Greg Lauren embodies a striking blend of avant-garde aesthetics and utilitarian functionality, characterized by luxurious fabrics, deconstructed silhouettes, and an effortless fit that challenges conventional menswear. His designs often dance between rugged and refined, perfect for those who wish to make a bold statement while navigating various settings, from creative workspaces to sophisticated soirées. With an emphasis on craftsmanship and innovative layering techniques, each piece invites the wearer to explore their individuality through texture and form.

In the realm of high fashion, brands like Rick Owens and Yohji Yamamoto echo this spirit of exploration and rebellion through their own unique narratives. Boris Bidjan Saberi and Ann Demeulemeester also share an affinity for avant-garde designs and luxurious materials, appealing to a like-minded audience that values both artistry and function. We invite you to delve into our curated list, showcasing brands that resonate with the essence of Greg Lauren, each bringing their own distinct flair to the table.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Maison Margiela
Match (%)
Style
$$$
Why Similar?
132 5. ISSEY MIYAKE
Match (%)
Style
$$$$
Why Similar?
gmbh
Match (%)
Style
$$$$
Why Similar?
Yohji Yamamoto
Match (%)
Style
$$$
Why Similar?
ATLEIN
Match (%)
Style
$$$$
Why Similar?
Boris Bidjan Saberi
Match (%)
Style
$$-$$$
Why Similar?
Pseushi
Match (%)
Style
$$-$$$
Why Similar?
Toogood
Match (%)
Style
$$$
Why Similar?
Damir Doma
Match (%)
Style
$$$
Why Similar?
Julius
Match (%)
Style
$$$
Why Similar?
Price
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A women wearing a Maison Margiela black peached trench coat

Maison Margiela

Size Guide
$$$
High
$$$ (High)
High-Fashion
Origin
Paris, France
Made in
Italy
Founded
1988

Maison Margiela is a high-end French fashion house known for its avant-garde and experimental designs. They've gained a reputation for pushing the boundaries of traditional fashion design and has gained a cult following among fashion enthusiasts and critics alike.

132 5. ISSEY MIYAKE

Size Guide
$$$$
High
$$$$ (Very High)
Avant-garde
Innovative
Origin
Tokyo, Japan
Made in
Japan
Founded
2010
132 5. ISSEY MIYAKE is renowned for its innovative approach to fashion, combining advanced technology with sustainable practices to create garments that transform from two-dimensional shapes into three-dimensional forms. The brand emphasizes versatility, elegance, and environmental consciousness, reflecting Issey Miyake's legacy of forward-thinking design.
$$$$
Very High
$$$$ (Very High)
No items found.
Origin
Berlin, Germany
Made in
Germany
Founded
1892
GmbH is a Berlin-based fashion label that is known for its avant-garde designs and unconventional silhouettes. The brand is celebrated for its use of sustainable materials and its commitment to ethical production practices.
A women wearing a Yohji Yamamoto black dian 2 r-mohair turtleneck

Yohji Yamamoto

Size Guide
$$$
High
$$$ (High)
Avant-garde
Origin
Tokyo, Japan
Made in
Japan
Founded
1972

Yohji Yamamoto is a Japanese fashion designer known for his avant-garde, oversized designs and monochromatic color palettes. Expect an edgy style that blends Japanese minimalism and a European sophistication.

$$$$
Med-High
$$$$ (Very High)
Avant-garde
Sophisticated
Origin
Paris, France
Made in
France
Founded
2016
ATLEIN is known for its sophisticated, eco-conscious approach to womenswear, emphasizing fluid draping and innovative fabric techniques. Founded by designer Antonin Tron, the brand seamlessly blends elegance with a commitment to sustainability.

Boris Bidjan Saberi

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Avant-garde
Edgy
Origin
Barcelona, Spain
Made in
Europe
Founded
2006
Boris Bidjan Saberi is a high-end fashion brand that is known for its avant-garde and edgy designs. The brand is recognized for its use of innovative materials, intricate detailing, and dark color palettes, which create a unique and distinct aesthetic.

Pseushi

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Avant-garde
Origin
Sydney, Australia
Made in
Asia
Founded
2021
Pseushi is a clothing brand that is known for its unique and contemporary designs that are inspired by Japanese streetwear. The brand is also recognized for its use of high-quality materials and attention to detail in its clothing pieces.

Toogood

Size Guide
$$$
High
$$$ (High)
Avant-garde
Artisanal
Origin
London, United Kingdom
Made in
United Kingdom
Founded
2013
Toogood is known for its avant-garde, sculptural designs that blend art and fashion, often featuring unisex, oversized silhouettes. The brand emphasizes craftsmanship and sustainability, using high-quality materials to create pieces that are both functional and expressive.

Damir Doma

Size Guide
$$$
High
$$$ (High)
Avant-garde
Edgy
Origin
Milan, Italy
Made in
Italy
Founded
2006

Damir Doma is a Croatian fashion designer known for his minimalist, modernist aesthetic and use of high-quality, natural fabrics. The design often features a monochromatic color palette and a strong emphasis on draping and layering.

$$$
High
$$$ (High)
High-Fashion
Origin
Tokyo, Japan
Made in
Japan
Founded
2001

Julius is a Japanese fashion brand known for its edgy, avant-garde menswear and accessories. It is beloved for  its unique and rebellious aesthetic.

$$$$
Med-High
$$$$ (Very High)
Avant-garde
Conceptual
Origin
Los Angeles, United States
Made in
China, India, Bangladesh, Vietnam
Founded
1952
Wed is known for its minimalist and sustainable approach to fashion, offering versatile pieces that emphasize clean lines and timeless design. The brand prioritizes eco-friendly materials and ethical production practices, appealing to conscious consumers seeking both style and sustainability.
A women wearing a Ann Demeulemeester white dete shirt

Ann Demeulemeester

Size Guide
$$$
High
$$$ (High)
Avant-garde
Origin
Antwerp, Belgium
Made in
Belgium
Founded
1985

Ann Demeulemeester is a Belgian fashion brand known for their dark, edgy aesthetic and avant-garde designs. The brand is often characterized by a dark, moody aesthetic and a focus on unconventional, edgy silhouettes.

