disco
Looking to step up from Ten Thousand? These 11 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
American performance apparel brand making men's work-to-workout staples in technical fabrics, with about 20 US stores and a womenswear line added in 2024.
Why it's similar. Rhone and Ten Thousand both deliver stylish athleisure wear focused on performance.
What changes. Broader work-to-workout range plus retail stores
American activewear label from Encinitas, California, making surf- and yoga-inspired technical knits sold direct-to-consumer and through its own growing store network.
Why it's similar. Vuori shares a commitment to comfort and versatility in athleisure wear, emphasizing active lifestyles.
What changes. Lifestyle athleisure rather than gym-first durability
New York direct-to-consumer menswear brand making performance-fabric basics — underwear, socks, tees, sweats — sold mainly online since 2012.
Why it's similar. Both brands emphasize functional, comfortable essentials designed for active lifestyles.
What changes. Underwear and loungewear core, no training gear
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
Vancouver-founded technical athleticwear label known for Align leggings, Scuba hoodies and ABC pants in proprietary performance fabrics.
Why it's similar. Chip Wilson founded Lululemon in Vancouver in 1998, and its Luxtreme and Swift fabrics run the same durability-first training brief Ten Thousand narrowed down to shorts and tees.
What changes. Women-led brand, higher price, huge store network
Chicago men's leisurewear brand known for the All Day Every Day pant, a tailored knit trouser sized like tailored trousers.
Why it's similar. Both focus on comfortable athleisure garments designed for versatility and everyday wear.
Deckers-owned running brand whose maximalist-cushioned Clifton, Bondi and Speedgoat shoes crossed over from ultrarunning into everyday wear.
Why it's similar. Both brands are positioned in the mid-high range and focus on athleisure styles with a relaxed fit.
German sportswear company making football, running and motorsport gear plus retro lifestyle sneakers such as the Suede, Palermo and Speedcat.
American performance sportswear label known for HeatGear compression layers, training and running gear, and the Curry Brand basketball line.
Australian performance sportswear brand known for graduated compression tights, socks and triathlon kit built for endurance training and recovery.
Los Angeles activewear brand founded in 2007, known for yoga and Pilates staples like Airlift leggings and studio-to-street matching sets.
Swiss performance sportswear label known for CloudTec-cushioned running shoes and technical apparel, publicly listed on the NYSE since 2021.
Rhone, Vuori, Mack Weldon lead our ranking. Looking to step up from Ten Thousand? These 11 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Community recommendations
We're always discovering new labels. Suggest a brand we should look into.
Own a brand?
Spotted outdated information?