Cheaper alternatives to LEMAIRE

● Updated July 2026 · 15 ranked picks
A man wearing a Lemaire dragon print button up with matching shorts

Want the LEMAIRE look for less? These 15 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.

A man bundled up wearing a dark grey COS jacket, scarf and pants walking in the snow
#9

Cos

80% match
Minimalist$$ · CheaperLondon, UK · est. 2007Made in Spain

Cos (“Collection Of Style”) is known for its minimalist design influenced by Scandinavian and Japanese timeless style. They're a more seasonal and mature alternative to parent company H&M's fast-fashion approach.

Why it's similar. Both Cos and Lemaire emphasize minimalist design and a focus on sustainable materials.

A man wearing a long light brown trench coat with matching pants and Oatmeal Sweatshirt along with New Balance Dad Shoes
#12

Norse Projects

$$ · CheaperCopenhagen, Denmark · est. 2004Made in Europe

Norse Projects is a contemporary clothing brand based in Copenhagen. Founded in 2004, the brand came together as a blend of streetwear, classic workwear and high-end fashion, all styled with a minimalist Scandinavian touch.

A woman wearing Raey oversized silk and wool shirt
#13

Raey

$$$$ · CheaperLondon, United Kingdom · est. 2015

Raey is renowned for its minimalist aesthetic and luxurious, high-quality fabrics, offering a blend of timeless essentials and contemporary pieces.

A man wearing a brown A.P.C. outfit which includes shorts, a short-sleeve button up under a long-sleeve button up and a bag
#15

A.P.C.

$$$$ · CheaperParis, France · est. 1997Made in Portugal

A.P.C., also known as Atelier de Production et de Creation (Production and Creation Workshop), is a french brand that brings everyday basics into the world of luxury fashion – walking the line between streetwear and high fashion.

A woman wearing DEVEAUX NEW YORK tan buttoned trench coat
#16

DEVEAUX NEW YORK

$$$$ · CheaperNew York, United States · est. 2018Made in USA

DEVEAUX NEW YORK is renowned for its sophisticated, minimalist designs that blend timeless elegance with modern sensibilities.

A man sitting down wearing a Theory outfit feating a navy blue sweater and grey pleated pants
#18

Theory

$$$ · CheaperNew York City, USA · est. 1997Made in China

Theory is a NYC-based contemporary fashion label that is known for it's minimalist and sleek design paired with sustainable product practices. Expect this wide-ranging clothing at an affordable price point.

A man wearing a pink floral print Bode jacket, brown shorts and high black socks
#22

Bode

$$$$ · CheaperNew York, USA · est. 2016Made in USA & Japan

Bode is a NYC-base fashion line primarily known for its sustainable and one-of-a-kind approach to menswear, which blends vintage fabrics and traditional techniques with modern designs.

A man in a brown fluffy Our Legacy cardigan with a matching brown turtleneck and black pants holding a black bag
#23

Our Legacy

$$$$ · CheaperStockholm, Sweden · est. 2005Made in Portugal

Our Legacy has become a leader in contemporary design – leading with a casual selection of daily wear with some fashion-forward pieces mixed in. They provide a wide range of fits so be sure to check the size and fit info before copping.

Two men sitting together wear Ami outfits featuring a varsity jacket and suit
#25

Ami Paris

$$$ · CheaperParis, France · est. 2011Made in Portugal

Ami is a French fashion brand known for its casual, trendy, and modern designs. Expect high-quality materials with a stylish youthful feel and a casual vibe with Ami.

Common questions
What are the best cheaper alternatives to LEMAIRE?

Cos, Norse Projects, Raey lead our ranking. Want the LEMAIRE look for less? These 15 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.