More premium alternatives to Tommy Hilfiger

● Updated July 2026 · 11 ranked picks
A man wearing a red Tommy Hilfiger hat, brown winter coat and jeans

Looking to step up from Tommy Hilfiger? These 11 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A man wearing a formal Polo Ralph Lauren outfit in different tones of brown
#1

Polo Ralph Lauren

88% match
Preppy / Classic$$$ · More premiumNew York, USA · est. 1967Made in Global

Polo Ralph Lauren is a luxury fashion brand that is known for its iconic polo shirts featuring the brand's signature logo of a polo player on horseback.

Why it's similar. Both brands share a strong preppy and classic American style, appealing to similar demographics.

A man sitting wearing a Brooks Brothers outfit featuring a striped long-sleeve, Khaki's and sunglasses
#2

Brooks Brothers

87% match
Preppy / Classic$$$ · More premiumNew York City, United States · est. 1818Made in Asia

Brooks Brothers is known for its minimalist and timeless designs. Their collections feature high-quality materials and versatile pieces that can be worn for any occasion.

Why it's similar. Both are rooted in classic, preppy aesthetics and offer tailored fits with high-quality materials.

A boy wearing Ralph Lauren Kids sailboat cotton sweater
#3

Ralph Lauren Kids

87% match
Preppy / Classic$$$ · More premiumNew York, United States · est. 1993Made in Asia

Ralph Lauren Kids is renowned for its timeless, preppy style that mirrors the sophistication and classic elegance of the adult Ralph Lauren collections.

Why it's similar. Shares style, silhouette, fit, and palette, with a focus on preppy classics.

A man wearing a fashionable lacoste suit with flower embroidery on it and blue sandals
#5

Lacoste

79% match
Preppy / Classic$$$ · More premiumTroyes, France · est. 1933Made in Asia

Lacoste is a French clothing brand known for its iconic crocodile logo and sportswear-inspired clothing. The brand is recognized for its classic polo shirts, tennis-inspired dresses, and comfortable yet stylish apparel.

Why it's similar. Lacoste and Tommy Hilfiger both embody a sporty, preppy essence through their relaxed silhouettes and classic designs.

A man wearing a floral Abercrombie & Fitch white shirt and light grey shorts with brown shoes
#7

Abercrombie & Fitch

76% match
Preppy / Classic$$$ · More premiumNew York City, United States · est. 1892Made in Asia

Abercrombie & Fitch is known for its casual and preppy style clothing, with a focus on quality materials and attention to detail. The brand is also recognized for its iconic logo featuring a moose.

Why it's similar. Both brands offer preppy and casual styles, appealing to a youthful demographic.

A man wearing a Gant sunset sweater, grey pants and a black bucket hat
#8

GANT

75% match
Preppy / Classic$$$ · More premiumNew Haven, USA · est. 1949Made in Asia & Europe

With its origins in American sportswear, GANT is now a global brand known for its classic, preppy clothing that includes button-down shirts, chinos, and knitwear.

Why it's similar. GANT shares similarities in its classic preppy designs and high-quality materials.

A man wearing a Hugo Boss matching brown jacket and pants
#13

HUGO

$$$ · More premiumMetzingen, Germany · est. 1924Made in Asia

Hugo Boss is a German luxury fashion house that is known for its sleek and sophisticated designs. The brand is recognized for its high-quality materials, attention to detail, and modern yet timeless aesthetic.

A man wearing a Fred Perry outfit featuring a turtle neck, navy blue jacket and white pants
#16

Fred Perry

$$$ · More premiumLondon, England · est. 1952Made in Asia

Fred Perry is a British clothing brand that is known for its iconic polo shirts featuring the brand's signature laurel wreath logo. The brand is also known for its timeless and classic designs that have been popular for decades.

A man wearing a light blue Tommy Bahama button up shirt with khaki pants
#19

Tommy Bahama

$$$ · More premiumNaples, Flordia · est. 1992Made in Asia

Tommy Bahama is known for its relaxed and laid-back style, inspired by the tropical lifestyle. The brand offers a wide range of clothing and accessories that are perfect for a beach vacation or a casual day out.

Common questions
What are the best premium alternatives to Tommy Hilfiger?

Polo Ralph Lauren, Brooks Brothers, Ralph Lauren Kids lead our ranking. Looking to step up from Tommy Hilfiger? These 11 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.