disco
Looking to step up from Norse Projects? These 21 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Copenhagen fashion house founded in 1986, known for the striped #101 T-shirt, sailor knits and workwear across women's, men's and kids' lines.
Why it's similar. Both brands share a strong minimalist aesthetic with contemporary design elements.
What changes. More classic and less technical, lower price
Independent Stockholm ready-to-wear label known for custom-developed fabrics, reworked wardrobe staples and its upcycled Our Legacy Work Shop line.
Why it's similar. Both embrace contemporary design with a relaxed silhouette and a neutral color palette.
What changes. Higher price, more fashion-forward proportions
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.
Why it's similar. Both brands cherish minimalism and use high-quality, premium materials.
What changes. More Parisian and formal, no technical outerwear
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
Copenhagen contemporary label founded in 1993, known for minimalist Scandinavian knitwear, denim, tailoring and outerwear at accessible prices.
Why it's similar. Both possess minimalist designs and prioritize quality materials.
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Why it's similar. Both feature contemporary designs with a focus on unique tailoring and neutral palettes.
London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.
Why it's similar. Oliver Spencer cuts relaxed suiting, workwear jackets and knitwear from British and Italian fabrics in London, reaching Norse Projects' easy silhouettes through tailoring rather than streetwear.
Tokyo menswear label founded in 2013 by Shota Tamada, built on relaxed, retro-leaning "genreless, genderless, borderless" streetwear.
Why it's similar. Both brands share a minimalist style and focus on high-quality natural materials.
Independent São Paulo menswear label reworking 1990s surf and skate references into lightweight, tropical-climate clothing built for urban wear.
Why it's similar. Both brands focus on neutral palettes and sustainable materials with relaxed fits.
British designer label making relaxed shirting, tailoring and knitwear in traditional UK fabrics, independently run from London since 1970.
Vince is a Los Angeles-founded, New York-based contemporary label known for cashmere knits, silk shirting and minimalist wardrobe staples.
Antwerp-based label from German-born designer Stephan Schneider, made in Belgium since 1994 using his own textiles, loose tailoring and knitwear.
A designer collaboration program from Denmark's ECCO Leather, releasing seasonal capsules of bags, shoes and accessories made in ECCO's own leathers.
London fashion house founded in 1966, known for luxury essentials: cashmere knitwear, silk shirting, tailored trousers and minimal outerwear.
Daiki Suzuki's New York label, founded 1999 under Nepenthes, reworking American workwear and military patterns with off-kilter construction and mixed fabrics.
Tokyo technical outdoor label founded in 2011 by ex-Issey Miyake designers Keita Ikeuchi and Mihoko Mori, owned by TSI Holdings.
Swedish menswear label and multi-brand retailer from Malmö, pairing its in-house collection with curated designer and sportswear buys.
Beams Plus is the Tokyo-based heritage menswear line of retailer Beams, reworking classic American Ivy, workwear and military styles in Japan.
Independent Tokyo label by Ryota Iwai, building relaxed menswear and womenswear around custom-developed Japanese textiles and muted colour.
Munich menswear label founded in 2009, known for relaxed tailoring, overshirts and fine knitwear built around travel-inspired seasonal collections.
Copenhagen contemporary label mixing streetwear, sportswear and Scandinavian minimalism, known for graphic basics and frequent collaborations.
Paris label founded by Pierre Mahéo in 2012, making understated soft tailoring and workwear-inflected wardrobe staples in European fabrics.
Mads Norgaard, Our Legacy, A.P.C. lead our ranking. Looking to step up from Norse Projects? These 21 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.