This page is for anyone who wears Havaianas — Brazil's $25-40 rubber flip-flop with the rice-grain footbed — and wants other cheap, colourful, beach-to-street sandals. The closest matches here are footwear brands working the same territory: Reef, Crocs, Sanuk, Teva, Birkenstock and SUICOKE. The outdoor and surf-apparel labels on the list are lifestyle neighbours rather than direct flip-flop swaps.
American outdoor apparel and footwear company known for waterproof shells, insulated parkas and Omni-Heat lining, family-controlled since 1938.
Why it's similar. Both brands cater to outdoor/technical styles with a focus on durability and practicality.
American climbing label founded in 1982, known for gusseted, webbing-belted G-Pants and G-Shorts that bridge outdoor gear and streetwear.
Why it's similar. Similar style and silhouette with an emphasis on outdoor functionality.
Reef is a California surf brand best known for cushioned flip-flops, sandals and beach-ready casual footwear.
Why it's similar. Reef shares a casual and colorful aesthetic similar to HAVAIANAS, catering to an active outdoor lifestyle.
Norwegian outdoor, sailing and workwear brand founded in 1877, acquired by Wrangler owner Kontoor Brands from Canadian Tire in May 2025.
Why it's similar. Both brands are known for technical outdoor gear and relaxed silhouettes.
Family-owned Maine outfitter making the Bean Boot, Boat and Tote bags, flannels and outdoor gear since 1912.
Why it's similar. Maine outfitter at a low-mid price with the same warm-weather casual remit — canvas Boat and Tote bags, flannels and camp gear — though its footwear leans to the rubber Bean Boot rather than sandals.
American footwear brand behind the Croslite foam Classic Clog, Jibbitz charms and collaborative releases such as Salehe Bembury's Pollex Clog.
Why it's similar. Crocs also emphasizes comfort and a fun use of colors, much like HAVAIANAS.
Californian surf-rooted footwear brand known for yoga-mat foam sandals and the Sidewalk Surfer slip-on, sold by Deckers to Lolë Brands in 2024.
Why it's similar. Sanuk offers casual footwear that emphasizes comfort and laid-back vibes similar to HAVAIANAS.
American outdoor label behind the strap sandal, making webbing-strap sport sandals and hiking footwear under Deckers ownership since the 1980s.
Why it's similar. Teva provides outdoor and technical footwear that shares a functional aspect with HAVAIANAS.
American skate footwear and apparel brand, founded in Anaheim in 1966 and owned by VF Corporation, known for the Old Skool and Sk8-Hi.
Why it's similar. VANS shares a vibrant color palette and casual styles that attract a similar demographic to HAVAIANAS.
Old Navy is Gap Inc.'s value-priced chain for casual basics, denim, activewear, and kids' clothing, sold across North America and franchise markets.
Why it's similar. Gap Inc.'s value chain sells summer basics and swim at the same low price point as Havaianas' $25-40 core flip-flops.
California surf and lifestyle brand founded by Bob Hurley, known for Phantom boardshorts, graphic tees and beachwear, now owned by Bluestar Alliance.
Why it's similar. California surf label built on Phantom boardshorts, graphic tees and beachwear — the apparel side of the same beach wardrobe, now licensed out under Bluestar Alliance.
California-born teen and young-adult retailer selling graphic tees, baggy denim, fleece and swim through roughly 300 US stores and pacsun.com.
Why it's similar. California teen retailer stocking swim, graphic tees and skate brands at low-mid prices, the kind of store where Havaianas-style summer footwear gets bought.
American skate and snowboard footwear brand founded in 1994, now owned by Authentic Brands Group and operated through licensees.
Why it's similar. Skate footwear brand from Huntington Beach at a similar low-mid price; now owned by Authentic Brands Group and run through licensees after Liberated Brands' 2025 Chapter 11.
Australian surf brand from 1973, known for triple-stitched boardshorts, wetsuits and beach-print casualwear; now owned and licensed by Authentic Brands Group.
Why it's similar. Gold Coast surf brand since 1973 with beach-print boardshorts and casualwear in the same relaxed, low-mid register; now an Authentic Brands Group licence sold via wholesale and e-commerce.
British shoemaker founded in 1825, known for the crepe-soled Desert Boot and Wallabee and now majority-owned by Hong Kong-listed Viva Goods.
Why it's similar. British shoemaker whose crepe-soled Originals and cushioned Cloudsteppers offer a dressier, medium-priced comfort shoe for when flip-flops won't do.
