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Want the Evisu look for less? These 14 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
Montreal raw denim label known for Japanese selvedge fabrics and experimental weaves, from 32oz heavyweight jeans to scratch-and-sniff denim.
Why it's similar. This brand has a strong focus on high-quality denim and dark palette akin to Evisu. The detailed craftsmanship and premium segment add to their similarity.
What changes. Purist raw denim, plain pockets, lower price
Dutch denim label founded in Amsterdam in 1989, known for raw untreated denim and 3D military-influenced construction; owned by WHP Global since 2023.
Why it's similar. Both brands emphasize denim, with similar relaxed fits and dark palettes. G-Star's innovation in sustainable denim aligns with Evisu's quality focus.
Tokyo label from Seilin & Co., making Japanese-made clothing dyed with natural plant indigo using shibori, katazome and boro techniques.
Why it's similar. Tokyo's Okura store launched Blue Blue Japan as its house label in 1996, built on fermented plant-indigo vats, shibori and katazome adjacent to Evisu's hand-painted seagull.
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American denim label known for its horseshoe logo and thick contrast stitching, rebuilt after two bankruptcies around hip-hop-led marketing.
Why it's similar. True Religion emphasizes high-quality denim construction, much like Evisu.
What changes. American mall-tier, no Japanese selvedge or hand-painting
Osaka label by architecture-trained designer Itaru Yonenaga, making roomy, unisex city clothing from matte technical polyester and double-cloth fabrics.
Why it's similar. Similar streetwear style and relaxed, boxy silhouettes. The emphasis on edgy design aligns with some aspects of Evisu.
Tokyo streetwear label known for graphic-heavy overdyed tees, print shirts and technical outerwear built on abstract digital and sci-fi imagery.
Why it's similar. Strong streetwear influence with a focus on unique graphics and materials. Both brands appeal to fashion-forward youth.
Tokyo military- and workwear-rooted label founded in 1996 by Tetsu Nishiyama, known for jungle jackets, MILT cargo trousers and muted utilitarian staples.
Los Angeles premium denim house founded in 2003, making fit-driven jeans and casual apparel through its own vertically integrated LA facilities.
American label founded in 2015 by Cynthia Lu, known for four-eyed smiley faces, puff-print lettering and limited surprise drops.
American streetwear label founded in 2003 by Pharrell Williams and Nigo, known for space-themed graphics, arrow logos and its ICECREAM sister line.
Rei Kawakubo's Tokyo label, founded 1969, known for avant-garde pattern-cutting, a family of sub-labels and the heart-logo Play diffusion line.
American denim company founded in 1853, known for the 501 jean and Trucker jacket and still headquartered in San Francisco.
Swedish denim label from Gothenburg making organic-cotton five-pocket jeans, backed by free lifetime repairs and a resale program.
Japanese denim house founded in Tokyo in 1947, known for heavyweight rainbow-selvedge jeans, early wash innovations and the 503 fit.
Naked & Famous, G-Star RAW, Blue Blue Japan lead our ranking. Want the Evisu look for less? These 14 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.