of the subtle detail.
Independent Nottingham menswear label reworking British and mid-century workwear into relaxed, well-made staples like its Bakers Jacket and Aston trousers.
Why it's similar. British workwear-based shirts, jackets and trousers from the same home city, worn as an easy everyday British wardrobe.
What changes. Casual and workwear-led, with only unstructured tailoring.
London label founded in 1995, making understated unisex clothing drawn from workwear, military uniforms and British music subculture.
Why it's similar. British and understated jackets, trousers and knitwear for shoppers who like the British side but dress more casually.
What changes. Unisex workwear with no tailoring and no colour-stripe signature.
Inditex-owned Spanish premium label selling minimal tailoring, knitwear and leather across 511 stores in more than 70 markets.
Why it's similar. Minimal tailoring and knitwear for shoppers who want the suit-and-knit base of the wardrobe at a budget level.
What changes. None of the colour or playfulness; the look is plain and minimal.
London contemporary label since 2001, known for relaxed menswear and womenswear in textured natural fabrics with understated detailing.
Why it's similar. A London label making shirts, knitwear and jackets with considered detailing for the casual side of the wardrobe.
What changes. No suits, and detailing is understated rather than colourful.
London menswear label founded in 2015, known for the Whiting overshirt and textured, slow-fashion pieces made from sustainably sourced fabrics.
Why it's similar. London menswear of textured overshirts, shirts and knitwear covers the relaxed British casual need.
What changes. Workwear-casual with no tailoring or print signature.
Oliver Spencer, Percival, Drake's lead our ranking. Want the Paul Smith look for less? These 10 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
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