Cheaper alternatives to LEMAIRE

H&M Group's London-based minimalist label, known for architectural tailoring, knitwear and its premium Atelier runway capsule.

Why it's similar. Both Cos and Lemaire emphasize minimalist design and a focus on sustainable materials.

Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.

Minimalist London label, originally MatchesFashion's in-house line, acquired by new luxury group Hulcan in December 2025 and slated to relaunch in 2026.

Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.

Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.

What changes. Straighter, denim-anchored fits at lower price

Defunct New York luxury ready-to-wear label known for muted, modular American sportswear and tailoring; it closed in August 2023.

Munich menswear label founded in 2009, known for relaxed tailoring, overshirts and fine knitwear built around travel-inspired seasonal collections.

New York contemporary label owned by Fast Retailing, known for minimal stretch-wool tailoring, knitwear and workwear separates.

Milanese luxury house founded in 1913, led creatively by Miuccia Prada and Raf Simons and known for nylon bags and cerebral tailoring.

British designer label making relaxed shirting, tailoring and knitwear in traditional UK fabrics, independently run from London since 1970.

What changes. More traditional and country-leaning, less modular

Franco-Japanese Paris label pairing fox-logo wardrobe staples with the Kitsuné Musique record label and Café Kitsuné coffee shops.

New York menswear label founded in 2016 by Emily Adams Bode Aujla, built on antique textiles and hand-embellished, often one-of-a-kind garments.

Independent Stockholm ready-to-wear label known for custom-developed fabrics, reworked wardrobe staples and its upcycled Our Legacy Work Shop line.

What changes. More trend-driven prints and streetwear crossover

Antwerp-based label from German-born designer Stephan Schneider, made in Belgium since 1994 using his own textiles, loose tailoring and knitwear.

French label founded in 2011 by Alexandre Mattiussi, known for relaxed Parisian tailoring, knitwear and the Ami de Coeur logo.

Swedish minimalist label founded in Stockholm in 1993, making pared-back womenswear and menswear staples alongside a resale platform.

Why it's similar. Filippa Knutsson's 1993 Stockholm house helped codify Scandinavian minimalism, and its fluid trousers and tailored wool coats reach Lemaire's restraint at a noticeably lower price.

Paris label founded by Pierre Mahéo in 2012, making understated soft tailoring and workwear-inflected wardrobe staples in European fabrics.

Why it's similar. Officine Generale and Lemaire both prioritize quality craftsmanship and understated design aesthetics.

Daiki Suzuki's New York label, founded 1999 under Nepenthes, reworking American workwear and military patterns with off-kilter construction and mixed fabrics.

British maker of plain, high-quality cotton and merino basics — T-shirts, polos and underwear — still sewn at its own Long Eaton factory.

Independent London label founded in 2001 by Cathal McAteer, making detail-driven, muted menswear and womenswear in relaxed, comfort-first cuts.

London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.

Independent Nottingham menswear label reworking British and mid-century workwear into relaxed, well-made staples like its Bakers Jacket and Aston trousers.

Antwerp knitwear label from the Morrison family, making colourful Shetland, mohair and lambswool sweaters, hats and scarves in Scotland, Ireland and Belgium.