Brands Like Greg Lauren

Updated August 2026 · Ranked by brand similarity
A man wearing a Greg Lauren black/white shirt

If you're captivated by the luxurious deconstructed aesthetic of Greg Lauren, you’ll likely appreciate brands like Maison Margiela, Yohji Yamamoto, and Boris Bidjan Saberi. These designers offer a blend of avant-garde silhouettes and premium materials similar to Greg Lauren’s unique style. Both innovative and timely, these brands reflect a shared commitment to artistic craftsmanship and high-end fashion. Discover these and other brands like Greg Lauren that redefine luxury through layered designs, sustainable practices, and distinctive palettes.

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A man on a fashion runway wearing a Maison Margiela denim jacket and matching pants along with a white high-heel boots
#1

Maison Margiela

88% match
Avant-garde$$$$$ · CheaperParis, France · est. 1988Made in Italy

Paris luxury house founded in 1988, known for deconstruction, blank numeric labels and Tabi split-toe boots; now led by Glenn Martens.

Why it's similar. Both brands share a deconstructed aesthetic and a focus on innovative design principles.

A woman wearing 132 5. ISSEY MIYAKE gray & off-white convex midi dress
#2

132 5. ISSEY MIYAKE

86% match
Avant-garde$$$$$ · Similar priceTokyo, Japan · est. 2010

Issey Miyake's Reality Lab line, making origami-folded garments from recycled polyester that flatten into geometric shapes and open into three-dimensional forms.

Why it's similar. Very similar avant-garde style, relaxed fit, and emphasis on sustainability and innovation.

A man wearing a futuristic gmbh outfit featuring a puffy jacket and beige technical pnts
#3

gmbh

85% match
Avant-garde$$$$ · Similar priceBerlin, Germany · est. 2016

Berlin label founded in 2016 by Serhat Isik and Benjamin Huseby, merging club culture, migrant identity and sharp tailoring.

Why it's similar. Shared avant-garde style and emphasis on sustainable materials with deconstructed, relaxed fit.

A man with long slicked back hair wearing a Yohji Yamamoto black trenchcoat with white brush strokes across it and black boot
#4

Yohji Yamamoto

83% match
Avant-garde$$$$$ · CheaperTokyo, Japan · est. 1972

Tokyo avant-garde house founded in 1972, known for black oversized tailoring and asymmetric draping, plus the long-running Y-3 line with Adidas.

Why it's similar. Both embrace relaxed silhouettes and incorporate premium materials in their collections.

A woman wearing ATLEIN brown ruched midi dress
#5

ATLEIN

82% match
Avant-garde$$$$$ · Similar priceParis, France · est. 2016

Paris label founded in 2016 by Antonin Tron, known for draped jersey dresses and body-conscious womenswear with a sustainability focus.

Why it's similar. Shares avant-garde style and sustainable materials with high-end market positioning.

A man wearing a Boris Bidjan Saberi light red button up, shorts and bright red boots
#6

Boris Bidjan Saberi

80% match
Avant-garde$$$$$ · CheaperBarcelona, Spain · est. 2006Made in Europe

Barcelona avant-garde menswear label known for hand-treated leathers and dark layered tailoring; ceased operations in July 2025.

Why it's similar. Both brands offer avant-garde silhouettes and a focus on layered designs.

A man wearing black blacksmith t-shirt
#7

Pseushi

78% match
Avant-garde$$$ · CheaperSydney, Australia · est. 2021Made in Asia

Sydney all-genders label by Wesley Chiang making slow-made hoodies, crews and tees in high-end fabrics with bold graphic detailing.

Why it's similar. Avant-garde style and relaxed fit with emphasis on premium materials.

A woman wearing Toogood black 'the scuba diver' midi dress
#8

Toogood

78% match
Avant-garde$$$$ · CheaperLondon, United Kingdom · est. 2013

London label by sisters Faye and Erica Toogood, making unisex, size-inclusive clothing built on sculptural volumes and British workwear archetypes.

Why it's similar. Avant-garde, relaxed-fit design with sustainable materials.

