Looking to step up from Norse Projects? These 22 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Copenhagen fashion house founded in 1986, known for the striped #101 T-shirt, sailor knits and workwear across women's, men's and kids' lines.
Why it's similar. Both brands share a strong minimalist aesthetic with contemporary design elements.
Independent Stockholm ready-to-wear label known for custom-developed fabrics, reworked wardrobe staples and its upcycled Our Legacy Work Shop line.
Why it's similar. Both embrace contemporary design with a relaxed silhouette and a neutral color palette.
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.
Why it's similar. Both brands cherish minimalism and use high-quality, premium materials.
Copenhagen contemporary label founded in 1993, known for minimalist Scandinavian knitwear, denim, tailoring and outerwear at accessible prices.
Why it's similar. Both possess minimalist designs and prioritize quality materials.
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Why it's similar. Both feature contemporary designs with a focus on unique tailoring and neutral palettes.
London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.
Why it's similar. London tailor's take on the same relaxed-but-considered wardrobe — workwear jackets, unstructured suiting and fine knits in British and Italian mill fabrics at comparable mid-high pricing.
Tokyo menswear label founded in 2013 by Shota Tamada, built on relaxed, retro-leaning "genreless, genderless, borderless" streetwear.
Why it's similar. Both brands share a minimalist style and focus on high-quality natural materials.
Independent São Paulo menswear label reworking 1990s surf and skate references into lightweight, tropical-climate clothing built for urban wear.
Why it's similar. Both brands focus on neutral palettes and sustainable materials with relaxed fits.
British designer label making relaxed shirting, tailoring and knitwear in traditional UK fabrics, independently run from London since 1970.
Why it's similar. The high-end version of the same idea: unstructured shirting, wide trousers and Shetland knitwear in traditional British cloth, with the cheaper MHL. workwear line closer to Norse Projects money.
Vince is a Los Angeles-founded, New York-based contemporary label known for cashmere knits, silk shirting and minimalist wardrobe staples.
Why it's similar. Minimalist wardrobe staples in cashmere, silk and wide-leg trousers with no visible branding; now majority-owned by P180 after a January 2025 deal.
Antwerp-based label from German-born designer Stephan Schneider, made in Belgium since 1994 using his own textiles, loose tailoring and knitwear.
Why it's similar. Antwerp label making boxy shirting, loose tailoring and textile-led knitwear in muted palettes, produced in Belgium from fabrics the designer develops himself.
A designer collaboration program from Denmark's ECCO Leather, releasing seasonal capsules of bags, shoes and accessories made in ECCO's own leathers.
Why it's similar. Danish, material-led and deliberately un-trendy — designer capsules of bags and footwear in ECCO's own leathers, sold through the same retailers as Norse Projects.
Interior was a New York womenswear label blending sportswear, tailoring and eveningwear; it ceased operations in August 2024.
Why it's similar. Restrained New York womenswear with an emphasis on fit and fabrication; the label closed in August 2024, so pieces now circulate on resale.
London fashion house founded in 1966, known for luxury essentials: cashmere knitwear, silk shirting, tailored trousers and minimal outerwear.
Why it's similar. London house doing luxury essentials — cashmere knitwear, silk shirting, tailored trousers and minimal outerwear — for shoppers ready to trade up from Norse Projects.
Daiki Suzuki's New York label, founded 1999 under Nepenthes, reworking American workwear and military patterns with off-kilter construction and mixed fabrics.
Why it's similar. Shares Norse Projects' workwear and military source material but pushes it further, with off-kilter construction, mixed fabrics and loose layered proportions.
Tokyo technical outdoor label founded in 2011 by ex-Issey Miyake designers Keita Ikeuchi and Mihoko Mori, owned by TSI Holdings.
Why it's similar. The technical counterpart to Norse Projects' GORE-TEX line: Tokyo-made hiking shells, fleece and insulation cut with minimal, city-wearable silhouettes.
Swedish menswear label and multi-brand retailer from Malmö, pairing its in-house collection with curated designer and sportswear buys.
Why it's similar. Swedish menswear label and retailer with the same Scandinavian sportswear-meets-designer instinct, offering tailoring-influenced outerwear, knitwear and sneakers in-house.
Beams Plus is the Tokyo-based heritage menswear line of retailer Beams, reworking classic American Ivy, workwear and military styles in Japan.
Why it's similar. Japanese heritage line reinterpreting Ivy, workwear and outdoor clothing in Japanese fabrics — archive-driven rather than trend-led, like Norse Projects' shirting and caps.
Independent Tokyo label by Ryota Iwai, building relaxed menswear and womenswear around custom-developed Japanese textiles and muted colour.
Why it's similar. Fabric-obsessed Tokyo label building soft tailoring, coats and knitwear in muted, slightly off colours from custom Japanese textiles; a clear step up in price.
Munich menswear label founded in 2009, known for relaxed tailoring, overshirts and fine knitwear built around travel-inspired seasonal collections.
Why it's similar. Munich label with the same balance of relaxed tailoring, overshirts and fine knitwear made in Europe, plus a year-round Permanents line of core pieces.
Copenhagen contemporary label mixing streetwear, sportswear and Scandinavian minimalism, known for graphic basics and frequent collaborations.
Why it's similar. Fellow Copenhagen label mixing streetwear, sportswear and Scandinavian minimalism, with graphic basics, workwear outerwear and the cheaper Double A line.
Paris label founded by Pierre Mahéo in 2012, making understated soft tailoring and workwear-inflected wardrobe staples in European fabrics.
Why it's similar. Paris label doing 'beautiful normality' — unstructured blazers, Japanese-selvedge shirting and pleated trousers in European fabrics at similar mid-high prices.
Mads Norgaard, Our Legacy, A.P.C. lead our ranking. Looking to step up from Norse Projects? These 22 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.