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Want the Stockholm (Surfboard) Club look for less? These 16 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
Copenhagen contemporary label mixing streetwear, sportswear and Scandinavian minimalism, known for graphic basics and frequent collaborations.
Why it's similar. Wood Wood and Stockholm (Surfboard) Club both offer relaxed silhouettes and playful approaches to fashion.
What changes. Skate/sportswear roots rather than surf culture
Independent Central Coast surf label making artwork-driven boardshorts, tees and relaxed menswear rooted in an anti-competitive surf culture.
Why it's similar. Shares the surf/skate style with relaxed, cropped silhouettes and a colorful palette. Overlaps in cotton materials and has a similar cultural position despite a different price segment.
Australian surf brand from 1973, known for triple-stitched boardshorts, wetsuits and beach-print casualwear; now owned and licensed by Authentic Brands Group.
Why it's similar. Closely matches the laid-back, surf-inspired style with similar silhouettes and palettes. Shares premium cotton materials and a colorful palette.
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Japanese-Australian surf label founded in Byron Bay in 2014; it shut down in October 2023 and filed for Chapter 7 bankruptcy.
Why it's similar. Banks Journal shares a surf-inspired aesthetic and relaxed fit, appealing to those who appreciate coastal living.
California surf label founded in 1952 that pioneered the neoprene wetsuit, now making wetsuits, boardshorts, swimwear and snow outerwear.
Why it's similar. Aligns with surf/skate style and relaxed silhouettes, sharing the colorful palette and premium materials.
California surf and lifestyle brand founded by Bob Hurley, known for Phantom boardshorts, graphic tees and beachwear, now owned by Bluestar Alliance.
Why it's similar. Surf/skate style and relaxed silhouette with a colorful palette make it similar to the pillar brand. Materials overlap with cotton basics.
Family-run Hilo label making aloha shirts and dresses from original prints rooted in native Hawaiian plants, hula practice and place-based stories.
Why it's similar. The surf/skate style with relaxed, cropped silhouettes, and colorful palettes shares strong similarities in style and feel.
American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.
Why it's similar. Stüssy and Stockholm (Surfboard) Club both emphasize colorful styles with roots in surf culture.
What changes. Pure streetwear volume and logo focus, no Nordic tailoring
Independently run surf-rooted apparel and media brand founded by Craig Anderson, Dane Reynolds, Austyn Gillette and Dylan Rieder.
Why it's similar. Shares surf influences and a relaxed fit with colorful palettes, alongside premium materials.
Australian surf-and-skate label from Sydney's Northern Beaches, known for art-led graphics, printed tees, denim and boardshorts; now owned by Alquemie Group.
Why it's similar. Insight came off Sydney's Northern Beaches leaning on art, music and counterculture rather than technical surfwear, the closest Australian parallel to Stockholm's graphic-led approach.
Southern California apparel brand making fishing shirts, boardshorts, tees and headwear rooted in sport-fishing and surf culture.
Men's apparel label known for loud short-inseam shorts and swim trunks rooted in American weekend and tailgate culture; owned by Solo Brands.
General Admission, founded by Gavin Dogan and Dooma Fahrenfort in 2015, is a Los Angeles-based brand that creates simple, elegant designs for a more inspired lifestyle.
New York skate label from Alex Olson, pairing wood decks with graphic-led tees, hoodies and caps.
Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.
What changes. Restrained palette, minimal graphics or subculture references
Brooklyn menswear label mixing technical outerwear with American Northeast workwear and sportswear staples.
Wood Wood, The Critical Slide Society, Billabong lead our ranking. Want the Stockholm (Surfboard) Club look for less? These 16 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
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