A man with long hair wearing a Damir Doma beige floral button up with biege pants and a white longsleeve
#9

Damir Doma

77% match
Avant-garde$$$$ · CheaperMilan, Italy · est. 2006

Milan-based avant-garde label from Croatian designer Damir Doma, known for draped, sculptural garments in muted natural fabrics.

Why it's similar. Both brands emphasize relaxed fits and a deconstructed aesthetic in their designs.

A man wearing a Julius outfit feating a black trenchcoat, black pants and boots along with a white shirt
#10

Julius

76% match
Avant-garde$$$$ · CheaperTokyo, Japan · est. 2001

Tokyo avant-garde label founded in 2001 by Tatsuro Horikawa, known for near-monochrome black, layered drape and asymmetric menswear.

Why it's similar. Both showcase relaxed silhouettes and a deconstructed style, blending comfort with creativity.

A woman wearing Wed ssense exclusive off-white tie midi dress
#11

Wed

$$$$$ · Similar priceLos Angeles, United States · est. 1952Made in China, India, Bangladesh, Vietnam

London bridal label by designers Amy Trinh and Evan Phillips, making fashion-led wedding dresses and separates for the modern bride.

A woman wearing Haus Dahlia florence chemise dress
#13

Haus Dahlia

$$$ · CheaperLondon, United Kingdom · est. 2020Made in Europe

Independent UK label making handmade, size-inclusive corsets and dresses to order in organic cotton and linen.

A woman wearing Rui ssense exclusive green one-piece swimsuit
#16

Rui

$$$ · CheaperNew York, United States · est. 2019Made in China

Namesake label of designer Rui Zhou, known for machine-knit bodysuits and sheer separates with cut-outs and pearl-strung straps that frame the body.

A woman wearing Tigra Tigra raw silk 'vampire in goa' net dress, maroon with jewel blue net
#19

Tigra Tigra

$$$$Los Angeles, United States · est. 2016Made in India

Los Angeles label founded in 2016 by Bailey Hunter, making hand-woven, hand-dyed and hand-embroidered clothing with artisan-owned workshops in Gujarat, India.

A man wearing Harago burgundy embroidered shirt
#20

Harago

$$$$Jaipur, India · est. 2019

Jaipur menswear label using hand embroidery, block printing and handloom textiles from Indian artisans in relaxed contemporary shirting and separates.

How we ranked these

Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →

Compare all 20 at a glance
#BrandSimilarityBest forPrice
1Maison Margiela88%Avant-gardeCheaper
2132 5. ISSEY MIYAKE86%Avant-gardeSimilar
3gmbh85%Avant-gardeSimilar
4Yohji Yamamoto83%Avant-gardeCheaper
5ATLEIN82%Avant-gardeSimilar
6Boris Bidjan Saberi80%Avant-gardeCheaper
7Pseushi78%Avant-gardeCheaper
8Toogood78%Avant-gardeCheaper
9Damir Doma77%Avant-gardeCheaper
10Julius76%Avant-gardeCheaper
11WedSimilar
12Ann DemeulemeesterCheaper
13Haus DahliaCheaper
14Acne StudiosCheaper
15AMIRICheaper
16RuiCheaper
17Comme des GarçonsCheaper
18Rick OwensSimilar
19Tigra TigraSimilar
20HaragoSimilar
Common questions

Frequently Asked Questions

What brand is most similar to Greg Lauren?

Maison Margiela is the most similar brand with an 88% match. It shares a deconstructed aesthetic and innovative design, making it a standout alternative.

Cheaper alternatives to Greg Lauren

If you're looking for more affordable options, consider Boris Bidjan Saberi and Pseushi, which are priced in the $$-$$$ range.

Is Maison Margiela better than Greg Lauren?

Maison Margiela offers more experimental designs compared to Greg Lauren’s vintage-inspired pieces. Both have high-quality craftsmanship but differ in artistic direction.

What is Greg Lauren known for?

Greg Lauren is renowned for its avant-garde, deconstructed garments that uniquely combine vintage fabrics with luxury aesthetic, resulting in statement-making clothing.

Luxury alternatives to Greg Lauren

For luxury alternatives, Maison Margiela, Yohji Yamamoto, and Ann Demeulemeester all offer distinct takes within the Luxury price segment.