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Looking to step up from Tommy Hilfiger? These 10 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
The core preppy sportswear line of Ralph Lauren Corporation, known for pony-logo mesh polo shirts, oxford button-downs and Ivy League–rooted staples.
Why it's similar. Ralph Lauren got there eighteen years earlier, in 1967, and the pony-logo mesh polo is the template Hilfiger's flag-logo version answered when he launched in 1985.
What changes. Higher price and deeper heritage/tailoring range
Founded in 1818, Brooks Brothers is America's oldest apparel brand, making preppy tailoring, Oxford shirts, and suiting under creative director Michael Bastian.
Why it's similar. Both are rooted in classic, preppy aesthetics and offer tailored fits with high-quality materials.
What changes. Far more formal, older customer, pricier
French sportswear house behind the crocodile-logo L.12.12 polo, blending tennis heritage with contemporary streetwear collections.
Why it's similar. Lacoste and Tommy Hilfiger both embody a sporty, preppy essence through their relaxed silhouettes and classic designs.
What changes. Sportier French heritage, narrower tailoring offer
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American retailer founded in 1892, selling casual contemporary apparel — denim, trousers and YPB activewear — and parent of Hollister and Gilly Hicks.
Why it's similar. Both brands offer preppy and casual styles, appealing to a youthful demographic.
What changes. Mall-casual fits, no crested blazers or nautical knits
American-founded, Stockholm-based preppy sportswear label known for oxford button-downs, rugby shirts, chinos and knitwear, owned by Swiss group Maus Frères.
Why it's similar. GANT shares similarities in its classic preppy designs and high-quality materials.
What changes. Less logo-driven, more European cut and colour
British contemporary label known for bold prints, slim tailoring and occasionwear, now owned by Authentic Brands Group and run in the UK by Frasers Group.
Why it's similar. Ted Baker started as a Glasgow shirt specialist in 1988 and still sells the slim printed shirts and occasionwear Hilfiger covers, only with louder florals.
New York label from designer Michael Kors, selling accessible-luxury handbags and American sportswear ready-to-wear under Capri Holdings ownership.
Why it's similar. Michael Kors covers Hilfiger's American sportswear territory from a 1981 New York studio, but leads with accessible-luxury handbags and watches rather than $68 flag-logo polos.
HUGO is the HUGO BOSS Group's younger, casual label, mixing slim tailoring with logo jersey, denim and streetwear at accessible prices.
Why it's similar. HUGO plays the role for HUGO BOSS that Tommy Jeans plays for Hilfiger: a younger, logo-forward line of slim tailoring, jersey and denim.
British heritage label founded in 1952, known for laurel-wreath tennis polos and long-running ties to UK mod and casual subcultures.
Why it's similar. Fred Perry's laurel-wreath tennis polo has been a subcultural uniform since 1952, claimed by British mod and casual scenes the way 1990s hip-hop claimed Hilfiger.
Seattle-based, Oxford Industries-owned resortwear label known for silk and linen camp shirts, tropical prints, and its restaurant and Marlin Bar retail formats.
Why it's similar. Sharing a first name and little else, Tommy Bahama swaps Hilfiger's prep-school flag logo for silk island-print camp shirts, linen and its own Marlin Bar restaurants.
Polo Ralph Lauren, Brooks Brothers, Lacoste lead our ranking. Looking to step up from Tommy Hilfiger? These 10 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.