Looking to step up from Tommy Hilfiger? These 11 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
The core preppy sportswear line of Ralph Lauren Corporation, known for pony-logo mesh polo shirts, oxford button-downs and Ivy League–rooted staples.
Why it's similar. Both brands share a strong preppy and classic American style, appealing to similar demographics.
Founded in 1818, Brooks Brothers is America's oldest apparel brand, making preppy tailoring, Oxford shirts, and suiting under creative director Michael Bastian.
Why it's similar. Both are rooted in classic, preppy aesthetics and offer tailored fits with high-quality materials.
Childrenswear line of Ralph Lauren Corporation, translating the label's preppy Anglo-American staples — Polo shirts, cable knits and Polo Bear sweaters — for kids.
Why it's similar. Shares style, silhouette, fit, and palette, with a focus on preppy classics.
French sportswear house behind the crocodile-logo L.12.12 polo, blending tennis heritage with contemporary streetwear collections.
Why it's similar. Lacoste and Tommy Hilfiger both embody a sporty, preppy essence through their relaxed silhouettes and classic designs.
American retailer founded in 1892, selling casual contemporary apparel — denim, trousers and YPB activewear — and parent of Hollister and Gilly Hicks.
Why it's similar. Both brands offer preppy and casual styles, appealing to a youthful demographic.
American-founded, Stockholm-based preppy sportswear label known for oxford button-downs, rugby shirts, chinos and knitwear, owned by Swiss group Maus Frères.
Why it's similar. GANT shares similarities in its classic preppy designs and high-quality materials.
British contemporary label known for bold prints, slim tailoring and occasionwear, now owned by Authentic Brands Group and run in the UK by Frasers Group.
New York label from designer Michael Kors, selling accessible-luxury handbags and American sportswear ready-to-wear under Capri Holdings ownership.
HUGO is the HUGO BOSS Group's younger, casual label, mixing slim tailoring with logo jersey, denim and streetwear at accessible prices.
British heritage label founded in 1952, known for laurel-wreath tennis polos and long-running ties to UK mod and casual subcultures.
Seattle-based, Oxford Industries-owned resortwear label known for silk and linen camp shirts, tropical prints, and its restaurant and Marlin Bar retail formats.
Polo Ralph Lauren, Brooks Brothers, Ralph Lauren Kids lead our ranking. Looking to step up from Tommy Hilfiger? These 11 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.