The 35 Best 90's Streetwear Brands

The 35 Best 90's Streetwear Brands

90's streetwear is characterized by a nostalgic revival of fashion trends from that era, such as baggy jeans, oversized graphic T-shirts, and bold logos. It represents a blend of hip-hop culture, skateboarding influences, and sportswear, giving rise to iconic brands like FUBU, Supreme, and Stüssy. The 90's streetwear movement continues to influence contemporary fashion, with many modern brands and enthusiasts paying homage to the bold and rebellious style of that decade. Let's take a peek at some of the brands from past and today that are repping the 90's best.

Published:
February 21, 2024
·
Reading Time:
6 min
By: Dante P
A double image of a man wearing a Supreme x Lacoste 90's streetwear collab in red and white
A double image of a man wearing a Supreme x Lacoste 90's streetwear collab in red and white

FUBU

FUBU is a clothing brand that is known for its urban streetwear style, with bold logos and graphic designs. It was founded in 1992 by a group of friends in Queens, New York, and has since become a popular brand among hip-hop and urban culture enthusiasts.
💰 Price:
Low
📍 Origin:
Queens, United States
🏭  Made in:
Asia
👶 Founded:
1992
FUBU
Streetwear
Surf

Stussy

Stussy is an California-born clothing brand known for its streetwear and surf-inspired clothing. Stussy, with it's iconic logo, was one of the first streetwear brands and helped to establish the genre and popularize it.

💰 Price:
Med
📍 Origin:
Los Angeles, USA
🏭  Made in:
Asia & North America
👶 Founded:
1980
Stussy
Classic
Sophisticated

Nautica

Nautica is known for its classic American style with a nautical influence. The brand offers a wide range of apparel and accessories for men, women, and children that are designed with quality and comfort in mind.
💰 Price:
Med
📍 Origin:
New York City, United States
🏭  Made in:
Asia
👶 Founded:
1983
Nautica
Streetwear

Supreme

Supreme is an NYC streetwear and skateboarding brand known for its limited-edition drops and collabs with premier brands and artists. Supreme's collections feature a mix of streetwear and skate culture-inspired clothing, accessories, and skateboard decks.

💰 Price:
High
📍 Origin:
New York, USA
🏭  Made in:
China & USA
👶 Founded:
1994
Supreme
Casual
Preppy

Tommy Hilfiger

Tommy Hilfiger is synonymous with classic American style, offering preppy and casual clothing for men, women, and kids. Known for its iconic logo, its designs often feature nautical and patriotic themes, blending traditional and modern styles.

💰 Price:
Med
📍 Origin:
New York, USA
🏭  Made in:
Global
👶 Founded:
1985
Tommy Hilfiger
Sportswear
Streetwear

Kappa

Kappa is a clothing brand that is known for its sportswear and streetwear designs. The brand is recognized for its iconic logo, featuring a man and woman sitting back to back in sportswear.
💰 Price:
Med
📍 Origin:
Turin, Italy
🏭  Made in:
Asia
👶 Founded:
1911
Kappa
Sportswear
Athletic

Champion

Champion is a popular sportswear brand known for its comfortable and durable clothing. They are particularly known for their iconic sweatshirts and hoodies that feature the brand's signature "C" logo.
💰 Price:
Low-Med
📍 Origin:
Rochester, United States
🏭  Made in:
Global
👶 Founded:
1919
Champion
Vintage-inspired
Sportswear

Fila

Fila is a sportswear brand that is known for its retro-inspired designs and classic athletic styles. The brand has a strong presence in the sneaker and streetwear market, with its signature logo and bold colorways.
💰 Price:
Med
📍 Origin:
Biella, Italy
🏭  Made in:
Asia
👶 Founded:
1911
Fila
Trendy
Denim

Guess

Guess is a popular clothing brand known for its trendy and youthful designs. The brand is famous for its denim collection, which features stylish and high-quality jeans for both men and women.
💰 Price:
Med
📍 Origin:
Los Angeles, United States
🏭  Made in:
Asia
👶 Founded:
1981
Guess
Athletic

Puma

Puma is a German athletic brand known for its stylish and high-performance sportswear and footwear, with a focus on soccer and running.

