
Gymshark
British direct-to-consumer fitness apparel brand known for seamless leggings, training basics and creator-led marketing at accessible prices.
What changes. Bigger global scale with strong menswear range

Want the NVGTN look for less? These 12 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.

British direct-to-consumer fitness apparel brand known for seamless leggings, training basics and creator-led marketing at accessible prices.
What changes. Bigger global scale with strong menswear range

Japanese performance running brand from Kobe, known for GEL cushioning and archive Sportstyle sneakers like the Gel-1130 and Gel-Kayano 14.
Why it's similar. ASICS aligns closely with NVGTN in style, materials, and cultural positioning focused on sportswear performance.

TNA is Aritzia's in-house casual and athletic label, known for Cozy Fleece sweatsuits, leggings and collegiate-leaning logo basics.
Why it's similar. TNA aligns closely with NVGTN in style, material, and cultural positioning. It has a trendy yet functional appeal.
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American activewear label known for its Exercise Dress and color-blocked technical basics, relaunched in 2025 under returning founder Ty Haney.
Why it's similar. Outdoor Voices built its Exercise Dress and color-blocked warm-ups on recreation rather than training, and relaunched in 2025 under returning founder Ty Haney.

American footwear company known for comfort-driven casual and athletic sneakers, including hands-free Slip-ins; taken private by 3G Capital in 2025.
Why it's similar. Skechers shares a similar athleisure style and fit, with a focus on comfort.

American sportswear giant behind Air Force 1, Air Max, Dunk, Jordan and Converse, now rebuilding around a sport-led strategy.
Why it's similar. Nike's Beaverton scale reaches far past leggings into footwear and team sport, but its seamless training tights chase the same matching-set customer NVGTN built on.

British-founded, Boston-based sportswear brand owned by Authentic Brands Group, known for Club C and Classic Leather sneakers, the Pump and Nano training shoes.

American sportswear label behind the Reverse Weave hoodie, founded 1919 and owned by Authentic Brands Group since 2024.

London-based online fast-fashion retailer selling own labels such as ASOS Design and Collusion alongside hundreds of third-party brands.

American yoga brand behind the Black Mat PRO, making durable mats, Yogitoes towels, props and apparel since 1997.

German sportswear giant behind the three stripes, known for Samba, Gazelle and Superstar sneakers, football kits and designer lines like Y-3.

Boston-founded, family-owned athletic brand making performance running shoes and lifestyle sneakers such as the 990 series, 574 and 2002R.
Gymshark, ASICS, TNA lead our ranking. Want the NVGTN look for less? These 12 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
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