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Looking to step up from Alice and Olivia? These 8 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
MILLY is a New York contemporary womenswear label known for colorful, feminine cocktail dresses blending American sportswear with French atelier detailing.
Why it's similar. Milly shares a contemporary style that resonates with Alice + Olivia's fashion-forward aesthetic.
What changes. Narrower focus on dresses, less tailoring and denim
Copenhagen contemporary womenswear brand known for playful prints, seersucker checks, logo knits and Western boots, led by creative director Ditte Reffstrup.
Why it's similar. GANNI embodies a playful spirit and bold designs, similar to Alice + Olivia's aesthetic.
Sportmax is Max Mara Group's Milan-runway womenswear line, known for clean architectural tailoring, outerwear and knitwear made in Italy.
Why it's similar. Both use luxury fabrics and offer tailored and relaxed silhouettes with a bold palette.
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Defunct New York womenswear label known for floral silk dresses and lace detailing; parent Vince Holding Corp wound it down in early 2023.
Why it's similar. Both Alice + Olivia and Rebecca Taylor focus on sophisticated styles with a colorful twist.
What changes. Defunct label; quieter prints, no statement eveningwear
Milan label known for striped, brightly coloured contemporary wear; its founders left in 2025 and Sunnei srl entered liquidation in 2026.
Why it's similar. Similar in style, materials, and playful elements with a focus on tailoring.
London label founded in 2013 by Han Chong, known for guipure lace dresses and accessible occasionwear spanning knitwear, bridal and accessories.
Why it's similar. Self-Portrait and Alice + Olivia both emphasize contemporary, feminine silhouettes.
What changes. Occasion-only, no tailoring or daywear separates
Los Angeles contemporary womenswear label known for vintage-inflected dresses, playful color and structured bags like the Moon and Bissett.
Los Angeles womenswear label founded in 2009, known for vintage-inspired slip dresses, denim and published per-garment sustainability data.
Milly, GANNI, Sportmax lead our ranking. Looking to step up from Alice and Olivia? These 8 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
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