💰 Price:
Med-High
📍 Origin:
Herzogenaurach, Germany
🏭  Made in:
Multiple
👶 Founded:
1948
Puma
Urban
Streetwear

Triple 5 Soul

Triple 5 Soul is a streetwear brand that is known for its urban aesthetic and bold graphics. The brand offers a range of clothing and accessories for men and women, including hoodies, t-shirts, joggers, and backpacks, that are designed to make a statement.
💰 Price:
Med-High
📍 Origin:
New York City, United States
🏭  Made in:
Asia
👶 Founded:
1989
Triple 5 Soul
Workwear
Durable

Carhartt

Carhartt is a respected and trusted brand in the world of workwear and casual fashion. Known for its durability and toughness, Carhartt offers a range of clothing and accessories designed to withstand even the toughest working conditions. The brand is also well-known for its classic styling and timeless design, making its pieces popular not just for work, but for everyday wear as well.

💰 Price:
Med
📍 Origin:
Rohnert Park, United States
🏭  Made in:
Europe
👶 Founded:
1994
Carhartt

Sean John

Sean John is a clothing brand founded by rapper and entrepreneur Sean Combs, also known as P. Diddy. The brand is known for its urban and sophisticated style, featuring a range of clothing from casual streetwear to high-end suits.
💰 Price:
Med-High
📍 Origin:
New York City, United States
🏭  Made in:
Asia
👶 Founded:
1998
Sean John
Streetwear
Urban

Karl Kani

Karl Kani is known for its iconic streetwear designs that fuse urban fashion with hip-hop culture. The brand's signature baggy jeans, oversized tees, and bold graphics have been a staple in the fashion industry since the 1990s.
💰 Price:
High
📍 Origin:
Long Beach, USA
🏭  Made in:
USA
👶 Founded:
1989
Karl Kani

Ecko Unltd.

Ecko Unltd. is a clothing brand that is known for its bold and edgy streetwear style. Their clothing features bold graphics, graffiti-inspired designs, and a rebellious attitude that appeals to a younger demographic.
💰 Price:
Low
📍 Origin:
New York City, United States
🏭  Made in:
Asia
👶 Founded:
1993
Ecko Unltd.

Phat Farm

Phat Farm is a clothing brand that was founded in 1992 by hip-hop mogul Russell Simmons. The brand is known for its urban streetwear style that incorporates bold graphics, bright colors, and oversized silhouettes.
💰 Price:
Med
📍 Origin:
New York City, United States
🏭  Made in:
Asia
👶 Founded:
1992
Phat Farm
Sophisticated
Minimalist

Calvin Klein

Calvin Klein is a luxury fashion brand known for its minimalist and sophisticated designs. The brand is recognized for its iconic logo and signature styles, including denim, underwear, and fragrances.
💰 Price:
Med
📍 Origin:
New York City, United States
🏭  Made in:
Asia
👶 Founded:
1968
Calvin Klein
Urban
Streetwear

Pelle Pelle

Pelle Pelle is a clothing brand known for its unique and innovative designs that blend streetwear and high fashion. The brand is also recognized for its high-quality leather jackets and urban-inspired apparel.
💰 Price:
Med-High
📍 Origin:
Detroit, United States
🏭  Made in:
USA
👶 Founded:
1978
Pelle Pelle
Athletic

Reebok

Reebok is an American athletic brand known for its innovative and comfortable sportswear and footwear, with a focus on fitness and cross-training.

💰 Price:
Med-High
📍 Origin:
Bolton, UK
🏭  Made in:
Multiple
👶 Founded:
1895
Reebok
Athleisure

Adidas

Adidas is German sportswear company founded in 1949, that offers a wide range of products including footwear, clothing, and accessories. Known for its iconic "stripes" logo, and for its collaboration with designers and fashion icons. You already know.

💰 Price:
Med
📍 Origin:
Herzogenaurach, Germany
🏭  Made in:
Asia
👶 Founded:
1949
Adidas
Athleisure

Nike

Nike is one of the world's most well-known and recognizable sportswear brands, offering a wide range of products including footwear, clothing, and accessories. You already know.

💰 Price:
Med
📍 Origin:
Portland, USA
🏭  Made in:
Asia
👶 Founded:
1964
Nike
Snowboard

Burton

Burton is an American brand known for its trendy, functional snowboarding gear and apparel. You'll find a line of bags in a range of styles from daily to travel (including larger format luggage).