German sportswear giant behind the three stripes, known for Samba, Gazelle and Superstar sneakers, football kits and designer lines like Y-3.
Why it's similar. Its foam slides and Sambas cover the same casual summer rotation, though sneakers and sportswear are the core of the three-stripes business.
Costa Mesa boardsports apparel brand known for the Stone logo, boardshorts and snow outerwear, now owned by Authentic Brands Group.
Why it's similar. Costa Mesa boardsports label doing boardshorts, tees and skate-fit basics at low-mid prices; another Authentic Brands Group trademark now sold through licensees.
Tokyo footwear brand founded in 2006, known for technical Vibram-soled strap sandals like the DEPA and MOTO and frequent streetwear collaborations.
Why it's similar. Tokyo sandal specialist making Vibram-soled strap styles like the DEPA and MOTO — the same flat-sandal-as-outfit idea Havaianas has picked up, at med-high prices.
Australian surf brand from Torquay, Victoria, known for performance wetsuits, boardshorts and beach apparel, owned by KMD Brands.
Why it's similar. Australian surf company under KMD Brands making wetsuits, boardshorts and beach apparel — beach-culture clothing to pair with rubber flip-flops.
American sportswear giant behind Air Force 1, Air Max, Dunk, Jordan and Converse, now rebuilding around a sport-led strategy.
Why it's similar. Makes foam slides and warm-weather sportswear worn the same way, but sits at a medium price with sneakers as its core franchise.
German footwear maker known for cork-footbed sandals and clogs such as the Arizona and Boston, now NYSE-listed and majority-owned by L Catterton.
Why it's similar. The best-known alternative flat sandal: cork-and-latex footbeds in Arizona, Madrid and the Gizeh thong, at a medium price above Havaianas.
Hawaii-inspired premium footwear brand from Irvine, California, known for supportive contoured sandals, leather slip-ons and beach-to-dinner styling.
Why it's similar. Where Havaianas keeps flip-flops rubber and cheap, OluKai builds Hawaii-inspired thongs on contoured, supportive midsoles in full-grain leather and quick-dry textiles at mid-tier prices.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Columbia | 88% | Outdoor / Technical | Similar |
| 2 | Gramicci | 86% | Outdoor / Technical | More premium |
| 3 | Reef | 85% | Surf / Skate | Similar |
| 4 | Helly Hanson | 85% | Outdoor / Technical | Similar |
| 5 | LL. Bean | — | Similar | |
| 6 | Crocs | 83% | Outdoor / Technical | Similar |
| 7 | Sanuk | 80% | Outdoor / Technical | Similar |
| 8 | Teva | 76% | Outdoor / Technical | Similar |
| 9 | VANS | 75% | Surf / Skate | Similar |
| 10 | Old Navy | — | Cheaper | |
| 11 | Hurley | — | Similar | |
| 12 | PacSun | — | Similar | |
| 13 | DC Shoes | — | Similar | |
| 14 | Billabong | — | Similar | |
| 15 | Clarks | — | Similar | |
| 16 | Adidas | — | Similar | |
| 17 | Volcom | — | Similar | |
| 18 | SUICOKE | — | More premium | |
| 19 | Rip Curl | — | Similar | |
| 20 | Nike | — | Similar | |
| 21 | Birkenstock | — | More premium | |
| 22 | Olukai | — | Similar |
Reef. It's a 1984 La Jolla surf brand built on flip-flops and slides, so the product overlap is near-total; the difference is a thicker cushioned foam footbed and a slightly higher low-mid price than Havaianas' $25-40 core pairs.
Havaianas already sits in the low price tier, so undercutting it is hard. Old Navy is the one genuinely low-priced brand on this list; Crocs, Sanuk, Teva and Reef are all low-to-mid and usually cost a little more per pair.
Rubber flip-flops with a rice-grain textured footbed and a logo-stamped strap, made by Alpargatas in São Paulo since 1962. The line now also covers slides, platforms, espadrilles and closed styles, sold globally through mass-market retail and branded stores.
If you want arch support, yes. Birkenstock's contoured cork-and-latex footbed moulds to your foot, and the Gizeh thong is the closest silhouette to a Havaianas Top. It's a medium-tier price, so expect to pay noticeably more.
Because Havaianas shoppers usually buy the rest of the outfit too. Billabong, Rip Curl, Hurley, Volcom and PacSun cover boardshorts, swim and graphic tees at comparable prices. Just note Billabong, Volcom and DC Shoes are all Authentic Brands Group properties now and run through licensees.