More premium alternatives to Ben Sherman

Updated August 2026 · 17 ranked picks
A man wearing a blue Ben Sherman button up shirt and blue t-shirt underneath

Looking to step up from Ben Sherman? These 17 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A man wearing a Fred Perry outfit featuring a turtle neck, navy blue jacket and white pants
#1

Fred Perry

88% match
Heritage$$ · More premiumLondon, England · est. 1952Made in Asia

British heritage label founded in 1952, known for laurel-wreath tennis polos and long-running ties to UK mod and casual subcultures.

Why it's similar. Both brands are rooted in British heritage and offer timeless pieces that cater to a sophisticated clientele.

A man wearing a tight fitted navy blue zip up by Merc
#4

Merc

83% match
Heritage$$ · More premiumLondon, United Kingdom · est. 1967Made in Europe

British menswear label from London's Carnaby Street, making mod-rooted Harrington jackets, parkas, polos and target-motif tees since the late 1960s.

Why it's similar. Merc shares a heritage style with a focus on tailored silhouettes, emphasizing classic design and modern twists.

A man wearing a Cockpit USA military jacket and brown pants
#5

Cockpit USA

83% match
Heritage$$$$ · More premiumNew York City, United States · est. 1975Made in USA

American maker of military-spec leather and nylon flight jackets, family-run in New York since 1975 and a longtime US military supplier.

Why it's similar. Cockpit USA has a similar construction style with tailored and relaxed silhouettes and a heritage aesthetic.

A man wearing a preppy vest from Baracuta and brown slacks
#6

Baracuta

82% match
Heritage$$$ · More premiumManchester, United Kingdom · est. 1937Made in Asia

British outerwear brand known for the G9 Harrington jacket, made since 1937 and owned by Italy's WP Lavori in Corso.

Why it's similar. Like Ben Sherman, Baracuta embodies British heritage through its classic outerwear and tailored styles.

A man wearing a denim Levis jacket, white t-shirt and black pants
#7

Levi’s

80% match
Heritage$$ · More premiumSan Francisco, United States · est. 1853Made in Global

American denim company founded in 1853, known for the 501 jean and Trucker jacket and still headquartered in San Francisco.

Why it's similar. Levi’s shares a heritage style with relaxed silhouettes and a focus on classic, versatile pieces.

#9

Belstaff

77% match
Heritage · More premium

Why it's similar. Belstaff shares a tailored and relaxed silhouette, with a heritage style and a focus on wool and cotton materials.

A man wearing Incotex slim-fit polo shirt in certified linen and cotton jersey - grey/bluette
#10

Incotex

74% match
Heritage$$$$ · More premiumVenice, Italy · est. 1951

Italian trouser specialist within the Slowear group, known for made-in-Italy chinos, cotton five-pockets and tailored wool slacks.

Why it's similar. Incotex shares tailored silhouettes and a focus on high-quality fabrics, similar to Ben Sherman's modern tailoring.

A man wearing a Schott NYC suit in black
#11

Schott NYC

$$$$ · More premiumNew York City, United States · est. 1913Made in USA

American outerwear maker founded in 1913, known for the Perfecto motorcycle jacket and US-made leather, shearling and Navy-style peacoats.

A man sitting by a pool in Ted Baker swimshorts and a blue polo
#13

Ted Baker

$$ · More premiumGlasgow, United Kingdom · est. 1988Made in Various

British contemporary label known for bold prints, slim tailoring and occasionwear, now owned by Authentic Brands Group and run in the UK by Frasers Group.

A man wearing a modern country club outfit by Reiss with a baby blue sweater draped across his shoulders
#15

Reiss

$$$ · More premiumLondon, United Kingdom · est. 1971Made in Various

British contemporary label, founded 1971 in London, known for tailoring, coats and occasion dressing; majority-owned by Next plc since 2022.

A man wearing an orange Albam overshirt with dark washed jeans
#20

Albam

$$ · More premiumLondon, United Kingdom · est. 2006Made in Asia

British menswear label making unbranded, workwear- and military-derived staples in classic cuts, from utility jackets and smocks to sweatshirts and plain tees.

A man wearing a Folk Clothing layered outfit with a brown cardigan and white button up and grey pants
#22

Folk Clothing

$$$ · More premiumLondon, United Kingdom · est. 2001Made in Asia

Independent London label founded in 2001 by Cathal McAteer, making detail-driven, muted menswear and womenswear in relaxed, comfort-first cuts.

Common questions
What are the best premium alternatives to Ben Sherman?

Fred Perry, Merc, Cockpit USA lead our ranking. Looking to step up from Ben Sherman? These 17 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.