California streetwear blends laid-back surf culture with urban influences, creating a unique fusion of comfort and edge. Known for its casual, yet stylish vibe, it often features graphic tees, relaxed-fit jeans, and skate-inspired sneakers. This style stands out for its effortless coolness, reflecting the diverse and vibrant lifestyle of California's coastal cities.
Fear of God is an American streetwear brand known for its luxurious, high-end take on casual clothing. It quickly gained a reputation for elevated takes on classic streetwear staples.
AMIRI is a luxury fashion brand known for its high-quality, rock-inspired clothing, often featuring intricate embroidery and distressed detailing.
Rhude is known for its streetwear-inspired luxury clothing and accessories with a focus on graphics and bold prints.
Rick Owens is known for his avant-garde, edgy style. His designs often feature unconventional cuts and draping, and he is known for incorporating unusual materials and textures into his collections. Owens is particularly known for his dark, gothic aesthetic, and his clothing often has a dramatic and sculptural quality to it. Discover more brands like Rick Owens here.
Chinatown Market is a streetwear brand known for its playful and colorful graphics, often incorporating references to pop culture, basketball, and New York City.
Banks Journal is an apparel company inspired by coastal living and design. Their founders' Japanese-Australian heritage is reflected in the style they bring forth. From surf to city, from traditional to contemporary, the juxtaposition and blend are what make this brand unique.
Huf is an American skate brand known for its skateboarding and streetwear-inspired products, which feature bold graphics and a California-inspired aesthetic. The brand's footwear is especially popular among skaters, while its apparel and accessories are sought after by streetwear fans.
Stussy is an California-born clothing brand known for its streetwear and surf-inspired clothing. Stussy, with it's iconic logo, was one of the first streetwear brands and helped to establish the genre and popularize it.
Based out of LA, Brain Dead is a creative collective and clothing brand that has taken the streetwear world by storm. With their iconic brain logo and graphic-led approach, they've formed a movement that takes cues from post-punk, underground comics and skateboarding.
Illegal Civilization is a skateboard-inspired clothing brand known for their bold graphics and colors.
