discoWe compared 7 brands similar to GENTLE MONSTER on fit, price and aesthetic — skewing more premium (5 of 7), led by Mykita and RetroSuperFuture.
GENTLE MONSTER is a renowned Korean eyewear brand that is known for its avant-garde and innovative designs. With a focus on pushing boundaries and challenging traditional eyewear aesthetics, GENTLE MONSTER creates unique and statement-making sunglasses and optical frames that are both fashion-forward and artistic. Take a peek at the curated list of brands below like GENTLE MONSTER.
Berlin eyewear manufactory making screwless steel, acetate and 3D-printed MYLON frames in-house, with a minority LVMH/Thélios investor since 2024.
Why it's similar. Mykita builds frames in-house at its Kreuzberg Haus, where patented screwless spiral hinges and 3D-printed MYLON shapes chase the same sculpture-first idea of eyewear.
Milan eyewear label, founded 2007, known for retro-shaped acetate sunglasses in bold colourways, handmade in Italy.
Why it's similar. Milan's SUPER has handmade acetate sunglasses in Italy since 2007, working the bold colourway and oversized retro silhouette territory that Gentle Monster made photograph well.
British eyewear house making handmade acetate sunglasses and optical frames in Italy, known since 1969 for bold, sculptural shapes.
Why it's similar. Graham Cutler and Tony Gross opened their Knightsbridge shop in 1971, and the house still handmakes thick, geometric acetate frames at its own Italian workshop.
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
Swedish eyewear brand making colourful acetate, steel and titanium sunglasses, optical frames and sports eyewear at mid-market prices.
Why it's similar. Stockholm's CHIMI has built sunglasses, optical frames and ski goggles from Italian acetate and titanium since 2016, running the same bold-colour, own-store retail playbook.
Los Angeles eyewear label founded in 2010 by Garrett Leight, making acetate and metal frames and sunglasses with mid-century California styling.
Japanese label founded in 1967, now focused on handmade Sabae eyewear with engraved titanium and Art Deco-inspired detailing.
Los Angeles luxury eyewear label making vintage-inspired acetate and metal optical frames and sunglasses, owned by EssilorLuxottica.
Accessories, eyewear and adjacent labels with the same sensibility as GENTLE MONSTER — a complement, not a substitute for the clothing.
Tokyo label founded in 2008 by Yoon Ahn and Verbal, known for bold silver jewelry and unisex streetwear-informed ready-to-wear.
Why it's similar. Yoon Ahn and Verbal's Tokyo label has collaborated with Gentle Monster directly, and its chunky silver chains share the same appetite for sculptural, statement-scale accessories.
Spanish luxury house founded in Madrid in 1846, LVMH-owned, known for craft-led leather bags and ready-to-wear now designed by McCollough and Hernandez.
Why it's similar. Founded by Madrid leather artisans in 1846, LOEWE shares the appetite for art-adjacent, sculptural design, though its Puzzle and Hammock bags sit far above eyewear money.
Italian luxury house known for Intrecciato woven leather, logo-free design and bags such as the Jodie, Cassette and Andiamo.
Why it's similar. Bottega Veneta's Intrecciato weave and logo-free stance date to Vicenza in 1966, and its accessories carry the quiet sculptural confidence Gentle Monster puts into frames.
French house founded in 1970 by Kenzo Takada, LVMH-owned since 1993 and led by Japanese streetwear designer Nigo since 2021.
Why it's similar. Kenzo Takada founded the house in 1970 and Nigo has directed it since 2021, giving the LVMH label the streetwear-literate, graphic-forward energy Gentle Monster trades on.
Milan streetwear label founded in 2012 on graphic tees with Patagonian and Mapuche imagery, now designed in-house under New Guards Group.
Why it's similar. Marcelo Burlon started County of Milan in 2012 with Patagonian and Mapuche graphics, turning a single strong visual signature into fast global recognition much as Gentle Monster did.
Milan-founded luxury streetwear label blending LA skate imagery with Italian production, owned by Bluestar Alliance since February 2025.
Why it's similar. Francesco Ragazzi built Palm Angels from his 2014 photo book on Los Angeles skate culture, pairing Italian manufacturing with the same youth-culture pull.
Milan-based luxury streetwear label founded by Virgil Abloh in 2012, majority-owned by LVMH and creatively led by Ib Kamara.
Copenhagen label from brothers Julius and Victor Juul, making monochrome, industrial-minded ready-to-wear with technical fabrics, harnesses and custom hardware.
Paris luxury label founded in 2018 by Charaf Tajer, known for hand-painted silk prints and leisure-luxury tailoring rooted in his French-Moroccan heritage.
Independent avant-garde label founded in Los Angeles in 1994 and now based in Paris, known for draped monochrome tailoring and chunky sneakers.
Rome-founded LVMH luxury house known for fur, leather goods and FF-logo pieces, now creatively led by Maria Grazia Chiuri.
Kering-owned Parisian luxury house, founded in Spain in 1919, now led by Pierpaolo Piccioli after a decade under Demna.
Milan-based luxury outerwear house, founded 1952 in the French Alps, known for quilted down puffers and its Grenoble ski line.
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →