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Want the Auralee look for less? These 12 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
British designer label making relaxed shirting, tailoring and knitwear in traditional UK fabrics, run from London since 1970 and majority-owned since 1990 by Japan's Anglobal, part of TSI Holdings.
Why it's similar. Both brands offer relaxed yet tailored silhouettes using premium natural fibers in neutral palettes.
What changes. British heritage codes, more traditional and older-skewing
Munich menswear label founded in 2009, known for relaxed tailoring, overshirts and fine knitwear built around travel-inspired seasonal collections.
Why it's similar. Munich's A Kind of Guise builds each season around a travel narrative, cutting camp-collar shirts, relaxed tailoring and fine cotton and wool knitwear largely in Europe.
What changes. Travel/craft references, more casual and cheaper
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.
Why it's similar. A.P.C. shares a contemporary style and a focus on relaxed, tailored silhouettes with Auralee.
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Venice-based Italian label applying sartorial fabrics to relaxed, workwear-inflected tailoring for men and women.
Why it's similar. Strong similarities in silhouette, palette, and materials. Price and cultural positioning are very close to Auralee.
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Why it's similar. Acne Studios shares a contemporary style and often utilizes neutral palettes and luxurious fabrics.
London-based label from content creator Daniel Simmons, making small-run menswear and leather accessories with a restrained, material-focused aesthetic.
Why it's similar. Aligns with primary style, silhouette, and materials. Notable distinction in regional design sensibility.
Daiki Suzuki's New York label, founded 1999 under Nepenthes, reworking American workwear and military patterns with off-kilter construction and mixed fabrics.
Beams Plus is the Tokyo-based heritage menswear line of retailer Beams, reworking classic American Ivy, workwear and military styles in Japan.
French label founded in 2011 by Alexandre Mattiussi, known for relaxed Parisian tailoring, knitwear and the Ami de Coeur logo.
Malmö-based Swedish label pairing 1970s references with Scandinavian minimalism across relaxed shirting, wide trousers and textured natural fabrics.
H&M Group's London-based minimalist label, known for architectural tailoring, knitwear and its premium Atelier runway capsule.
Antwerp-founded avant-garde house, owned by Claudio Antonioli and designed by Stefano Gallici, known for black romantic-gothic tailoring and drape.
Margaret Howell, A Kind of Guise, A.P.C. lead our ranking. Want the Auralee look for less? These 12 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
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