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Looking to step up from Free People? These 22 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
We The Free is Free People's in-house label of washed, vintage-inspired denim, tees and workwear-style basics.
Why it's similar. As a sub-brand of Free People, We the Free shares similar bohemian aesthetics and relaxed fits.
What changes. Narrower focus on denim/tees rather than dresses and full lifestyle range
Los Angeles direct-to-consumer label making flowy, print-heavy California-bohemian womenswear, best known for its Mumu Weddings bridesmaid range.
Why it's similar. Show Me Your Mumu and Free People both celebrate bohemian styles and playful designs.
What changes. DTC-only, no denim/activewear/intimates breadth
Spell is an Australian label from Byron Bay making bohemian, seventies-inspired dresses and separates in floral prints and faded desert tones.
Why it's similar. Strong bohemian aesthetic, similar silhouettes and fits, colorful palette, mid-range price, and commitment to sustainability.
What changes. Higher price, drop-based collections, no athleisure
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Los Angeles label making lace-heavy, romantic womenswear, knitwear, swim and Skivvies lingerie, founded by friends Laura Hall and Gillian Rose Kern.
Why it's similar. Both brands embrace a bohemian style with colorful palettes and romantic designs.
What changes. Narrower range, more overtly sexy and higher priced
London-founded, New York-based label producing limited runs of hand-printed and embroidered jackets, blanket coats and dresses made with artisan makers.
Why it's similar. Bohemian style, relaxed silhouette, colorful palette, and overlap in premium materials.
Spanish womenswear label founded in 2019 by Gala González, making seasonless, limited-run resort and party pieces produced in Spain.
Why it's similar. Bohemian style, relaxed fits, use of sustainable materials, and colorful palette.
Brazilian womenswear label known for bold tropical prints and carioca-inspired dresses, now the flagship brand of fashion group Azzas 2154.
Why it's similar. Both brands prioritize colorful palettes and casual silhouettes inspired by bohemian culture.
What changes. Print-first identity, no denim or activewear depth
Beirut-founded, Melbourne-based label making gender-fluid Y2K and rave-inflected ready-to-wear that fuses Western club dressing with Middle Eastern references.
Why it's similar. Bohemian inspiration, colorful palette, relaxed silhouette, and mid-range pricing.
French label founded in 1994 by Isabel Marant, known for rock-bohemian Parisian staples like wedge sneakers, suede boots and slouchy tailoring.
New York womenswear label known for artisanal, bohemian dresses, hand-knits and prints made with craftspeople in Peru and India.
Australian print house founded in 2004 by Camilla Franks, known for hand-drawn prints on embellished silk kaftans and resort wear.
Australian womenswear label from Sydney known for printed, lace-trimmed resort dresses and swimwear, majority-owned by Advent International since 2023.
Los Angeles label from Wildfox co-founder Kimberly Gordon, known for its voluminous, pastel-printed Puff Dress and size-inclusive fairytale ready-to-wear.
Parisian luxury house founded in 1952, known for bohemian-romantic ready-to-wear and leather goods including the Paddington and Woody bags.
Isabel Marant's Paris diffusion line, launched in 2000, offering casual bohemian-Western denim, prints and knitwear at lower prices than the mainline.
Copenhagen contemporary womenswear brand known for playful prints, seersucker checks, logo knits and Western boots, led by creative director Ditte Reffstrup.
Family-owned New York label making vintage-inspired romantic clothing—florals, lace, ruffles and bows—plus beauty, childrenswear and home.
Australian label known for destroyed, vintage-washed denim — notably its Bandits and Bonitas cut-off shorts — in a rock-and-roll register.
London womenswear label known for vintage-inspired prints on silk dresses and blouses, founded in 2015 by Henrietta Rix and Orlagh McCloskey.
Parisian accessible-luxury womenswear house founded in 1998 by Judith Milgrom, part of SMCP, known for feminine bohemian dresses, tweed jackets and leather bags.
Los Angeles label under the Bella Dahl umbrella making soft Tencel and chambray separates, sold mainly as an Anthropologie-exclusive line.
Australian-founded maker of customizable, made-to-order occasion dresses that abruptly went dark in July 2023 with orders unfulfilled.
We the Free, Show Me Your Mumu, Spell lead our ranking. Looking to step up from Free People? These 22 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
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