Brands Like Mr Porter

Updated August 2026 · Ranked by brand similarity
The landing page for the Mr. Porter Website (September, 2023)

This page is for men shopping designer clothing online who want alternatives to MR PORTER — whether that's a rival multi-brand retailer or the houses MR PORTER stocks. The quick verdict: SSENSE, Mytheresa and END. are the closest working substitutes for the shopping experience, while Brioni, Canali and Edward Green cover the tailoring-and-shoes end MR PORTER built its reputation on. Note MR PORTER itself changed hands in April 2025 and now sits inside LuxExperience alongside NET-A-PORTER and Mytheresa.

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The landing page for the Net-a-Porter Website (April, 2023)
#1

Net-a-Porter

95% match
Luxury$$$$$ · Similar priceLondon, United Kingdom · est. 2000Made in Global Sourcing

Luxury womenswear e-tailer founded in London in 2000, now owned by LuxExperience (formerly Mytheresa) after Richemont sold Yoox Net-a-Porter in April 2025.

Why it's similar. Both brands offer luxury fashion with a curated selection of designer pieces aimed at a high-end market.

A man wearing a Brioni button up
#2

Brioni

94% match
Luxury$$$$$ · Similar priceRome, Italy · est. 1945Made in Europe

Italian luxury menswear house from Rome, Kering-owned since 2011, known for hand-tailored suits made at its Penne, Abruzzo atelier.

Why it's similar. Brioni aligns closely with Mr Porter in luxury style, tailored silhouettes, neutral palettes, and ultra-luxury segment.

A man wearing a olive green Canali jacket with white pants and sneakers
#3

Canali

92% match
Luxury$$$$$ · Similar priceTriuggio, Italy · est. 1934

Family-owned Italian menswear house known for soft-shouldered tailoring, suits and outerwear made in the Brianza region near Milan.

Why it's similar. Shares a focus on luxury tailoring, refined elegance, and ultra-luxury pricing.

The landing page for the Farfetch Website (April, 2023)
#4

Farfetch

90% match
Luxury$$$$$ · Similar priceLondon, UK · est. 2007Made in Global Sourcing

Global online luxury fashion marketplace founded in London in 2007 and owned by South Korean e-commerce group Coupang since January 2024.

Why it's similar. Farfetch and Mr Porter both operate in the ultra-luxury segment and showcase a diverse range of designer labels.

A man wearing a aqua blue suit with a blue jacket underneath along with black loafers
#5

Bottega Veneta

86% match
Luxury$$$$$ · Similar priceVicenza, Italy · est. 1966Made in Global

Italian luxury house known for Intrecciato woven leather, logo-free design and bags such as the Jodie, Cassette and Andiamo.

Why it's similar. Strong overlap in neutral palette, luxury positioning, and craftsmanship.

The landing page for the Dover Street Market Website (April, 2023)
#6

Dover Street Market

85% match
Luxury$$$$$ · Similar priceLondon, United Kingdom · est. 2004Made in Global Sourcing

Comme des Garçons' London-born luxury concept store, selling curated designer and emerging labels across seven installation-style locations worldwide.

Why it's similar. Dover Street Market and Mr Porter share a commitment to luxury fashion, focusing on high-end designers.

An image of Edward Green dark brown montpellier saddle loafer
#7

Edward Green

85% match
Luxury$$$$$ · Similar priceNorthampton, United Kingdom · est. 1890

Independent Northampton shoemaker making Goodyear-welted men's shoes by hand since 1890, known for the Chelsea oxford, Dover derby and Galway boot.

Why it's similar. Aligns with Mr Porter in luxury, tailored aesthetics, and ultra-luxury segment.

A woman wearing ARCH4 gray princess maxi dress
#8

ARCH4

84% match
Luxury$$$$ · CheaperLondon, United Kingdom · est. 2017Made in China

London cashmere label founded in 2017, making minimal, architecturally inspired organic-cashmere knitwear with a sustainability focus.

Why it's similar. Luxury style focus with tailored and relaxed silhouettes in similar palettes.

The landing page for the Browns Fashion Website (April, 2023)
#9

Browns Fashion

82% match
Luxury$$$$ · CheaperLondon, United Kingdom · est. 1970Made in Italy, Portugal, UK

London multi-brand luxury retailer founded in 1970, now owned by Coupang via Farfetch, selling designer womenswear, menswear and accessories online and in Mayfair.

Why it's similar. Both Browns Fashion and Mr Porter emphasize high-end designer fashion with a luxurious approach.

A woman wearing La Perla swimsuit in black
#10

La Perla

82% match
Luxury$$$$$ · Similar priceBologna, Italy · est. 1954Made in Italy, Portugal.

Italian luxury lingerie house founded in Bologna in 1954, now relaunching as La Perla Atelier under American owner Peter Kern after its 2024 insolvency.

Why it's similar. Shares ultra-luxury segment and use of luxury fabrics in neutral palettes.

