Cheaper alternatives to Evisu

14 ranked picks

Updated ·

A man wearing a Evisu denim jacket with floral print over it

Want the Evisu look for less? These 14 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.

A man wearing Naked & Famous blue jeans and cream button up
#3

Naked & Famous

Heritage$$ · CheaperMontreal, Canada · est. 2008

Montreal raw denim label known for Japanese selvedge fabrics and experimental weaves, from 32oz heavyweight jeans to scratch-and-sniff denim.

Why it's similar. This brand has a strong focus on high-quality denim and dark palette akin to Evisu. The detailed craftsmanship and premium segment add to their similarity.

What changes. Purist raw denim, plain pockets, lower price

On saleUp to 70% off at Blue Paradise Limited, REVOLVR Menswear and 1 more.See sales →
A man wearing G-Star RAW denim outfit with jacket and pants
#6

G-Star RAW

Contemporary$$ · CheaperAmsterdam, Netherlands · est. 1989Made in China, Bangladesh +2 more

Dutch denim label founded in Amsterdam in 1989, known for raw untreated denim and 3D military-influenced construction; owned by WHP Global since 2023.

Why it's similar. Both brands emphasize denim, with similar relaxed fits and dark palettes. G-Star's innovation in sustainable denim aligns with Evisu's quality focus.

A man wearing a blue blue japan overcoat with a blue hoodie and blue sweatpants
#7

Blue Blue Japan

Natural indigo$$$ · CheaperTokyo, Japan · est. 1996

Tokyo label from Seilin & Co., making Japanese-made clothing dyed with natural plant indigo using shibori, katazome and boro techniques.

Why it's similar. Tokyo's Okura store launched Blue Blue Japan as its house label in 1996, built on fermented plant-indigo vats, shibori and katazome adjacent to Evisu's hand-painted seagull.

On saleUp to 40% off at DeeCee style.See sales →

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A man wearing a True Religion jean jacket and matching pants with flowers embroidered on it
#8

True Religion

Heritage$$ · CheaperVernon, United States · est. 2002Made in USA, Mexico +1 more

American denim label known for its horseshoe logo and thick contrast stitching, rebuilt after two bankruptcies around hip-hop-led marketing.

Why it's similar. True Religion emphasizes high-quality denim construction, much like Evisu.

What changes. American mall-tier, no Japanese selvedge or hand-painting

A man wearing a blue No Control Air and black pants
#9

No Control Air

Streetwear$$ · CheaperOsaka, Japan · est. 2002

Osaka label by architecture-trained designer Itaru Yonenaga, making roomy, unisex city clothing from matte technical polyester and double-cloth fabrics.

Why it's similar. Similar streetwear style and relaxed, boxy silhouettes. The emphasis on edgy design aligns with some aspects of Evisu.

A man wearing a Cav Empt matching denim jacket and pants
#10

Cav Empt

Streetwear$$$ · CheaperTokyo, Japan · est. 2011

Tokyo streetwear label known for graphic-heavy overdyed tees, print shirts and technical outerwear built on abstract digital and sci-fi imagery.

Why it's similar. Strong streetwear influence with a focus on unique graphics and materials. Both brands appeal to fashion-forward youth.

On saleUp to 64% off at HAVEN and DeeCee style.See sales →
Common questions
What are the best cheaper alternatives to Evisu?

Naked & Famous, G-Star RAW, Blue Blue Japan lead our ranking. Want the Evisu look for less? These 14 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.

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