More premium alternatives to Guess

● Updated July 2026 · 12 ranked picks
A man wearing a short-sleeve Guess button up and jeans

Looking to step up from Guess? These 12 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A man wearing a trendy Urban Outfitters pink collared shirt and denim pants
#2

Urban Outfitters

88% match
Contemporary$$$ · More premiumPhiladelphia, United States · est. 1970Made in Asia

Urban Outfitters is known for its trendy and vintage-inspired clothing. They offer a wide range of clothing items, including graphic tees, denim, dresses, and accessories that cater to a young and fashion-conscious audience.

Why it's similar. Urban Outfitters has a similar style and market segment, sharing Guess's focus on denim and a colorful palette.

A man wearing a white Diesel t-shirt and jeans
#5

Diesel

78% match
Contemporary$$$ · More premiumMolvena, Italy · est. 1892Made in Italy, Asia

Diesel is a fashion brand known for its edgy and rebellious style. They are recognized for their innovative denim designs and their use of unconventional materials in their clothing.

Why it's similar. Both brands focus on denim and contemporary styles.

A man wearing a white Armani Exchange hoodie and blue shorts
#12

Armani Exchange

$$$ · More premiumMilan, Italy · est. 1991Made in Asia

Armani Exchange is known for its modern and trendy clothing designs that are inspired by street-style fashion. The brand offers a range of high-quality and affordable clothing items that cater to a young and fashion-conscious audience.

A man wearing G-Star RAW denim outfit with jacket and pants
#14

G-Star RAW

$$$ · More premiumAmsterdam, Netherlands · est. 1989Made in Asia

G-Star RAW is known for its innovative and cutting-edge approach to denim. The brand is recognized for its use of raw and untreated denim, as well as its focus on sustainability and ethical production practices.

A man wearing a Hugo Boss matching brown jacket and pants
#15

HUGO

$$$ · More premiumMetzingen, Germany · est. 1924Made in Asia

Hugo Boss is a German luxury fashion house that is known for its sleek and sophisticated designs. The brand is recognized for its high-quality materials, attention to detail, and modern yet timeless aesthetic.

A man wearing a fashionable lacoste suit with flower embroidery on it and blue sandals
#16

Lacoste

$$$ · More premiumTroyes, France · est. 1933Made in Asia

Lacoste is a French clothing brand known for its iconic crocodile logo and sportswear-inspired clothing. The brand is recognized for its classic polo shirts, tennis-inspired dresses, and comfortable yet stylish apparel.

A man wearing a formal Polo Ralph Lauren outfit in different tones of brown
#17

Polo Ralph Lauren

$$$ · More premiumNew York, USA · est. 1967Made in Global

Polo Ralph Lauren is a luxury fashion brand that is known for its iconic polo shirts featuring the brand's signature logo of a polo player on horseback.

A man wearing a Superdry Varsity Jacket in green and brown
#19

Superdry

$$$ · More premiumCheltenham, United Kingdom · est. 2003Made in Asia

Superdry is a British clothing brand that is known for its fusion of vintage Americana and Japanese-inspired graphics. Their signature style features bold graphics, bright colors, and high-quality fabrics.

Common questions
What are the best premium alternatives to Guess?

Urban Outfitters, Diesel, Armani Exchange lead our ranking. Looking to step up from Guess? These 12 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.