Looking to step up from Gimaguas? These 16 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Los Angeles direct-to-consumer label making flowy, print-heavy California-bohemian womenswear, best known for its Mumu Weddings bridesmaid range.
Why it's similar. Overlaps in style, silhouette, and materials. Both focus on playful, bohemian-inspired pieces, with a strong emphasis on colorful designs and versatility.
Brazilian womenswear label known for bold tropical prints and carioca-inspired dresses, now the flagship brand of fashion group Azzas 2154.
Why it's similar. Significant similarity in style, silhouette, and palette with a strong focus on vibrant prints and sustainability, positioned around the same price range.
Shanghai womenswear label blending qipao tailoring, embroidery and Chinese folklore motifs with contemporary silhouettes.
Why it's similar. Similar in bohemian style, vivid palette, and luxury materials, with a considerable overlap in silhouette that emphasizes uniqueness.
Nicole Richie's Los Angeles label, founded in 2008, making bohemian 1960s- and 70s-inflected jewelry, clothing and accessories, largely sold through Revolve.
Why it's similar. Shares bohemian style and colorful palette, with overlapping materials and a mid-range segment. Both focus on eclectic prints and vintage inspiration.
American label founded in 2015 by Cynthia Lu, known for four-eyed smiley faces, puff-print lettering and limited surprise drops.
Why it's similar. Both brands embrace a playful and colorful aesthetic in their designs.
Los Angeles label pairing premium fleece basics with mental-health advocacy, backed by a minority stake from LVMH Luxury Ventures.
Why it's similar. Both brands emphasize vibrant colors and comfortable, relaxed silhouettes.
Independent Los Angeles label known for sculptural bags like the bamboo Ark, plus ready-to-wear, swim, footwear and fragrance.
Paris house by Christophe Lemaire and Sarah-Linh Tran, known for minimal, modular tailoring, relaxed androgynous silhouettes and curved leather bags.
Independent Los Angeles label making Italian-inflected vacation dresses and knitwear, founded by Lucy Akin in 2017 and self-funded since launch.
London label founded in 2012 by Sofia Prantera and Fergus Purcell, mixing punk, rave and skate graphics with Italian-made contemporary clothing.
Franco-Japanese Paris label pairing fox-logo wardrobe staples with the Kitsuné Musique record label and Café Kitsuné coffee shops.
Malmö-based menswear label from Saif Bakir and Emma Hedlund, known for knitwear, relaxed tailoring and workwear-inflected outerwear in muted palettes.
Paris-based menswear label founded in 2013 by Luke Meier and Arnaud Faeh, known for military-inflected technical outerwear and reworked deadstock garments.
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.
British maker of plain, high-quality cotton and merino basics — T-shirts, polos and underwear — still sewn at its own Long Eaton factory.
Independent London label founded in 2001 by Cathal McAteer, making detail-driven, muted menswear and womenswear in relaxed, comfort-first cuts.
Show Me Your Mumu, Farm RIO, Mukzin lead our ranking. Looking to step up from Gimaguas? These 16 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.