{"pillar":"Comfort Colors","rows":[{"name":"Alternative Apparel","score":88,"style":"Athleisure","price":"Low-Med","whySimilar":"Both brands focus on relaxed silhouettes and a commitment to sustainable materials."},{"name":"Saxx","score":85,"style":"Athleisure","price":"Low","whySimilar":"Similarities in athleisure style, relaxed silhouette, cotton/jersey materials, palette, and price segment."},{"name":"Swoveralls","score":84,"style":"Athleisure","price":"Med-High","whySimilar":"Both are in the Athleisure segment with a focus on comfort, similar materials, and relaxed fit."},{"name":"Champion","score":83,"style":"Athleisure","price":"Low-Med","whySimilar":"Both brands provide casual and comfortable clothing with a relaxed fit and athleisure style."},{"name":"Rhythm","score":82,"style":"Surf / Skate","price":"Low","whySimilar":"Overlaps in relaxed fit, earth tones, and affordable segment prices."},{"name":"Gildan","score":81,"style":"Minimalist","price":"Low","whySimilar":"Both brands excel in producing affordable and comfortable basics using similar cotton materials."},{"name":"Yummie","score":80,"style":"Athleisure","price":"Low","whySimilar":"Alignment in athleisure style, relaxed silhouettes, and budget segment pricing."},{"name":"Hanes","score":78,"style":"Minimalist","price":"Low","whySimilar":"Like Comfort Colors, Hanes offers relaxed fit basics made from comfortable cotton fabrics."},{"name":"Sanuk","score":78,"style":"Outdoor / Technical","price":"Low-Med","whySimilar":"Shares casual style, relaxed silhouette, and earth-toned colors."},{"name":"Fruit of the Loom","score":76,"style":"Heritage","price":"Low","whySimilar":"Both brands share a focus on producing comfortable, relaxed fit basics in sustainable materials."}]}