The landing page for the Mytheresa Website (April, 2023)
#11

Mytheresa

$$$$$ · Similar priceMunich, Germany · est. 2006Made in Global Sourcing

Munich-born luxury online retailer of women's, men's and kids' designer fashion, now the flagship store brand of NYSE-listed LuxExperience.

Why it's similar. Now a sibling store brand under the same owner, LuxExperience, selling designer menswear at the same very-high price tier with exclusive capsules from The Row, Loro Piana and Bottega Veneta.

The landing page for the MatchesFashion Website (April, 2023)
#12

MATCHESFASHION

$$$$ · CheaperLondon, United Kingdom · est. 1987Made in Global Sourcing

British luxury e-tailer, founded 1987 in Wimbledon, that ceased trading in March 2024 after owner Frasers Group placed it into administration.

Why it's similar. A British luxury e-tailer that competed directly with MR PORTER on designer menswear until it ceased trading in March 2024, so its stock now only appears on resale.

A woman wearing SHANG XIA ssense exclusive blue minidress
#13

SHANG XIA

$$$$$ · CheaperShanghai, China · est. 2009

Shanghai luxury house, Hermès-founded and now Exor-controlled, applying Chinese craft traditions to clothing, jewellery, furniture and homeware.

Why it's similar. An Hermès-founded Shanghai house priced close to European luxury, with cashmere-felt outerwear and ready-to-wear for buyers who want craft-led pieces rather than logos.

A woman wearing a pair of Gianvito Rossi black boot
#14

Gianvito Rossi

$$$$$ · CheaperSan Mauro Pascoli, Italy · est. 2006

Milan-based Italian luxury footwear house, majority-owned by Richemont since 2023, known for minimal stiletto pumps, PVC details and Portofino sandals.

Why it's similar. A Richemont-owned Italian footwear specialist working in the same very-high, minimal-design register as the shoe brands MR PORTER stocks.

The landing page for the Lane Crawford Website (April, 2023)
#15

Lane Crawford

$$$$ · CheaperHong Kong, China · est. 1850Made in Italy, China

Hong Kong luxury specialty department store, founded 1850, stocking international designer fashion, beauty, jewellery and home goods in-store and online.

Why it's similar. Hong Kong's luxury specialty department store, carrying international designer menswear, footwear and accessories in-store and online for shoppers in Asia.

A man wearing a Prada outfit with grey pants and a brown cardigan
#16

Prada

$$$$$ · CheaperMilan, Italy · est. 1913

Milanese luxury house founded in 1913, led creatively by Miuccia Prada and Raf Simons and known for nylon bags and cerebral tailoring.

Why it's similar. One of the marquee Milanese houses a MR PORTER shopper buys into, covering Re-Nylon outerwear, Saffiano leather and cerebral tailoring.

The landing page for the Moda Operandi Website (April, 2023)
#17

Moda Operandi

$$$$$ · CheaperNew York, United States · est. 2010Made in Italy, USA

Online luxury retailer known for trunk shows that let clients pre-order runway collections, plus a curated in-season designer edit.

Why it's similar. An online luxury retailer built on trunk-show pre-orders and personal styling, though it closed its menswear business in 2020, so it's a womenswear parallel.

A woman carrying Leo et Violette le gianni baguette
#18

Leo et Violette

$$$ · CheaperParis, France · est. 2013Made in France, Italy.

Parisian direct-to-consumer leather goods brand making minimalist Italian-made bags and accessories, offered with monogram personalisation.

Why it's similar. A Paris direct-to-consumer label making Italian-made minimalist leather bags and men's briefcases at mid-high prices, undercutting the accessories tier on MR PORTER.

The Landing Page of SSense online store in 2023
#19

SSENSE

$$$$ · CheaperMontreal, Canada · est. 2003Made in Asia

Montreal-based luxury e-commerce retailer curating established designer houses alongside emerging avant-garde and streetwear labels, with editorial content and exclusive capsules.

Why it's similar. A Montreal luxury e-tailer with the same editorial-plus-exclusives formula, mixing established houses with avant-garde designers and high-end streetwear.

The landing page for the Harvey Nichols Website (April, 2023)
#20

Harvey Nichols

$$$$ · CheaperLondon, United Kingdom · est. 1831Made in Italy, USA

British luxury department store founded in 1831 in Knightsbridge, selling designer fashion, beauty and food across UK, Ireland and Middle East stores.

Why it's similar. A British luxury department store carrying designer menswear, accessories and beauty across UK, Ireland and Middle East stores plus e-commerce.

The landing page for the END Website (April, 2023)
#21

END.

$$$ · CheaperNewcastle upon Tyne, United Kingdom · est. 2005Made in Global Sourcing

END. is a UK multi-brand retailer selling luxury, streetwear and sneakers online and in stores, known for limited releases and exclusive collaborations.

Why it's similar. A UK multi-brand retailer covering luxury houses alongside streetwear and sneakers, at a mid-high tier below MR PORTER, with limited releases and exclusive collabs.