💰 Price:
Med
📍 Origin:
Vermont, USA
🏭  Made in:
China
👶 Founded:
1977
Burton
Innovative
Sportswear

Oakley

Oakley is a well-known brand in the sports industry, specializing in high-performance eyewear, apparel, and accessories. Their products are designed to meet the demands of athletes and outdoor enthusiasts, providing them with innovative and stylish solutions for their needs.
💰 Price:
Med
📍 Origin:
Foothill Ranch, USA
🏭  Made in:
Asia
👶 Founded:
1975
Oakley
Classic
Sophisticated

Fred Perry

Fred Perry is a British clothing brand that is known for its iconic polo shirts featuring the brand's signature laurel wreath logo. The brand is also known for its timeless and classic designs that have been popular for decades.
💰 Price:
Med-High
📍 Origin:
London, England
🏭  Made in:
Asia
👶 Founded:
1952
Fred Perry
Sophisticated
Classic

Hugo Boss

Hugo Boss is a German luxury fashion house that is known for its sleek and sophisticated designs. The brand is recognized for its high-quality materials, attention to detail, and modern yet timeless aesthetic.
💰 Price:
Med-High
📍 Origin:
Metzingen, Germany
🏭  Made in:
Asia
👶 Founded:
1924
Hugo Boss
Quality Outdoors

Helly Hanson

Helly Hansen is a Norwegian brand that specializes in creating high-performance outdoor clothing and gear for a wide range of activities, from sailing and skiing to hiking and fishing. They are known for their waterproof and insulated clothing, such as jackets, pants, and overalls. They also offer a wide range of footwear, such as boots and shoes, as well as a variety of accessories, including hats, gloves, and backpacks.

💰 Price:
Med
📍 Origin:
Moss, Norway
🏭  Made in:
China
👶 Founded:
1877
Helly Hanson
Streetwear
Urban

Wu Wear

Wu Wear is a clothing brand that was founded by the members of the legendary hip-hop group Wu-Tang Clan. The brand is known for its streetwear-inspired designs that feature the iconic Wu-Tang logo and references to the group's music and lyrics.
💰 Price:
Med-High
📍 Origin:
New York City, United States
🏭  Made in:
Asia
👶 Founded:
1995
Wu Wear
Edgy
Denim

Diesel

Diesel is a fashion brand known for its edgy and rebellious style. They are recognized for their innovative denim designs and their use of unconventional materials in their clothing.
💰 Price:
Med-High
📍 Origin:
Molvena, Italy
🏭  Made in:
Italy, Asia
👶 Founded:
1892
Diesel
Classic
Preppy

Gap

Gap is known for its classic and casual American style. They offer a wide range of clothing and accessories for men, women, and children that are comfortable, versatile, and easy to wear.
💰 Price:
Low-Med
📍 Origin:
San Francisco, United States
🏭  Made in:
Asia
👶 Founded:
2004
Gap
Luxury

Gucci

Gucci is known for its high-end fashion and luxury accessories, featuring iconic symbols like the GG logo and the red and green stripe.

💰 Price:
Very High
📍 Origin:
Florence, Italy
🏭  Made in:
Italy
👶 Founded:
1921
Gucci
Functional
Technical

North Face - Apparel

North Face is a renowned and well-loved brand in the world of outdoor and fashion apparel. The brand is known for its exceptional quality and style in its range of jackets, coats, footwear, and accessories. Expect rugged, durable, and stylish clothing that is perfect for any adventure, from a day hike to an expedition to the top of a mountain. Find more brands like The North Face here.

💰 Price:
Med
📍 Origin:
San Francisco, United States
🏭  Made in:
China
👶 Founded:
1968
North Face - Apparel
Workwear

Timberland

Timberland is most well-known known for its high-quality outdoor footwear, including its iconic yellow boots. The brand has a reputation for producing durable, comfortable shoes and boots that are popular among hikers, construction workers, and streetwear enthusiasts.

💰 Price:
Med - High
📍 Origin:
Boston, USA
🏭  Made in:
USA & Asia
👶 Founded:
1952
Timberland
Urban
Sophisticated

DKNY

DKNY is a New York-based fashion brand that is known for its modern and urban aesthetic. The brand offers a range of clothing, accessories, and fragrances that are designed to be versatile and wearable for everyday life.
💰 Price:
Med-High
📍 Origin:
New York City, United States
🏭  Made in:
Asia
👶 Founded:
1989
DKNY
Urban
Streetwear

Kangol

Kangol is a British clothing brand that is best known for its iconic headwear, particularly its signature bucket hats. The brand has a strong connection to hip-hop culture and has been worn by many famous musicians and celebrities over the years.
💰 Price:
Med
📍 Origin:
Cleator, England
🏭  Made in:
Asia
👶 Founded:
1938
Kangol
Athletic
Vintage-inspired

Starter

Starter is a clothing brand that is known for its athletic and sportswear-inspired clothing. They offer a range of products from jackets, hoodies, and hats to t-shirts, shorts, and joggers that are perfect for any casual occasion.
💰 Price:
Low
📍 Origin:
New Haven, United States
🏭  Made in:
Asia
👶 Founded:
1971
Starter

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