#9
Cos
80% matchH&M Group's London-based minimalist label, known for architectural tailoring, knitwear and its premium Atelier runway capsule.
Why it's similar. Both Cos and Lemaire emphasize minimalist design and a focus on sustainable materials.
Cheaper alternatives to LEMAIRE
Updated August 2026 · 15 ranked picks
Want the LEMAIRE look for less? These 15 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
#12
Norse Projects
Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.
#13
Raey
Minimalist London label, originally MatchesFashion's in-house line, acquired by new luxury group Hulcan in December 2025 and slated to relaunch in 2026.
#14
Acne Studios
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
#15
A.P.C.
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.
#16
DEVEAUX NEW YORK
Defunct New York luxury ready-to-wear label known for muted, modular American sportswear and tailoring; it closed in August 2023.
#17
A Kind of Guise
Munich menswear label founded in 2009, known for relaxed tailoring, overshirts and fine knitwear built around travel-inspired seasonal collections.
#18
Theory
New York contemporary label owned by Fast Retailing, known for minimal stretch-wool tailoring, knitwear and workwear separates.
#19
Prada
Milanese luxury house founded in 1913, led creatively by Miuccia Prada and Raf Simons and known for nylon bags and cerebral tailoring.
#20
Margaret Howell
British designer label making relaxed shirting, tailoring and knitwear in traditional UK fabrics, independently run from London since 1970.
#21
Maison Kitsuné
Franco-Japanese Paris label pairing fox-logo wardrobe staples with the Kitsuné Musique record label and Café Kitsuné coffee shops.
#22
Bode
New York menswear label founded in 2016 by Emily Adams Bode Aujla, built on antique textiles and hand-embellished, often one-of-a-kind garments.
#23
Our Legacy
Independent Stockholm ready-to-wear label known for custom-developed fabrics, reworked wardrobe staples and its upcycled Our Legacy Work Shop line.
#24
Stephan Schneider
Antwerp-based label from German-born designer Stephan Schneider, made in Belgium since 1994 using his own textiles, loose tailoring and knitwear.
#25
Ami Paris
French label founded in 2011 by Alexandre Mattiussi, known for relaxed Parisian tailoring, knitwear and the Ami de Coeur logo.
Common questions
What are the best cheaper alternatives to LEMAIRE?
Cos, Norse Projects, Raey lead our ranking. Want the LEMAIRE look for less? These 15 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.