The landing page for the 24s Website (April, 2023)
#22

24S

$$$$$ · CheaperParis, France · est. 2017Made in Italy,France

24S is LVMH's Paris-based multi-brand luxury e-commerce retailer, selling designer fashion, accessories and beauty including Louis Vuitton, Dior and Celine.

Why it's similar. LVMH's Paris multi-brand site, one of the few outside retailers stocking Louis Vuitton, Dior, Celine and Fendi menswear.

The landing page for the LuisaViaRoma Website (April, 2023)
#23

LuisaViaRoma

$$$$ · CheaperFlorence, Italy · est. 1930Made in Italy, France, Portugal

Florence multibrand luxury retailer founded in 1930, now passing to an Italian investor consortium led by Paolo Corinaldesi after a court-supervised restructuring.

Why it's similar. A Florence multibrand retailer selling designer ready-to-wear, sneakers and accessories online, currently transferring to an Italian investor consortium.

The landing page fo The Webster Website (April, 2023)
#24

The Webster

$$$$$ · CheaperMiami, United States · est. 2009Made in France, Italy, Portugal

Miami-founded luxury multi-brand retailer with 13 North American boutiques, majority-owned by Frasers Group since October 2025, with founder Laure Hériard Dubreuil still CEO.

Why it's similar. A US luxury multi-brand retailer buying from over 100 houses, from Chanel and Saint Laurent to The Row, across 13 boutiques and online.

a man wearing a Haven grey fleece with a checkered button up and grey gloves
#25

Haven

$$$$ · CheaperVancouver, Canada · est. 2006Made in Japan

Canadian label and retailer making technical, GORE-TEX-driven everyday clothing, with stores in Vancouver and Toronto.

Why it's similar. A Canadian retailer and label offering technical GORE-TEX outerwear and Japanese labels, for the utilitarian end of the MR PORTER wardrobe.

An inside look of STAG Austin brand store
#28

STAG Austin

$$Austin, United States · est. 2009Made in South Congress

Austin-founded menswear general store selling contemporary and vintage clothing, home goods and grooming, with shops in Austin, Dallas and Nashville.

A man wearing a Vacheron Constantin watch and a black shirt
#29

Vacheron Constantin

$$$$$Geneva, Switzerland · est. 1755Made in Europe

Richemont-owned Geneva watch manufacture founded in 1755, known for ultra-thin calibres, hand-finishing and record-setting grand complications.

How we ranked these

Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →

Compare all 29 at a glance
#BrandSimilarityBest forPrice
1Net-a-Porter95%LuxurySimilar
2Brioni94%LuxurySimilar
3Canali92%LuxurySimilar
4Farfetch90%LuxurySimilar
5Bottega Veneta86%LuxurySimilar
6Dover Street Market85%LuxurySimilar
7Edward Green85%LuxurySimilar
8ARCH484%LuxuryCheaper
9Browns Fashion82%LuxuryCheaper
10La Perla82%LuxurySimilar
11MytheresaSimilar
12MATCHESFASHIONCheaper
13SHANG XIACheaper
14Gianvito RossiCheaper
15Lane CrawfordCheaper
16PradaCheaper
17Moda OperandiCheaper
18Leo et VioletteCheaper
19SSENSECheaper
20Harvey NicholsCheaper
21END.Cheaper
2224SCheaper
23LuisaViaRomaCheaper
24The WebsterCheaper
25HavenCheaper
26AMIRISimilar
27Christian LouboutinSimilar
28STAG AustinSimilar
29Vacheron ConstantinSimilar
Common questions

What is the closest alternative to MR PORTER?

Mytheresa is the closest like-for-like: same very-high price tier, a serious menswear buy with exclusive capsules, and — since April 2025 — the same parent company, LuxExperience. If you want a different point of view rather than a sister site, SSENSE is the better pick.

Is MATCHESFASHION still trading?

No. Frasers Group bought it in December 2023 and placed it into administration in March 2024, ending trading. Frasers still holds the brand name, but pieces only circulate second-hand now.

Who owns MR PORTER now?

Richemont sold parent YOOX NET-A-PORTER to Mytheresa on 23 April 2025. The buyer renamed itself LuxExperience B.V. (NYSE: LUXE), with Richemont keeping a 33% stake. LuxExperience is concentrating investment on NET-A-PORTER and MR PORTER while divesting THE OUTNET.

Are there cheaper places to shop the same brands?

Yes. END. and Browns both sit a tier below MR PORTER's very-high positioning, as do SSENSE and Harvey Nichols. Farfetch's marketplace model also means pricing varies by boutique, so the same item can differ between sellers.

Is NET-A-PORTER the same as MR PORTER?

They're sibling sites under LuxExperience. NET-A-PORTER, founded in London in 2000, sells women's luxury ready-to-wear, shoes, bags, jewellery and beauty; MR PORTER launched in 2011 as its menswear counterpart. Same editorial-plus-styling formula, different customer.