Cheaper alternatives to C.P. Company

12 ranked picks

Updated ·

A man wearing a CP Company red and brown technical jacket and brown pants

Want the C.P. Company look for less? These 12 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.

A man wearing a mint green MA.Strum technical jacket and matching pants
#3

MA.Strum

$$$ · CheaperLondon, United Kingdom · est. 2008Made in China

British technical menswear label built on the Massimo Osti Archive, known for military-influenced outerwear in fabric-innovation-led collections.

Why it's similar. Military-derived field jackets, overshirts and technical knits, with roots in the same Italian design archive.

What changes. British and more utilitarian, with little dyeing texture and mainly UK distribution.

A man wearing a black WTAPS outfit with matching bucket hat
#5

WTAPS

Streetwear$$$ · CheaperTokyo, Japan · est. 1996

Tokyo military- and workwear-rooted label founded in 1996 by Tetsu Nishiyama, known for jungle jackets, MILT cargo trousers and muted utilitarian staples.

Why it's similar. Military jackets, cargo trousers and utilitarian work jackets built on the same army and workwear references.

What changes. Cut-and-sew archival reproductions rather than garment dyeing and tech nylon, styled as Japanese streetwear.

On saleUp to 36% off at SSENSE.See sales →
A man walking in the sand with a black Nanamica jacket wearing his hood with black pants, white socks and black boots on
#6

Nanamica

$$$ · CheaperTokyo, Japan · est. 2003

Tokyo brand founded in 2003 by Eiichiro Homma, blending GORE-TEX outdoor construction with restrained, everyday sportswear and soft tailoring.

Why it's similar. GORE-TEX jackets and city-ready shells that bring technical outerwear into everyday casual wear.

What changes. Outdoor-led rather than military-led, with softer colours and no badge culture.

On saleUp to 70% off at SSENSE and DeeCee style.See sales →

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A man waring a white Goldwin jacket, grey pants and a black beanie along with black shoes and gloves
#7

Goldwin

$$$$ · CheaperToyama, Japan · est. 1950Made in China

Japanese technical apparel label founded in 1950, known for ski heritage, GORE-TEX outerwear and restrained, performance-led design.

Why it's similar. Three-layer GORE-TEX shells and down parkas that put serious technical fabric into wearable outerwear.

What changes. Performance-first ski heritage, cleaner looking, with less dyed or washed texture.

On saleUp to 30% off at Sun House and Hatchet Outdoor Supply Co.See sales →
A man wearing a long light brown trench coat with matching pants and Oatmeal Sweatshirt along with New Balance Dad Shoes
#8

Norse Projects

$$$ · CheaperCopenhagen, Denmark · est. 2004Made in Portugal, Italy

Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.

Why it's similar. Shirt jackets, wax jackets and GORE-TEX outerwear in muted colours, worn as relaxed everyday layers.

What changes. Scandinavian minimalism with lighter technical content and no military edge.

On saleUp to 70% off at Lost & Found and Vestis.See sales →
A man wearing a camo-styled A-COLD-WALL jacket with matching pants and a black fleece underneath
#9

A-COLD-WALL

Streetwear$$$$ · CheaperLondon, United Kingdom · est. 2015Made in Italy

London brand founded in 2015 by Samuel Ross, pairing brutalist industrial design with technical outerwear; owned by Frasers-backed Four Marketing since late 2024.

Why it's similar. Technical fabrics worked into jackets and utility pieces, though framed as concept streetwear.

What changes. Brutalist, fashion-forward streetwear rather than casual military outerwear.

A man wearing a brown DAIWA PIER39 multi-pocket field jacket with black trousers
#10

DAIWA PIER39

$$$ · CheaperTokyo, Japan · est. 2020

Apparel line of Japanese fishing brand DAIWA, designed by ex-BEAMS PLUS director Shinsuke Nakata, reworking technical fishing gear into urban clothing.

Why it's similar. Utility jackets with pockets and function borrowed from working gear, here from fishing rather than the army.

What changes. Oversized Japanese fishing-utility cuts instead of garment-dyed military shells.

On saleUp to 50% off at Blue in Green.See sales →
A man wearing a dark hooded GR10K utility jacket with cargo trousers
#12

GR10K

$$$ · CheaperMilan, Italy · est. 2017

Milan technical label spun off from uniform maker Grassi 1925, reworking archival workwear and military fabrics into conceptual utility wear.

Why it's similar. Milan technical label rooted in uniform making, turning archival military and workwear fabrics into utility garments.

What changes. More conceptual and fabric-led, without a garment-dyed outerwear signature.

A man wearing all black including an Engineered Garments jacket, bucket hat, and pants.
#15

Engineered Garments

$$$ · CheaperNew York City, United States · est. 1999Made in Japan

Daiki Suzuki's New York label, founded 1999 under Nepenthes, reworking American workwear and military patterns with off-kilter construction and mixed fabrics.

Why it's similar. Reworks military and workwear jacket patterns into casual menswear, overlapping C.P. Company's military-derived overshirts and field jackets.

What changes. Americana and off-kilter construction instead of technical Italian finishes and garment dyeing.

On saleUp to 80% off at Lost & Found, DeeCee style and 2 more.See sales →
A man wearing Napapijri dark blue amundsen short sleeve t-shirt
#17

Napapijri

Footwear$$$ · CheaperAosta, Italy · est. 1987Made in China, Bangladesh

Italian outerwear brand owned by VF Corporation since 2004, known for its Skidoo anorak, Rainforest jacket and waxed-canvas Bering travel bags.

Why it's similar. Italian outerwear-focused brand whose anoraks and technical jackets serve a casual everyday jacket need.

What changes. More mainstream and outdoor-sporty, without garment dyeing or military-derived design.

A man wearing a C2H4 button up shirt with black bell bottomed pants
#18

C2H4

$$$$ · CheaperLos Angeles, United States · est. 2014Made in Asia

Los Angeles label founded in 2014 by Yixi Chen, making retro-futurist, science-inflected menswear built on technical outerwear, treated denim and utility tailoring.

Why it's similar. Builds its menswear around technical outerwear and utility pieces, giving a concept-led take on technical jackets.

What changes. Science-inflected Los Angeles streetwear with treated denim, not Italian garment-dyed heritage.

An image of Subcrew black light military backpack
#20

Subcrew Hong Kong

Footwear$$$ · CheaperHong Kong, China · est. 2004

Hong Kong streetwear label founded in 2004 by actor Sam Lee, known for military- and workwear-derived outerwear, work pants and graphic tees.

Why it's similar. Known for outerwear drawn from military and workwear sources, matching C.P. Company's field-jacket roots.

What changes. Hong Kong streetwear with graphic tees, no garment dyeing or Italian technical fabrics.

Common questions
What are the best cheaper alternatives to C.P. Company?

MA.Strum, WTAPS, Nanamica lead our ranking. Want the C.P. Company look for less? These 12 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.

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