disco
Looking to step up from Kotn? These 13 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Lisbon menswear label making transparently priced, Portuguese-made wardrobe staples, from heavyweight T-shirts and oxford shirts to chinos and outerwear.
Why it's similar. ISTO shares Kotn’s dedication to minimalist design and sustainable materials in its basics range.
What changes. Menswear-only, no bedding or home line
London-based menswear label founded in 2017 by Magnus Ronning, making workwear-inspired "everyday uniform" staples in muted, utilitarian tones.
Why it's similar. Ronning matches Kotn in minimalist style, relaxed silhouette, and natural, sustainable materials focus. Both cater to a mid-range market.
New York contemporary label owned by Fast Retailing, known for minimal stretch-wool tailoring, knitwear and workwear separates.
Why it's similar. Theory aligns in minimalist style and focus on sustainable materials. Shares a mid-range to higher price segment.
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Vancouver-based athletic-wear brand making Canadian-made terry sweats, Pima jersey tees and minimal, logo-light training staples.
Tokyo menswear label by Yusuke Yanagi making quiet, detail-driven basics cut in Japan from Japanese fabrics.
New York menswear label reworking American classics, founded in 2011 and owned by American Eagle Outfitters since 2015.
Tokyo brand founded in 2003 by Eiichiro Homma, blending GORE-TEX outdoor construction with restrained, everyday sportswear and soft tailoring.
London streetwear label founded in 2016 by Jehu-cal Enemokwu, known for heavyweight hoodies, tracksuits and knitwear rooted in his British-Nigerian upbringing.
San Francisco label making durable, entirely US-made basics, best known for its heavyweight full-zip hoodie.
Brooklyn sneaker brand selling minimal Italian-made leather styles direct-to-consumer; owned by Unified Commerce Group since 2024.
Kelly Slater's California surf label making relaxed men's and women's staples from organic, recycled and Fair Trade-certified materials.
New York denim-rooted contemporary label, founded 2002 and acquired in April 2024 by Guess?, Inc. and WHP Global.
British maker of plain, high-quality cotton and merino basics — T-shirts, polos and underwear — with its T-shirts still sewn at its own Long Eaton factory.
What changes. Narrower range, premium British pricing
ISTO, Ronning, Theory lead our ranking. Looking to step up from Kotn? These 13 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
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