disco
Looking to step up from Percival? These 14 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Independent London label founded in 2001 by Cathal McAteer, making detail-driven, muted menswear and womenswear in relaxed, comfort-first cuts.
Why it's similar. Folk Clothing shares a contemporary style and focuses on craftsmanship similar to Percival.
What changes. Softer colours, more subtle detailing
Copenhagen menswear label by Sigurd Bank, reworking classic tailoring in relaxed silhouettes using deadstock and recycled European fabrics.
Why it's similar. Mfpen aligns closely with Percival through shared contemporary style, neutral palettes, and a focus on premium natural fibers, sustainable materials, and mid-range pricing.
New York menswear label reworking American classics, founded in 2011 and owned by American Eagle Outfitters since 2015.
Why it's similar. Todd Snyder's contemporary aesthetic and focus on quality materials align closely with Percival's ethos.
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
London menswear label founded in 2017 by British-Jamaican designer Bianca Saunders, known for twisted, body-tracing cutting and draped tailoring.
Why it's similar. Bianca Saunders shares cultural positioning, materials, and silhouettes with Percival. Both brands also operate out of London.
British menswear label making unbranded, workwear- and military-derived staples in classic cuts, from utility jackets and smocks to sweatshirts and plain tees.
Why it's similar. Albam and Percival both emphasize contemporary designs with an understated elegance.
What changes. Plain utility focus, minimal print or graphics
London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.
Why it's similar. Self-taught tailor Oliver Spencer works the same London menswear seam, though his brushed-cotton shirts and unstructured suiting stay sober where Percival reaches for bold prints.
What changes. More formal and pricier, subtler pattern use
Antwerp knitwear label from the Morrison family, making colourful Shetland, mohair and lambswool sweaters, hats and scarves in Scotland, Ireland and Belgium.
London-based label from content creator Daniel Simmons, making small-run menswear and leather accessories with a restrained, material-focused aesthetic.
Independent New York label making updated American workwear and prep staples, led by CEO Mickey Drexler and designer Somsack Sikhounmuong.
London label founded in 1995, making understated unisex clothing drawn from workwear, military uniforms and British music subculture.
Copenhagen menswear label making relaxed, minimalist modern-casual staples in linen, organic cotton and wool since 2007.
London menswear house from 1977, known for hand-cut silk ties, shirting and soft tailoring under a relaxed-elegance ethos.
Paris label founded in 1979, reworking 1950s–60s American sportswear and shirting with relaxed French tailoring and quality fabrics.
Paris label founded by Pierre Mahéo in 2012, making understated soft tailoring and workwear-inflected wardrobe staples in European fabrics.
Folk Clothing, mfpen, Todd Snyder lead our ranking. Looking to step up from Percival? These 14 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.