Haus Dahlia

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Artistic
Avant-garde
Origin
Berlin, Germany
Made in
Europe
Founded
2020
Haus Dahlia is renowned for its luxurious, avant-garde designs that seamlessly blend modern aesthetics with timeless elegance. The brand's commitment to sustainability and ethical production further sets it apart in the high-fashion landscape.
A women wearing a Acne Studios blue delara midi dress

Acne Studios

Size Guide
$$$
High
$$$ (High)
Contemporary
Minimalist
Origin
Stockholm, Sweden
Made in
Italy
Founded
1996

Acne Studios provides a range of styles beyond contemporary basics with an eclectic use of materials and custom-developed fabrics.

$$$
High
$$$ (High)
Luxury
Origin
Los Angeles, USA
Made in
United States
Founded
2013

AMIRI is a luxury fashion brand known for its high-quality, rock-inspired clothing, often featuring intricate embroidery and distressed detailing.

$$-$$$
Med-High
$$-$$$ (Med-High)
Avant-garde
Artistic
Origin
New York, United States
Made in
China
Founded
2021
Rui is renowned for its innovative designs that blend delicate, sheer fabrics with intricate embellishments, creating a distinctive look that exudes both sensuality and sophistication. The brand often incorporates unexpected cutouts and asymmetrical silhouettes, making each piece a unique statement of modern femininity.
A women wearing a Comme des Garçons black pleated faux-leather midi dress

Comme des Garçons

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Avant-garde
Contemporary
Origin
Tokyo, Japan
Made in
Japan
Founded
1969
Comme des Garçons is a Japanese fashion label founded by designer Rei Kawakubo in 1969. The brand is known for its avant-garde designs, unconventional silhouettes, and use of unexpected materials.
A women wearing a Rick Owens black porterville metro coat

Rick Owens

Size Guide
$$$$
Very High
$$$$ (Very High)
High-Fashion
Origin
Los Angeles, USA
Made in
Italy
Founded
1994

Rick Owens is known for his avant-garde, edgy style. His designs often feature unconventional cuts and draping, and he is known for incorporating unusual materials and textures into his collections. Owens is particularly known for his dark, gothic aesthetic, and his clothing often has a dramatic and sculptural quality to it. Discover more brands like Rick Owens here.

22 Brands like Greg Lauren

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{"pillar":"Greg Lauren","rows":[{"name":"Maison Margiela","score":88,"style":"Avant-garde","price":"High","whySimilar":"Both brands share a deconstructed aesthetic and a focus on innovative design principles."},{"name":"132 5. ISSEY MIYAKE","score":86,"style":"Avant-garde","price":"Very High","whySimilar":"Very similar avant-garde style, relaxed fit, and emphasis on sustainability and innovation."},{"name":"gmbh","score":85,"style":"Avant-garde","price":"Very High","whySimilar":"Shared avant-garde style and emphasis on sustainable materials with deconstructed, relaxed fit."},{"name":"Yohji Yamamoto","score":83,"style":"Avant-garde","price":"High","whySimilar":"Both embrace relaxed silhouettes and incorporate premium materials in their collections."},{"name":"ATLEIN","score":82,"style":"Avant-garde","price":"Very High","whySimilar":"Shares avant-garde style and sustainable materials with high-end market positioning."},{"name":"Boris Bidjan Saberi","score":80,"style":"Avant-garde","price":"Med-High","whySimilar":"Both brands offer avant-garde silhouettes and a focus on layered designs."},{"name":"Pseushi","score":78,"style":"Avant-garde","price":"Med-High","whySimilar":"Avant-garde style and relaxed fit with emphasis on premium materials."},{"name":"Toogood","score":78,"style":"Avant-garde","price":"High","whySimilar":"Avant-garde, relaxed-fit design with sustainable materials."},{"name":"Damir Doma","score":77,"style":"Avant-garde","price":"High","whySimilar":"Both brands emphasize relaxed fits and a deconstructed aesthetic in their designs."},{"name":"Julius","score":76,"style":"Avant-garde","price":"High","whySimilar":"Both showcase relaxed silhouettes and a deconstructed style, blending comfort with creativity."}]}

Frequently Asked Questions

What brand is most similar to Greg Lauren?

Maison Margiela is the most similar brand with an 88% match. It shares a deconstructed aesthetic and innovative design, making it a standout alternative.

Cheaper alternatives to Greg Lauren

If you're looking for more affordable options, consider Boris Bidjan Saberi and Pseushi, which are priced in the $$-$$$ range.

Is Maison Margiela better than Greg Lauren?

Maison Margiela offers more experimental designs compared to Greg Lauren’s vintage-inspired pieces. Both have high-quality craftsmanship but differ in artistic direction.

What is Greg Lauren known for?

Greg Lauren is renowned for its avant-garde, deconstructed garments that uniquely combine vintage fabrics with luxury aesthetic, resulting in statement-making clothing.

Luxury alternatives to Greg Lauren

For luxury alternatives, Maison Margiela, Yohji Yamamoto, and Ann Demeulemeester all offer distinct takes within the Luxury price segment.

We hope this roundup of brands like Greg Lauren helped you find your next favorite label. Have a suggestion we should add? Let us know — we’re always updating these lists to keep them fresh and useful.

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