disco
Looking to step up from Vineyard Vines? These 12 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
The core preppy sportswear line of Ralph Lauren Corporation, known for pony-logo mesh polo shirts, oxford button-downs and Ivy League–rooted staples.
Why it's similar. Both brands share a classic preppy style and focus on high-quality materials for timeless designs.
What changes. Broader price ladder and more tailoring/formal reach
British independent label known for boldly printed, colourful womenswear and childrenswear, sold online, by catalogue and through partners including Nordstrom and Next.
Why it's similar. Preppy and colorful, with a focus on high-quality materials. Shared mid-range pricing.
Founded in 1818, Brooks Brothers is America's oldest apparel brand, making preppy tailoring, Oxford shirts, and suiting under creative director Michael Bastian.
Why it's similar. Each brand prioritizes preppy essentials and quality craftsmanship in their clothing lines.
What changes. Tailoring-led and more formal, higher price
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
French sportswear house behind the crocodile-logo L.12.12 polo, blending tennis heritage with contemporary streetwear collections.
Why it's similar. Both brands emphasize classic styles and colorful pieces that embody a sporty yet polished aesthetic.
What changes. Sport heritage and streetwear leanings, not New England
American-founded, Stockholm-based preppy sportswear label known for oxford button-downs, rugby shirts, chinos and knitwear, owned by Swiss group Maus Frères.
What changes. Less novelty print, more European restraint
Vermont fly-fishing and wingshooting outfitter, founded 1856, selling rods, waders, country apparel and dog gear while closing roughly half its stores.
British heritage outerwear label founded in 1894, best known for waxed cotton and quilted country jackets.
New York menswear label reworking American classics, founded in 2011 and owned by American Eagle Outfitters since 2015.
New York contemporary label owned by Fast Retailing, known for minimal stretch-wool tailoring, knitwear and workwear separates.
American surf-inspired label from twin brothers Mike and Alex Faherty, known for soft board shorts, sun-washed knits and relaxed beachwear.
American menswear label owned by Lion Capital, known for rock-inspired tailoring, distressed leather and boots, with Karl Aberg as creative director.
Seattle outfitter founded in 1897, known for Mackinaw wool cruisers, waxed Tin Cloth outerwear and Rugged Twill leather-trimmed luggage.
Polo Ralph Lauren, Boden, Brooks Brothers lead our ranking. Looking to step up from Vineyard Vines? These 12 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.