If you like Studio Nicholson's modular wardrobe — wide-leg trousers, oversized shirting and boxy knits in Japanese fabrics and neutral tones — this list gathers the labels that come closest. Lemaire, Our Legacy and Margaret Howell are the tightest matches on volume and restraint; COS and Universal Works cover the same silhouettes for less. Everything here is currently trading, so you can shop it new.
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Why it's similar. Both brands share a contemporary style and a focus on premium materials.
COMMISSION is known for its modern reinterpretation of classic corporate and office attire, blending nostalgic elements from the '80s and '90s with contemporary design.
Why it's similar. Strong alignment in style, silhouette, fit, palette, materials, and price.
Independent Stockholm ready-to-wear label known for custom-developed fabrics, reworked wardrobe staples and its upcycled Our Legacy Work Shop line.
Why it's similar. Both brands emphasize contemporary design and high-quality, timeless pieces.
British maker of plain, high-quality cotton and merino basics — T-shirts, polos and underwear — still sewn at its own Long Eaton factory.
Why it's similar. Both brands focus on quality fabrics and a timeless, understated aesthetic.
New York label founded in 2005 by Phillip Lim and Wen Zhou, known for pared-back modern tailoring, easy separates and structured leather bags.
Why it's similar. Matches in style, silhouette, fit, and materials. High-end positioning.
Independent London label founded in 2001 by Cathal McAteer, making detail-driven, muted menswear and womenswear in relaxed, comfort-first cuts.
Why it's similar. Both emphasize a contemporary feel with a focus on quality and timelessness.
Paris label founded by Pierre Mahéo in 2012, making understated soft tailoring and workwear-inflected wardrobe staples in European fabrics.
Why it's similar. Both brands prioritize quality materials and craftsmanship in their contemporary lines.
British contemporary label founded in 1970, known for understated tailoring, knitwear and dresses sold through UK stores and jigsaw-online.com.
Why it's similar. Similar in style, materials, and price segment with a focus on sustainability.
Franco-Japanese Paris label pairing fox-logo wardrobe staples with the Kitsuné Musique record label and Café Kitsuné coffee shops.
Why it's similar. Franco-Japanese Paris label with the same med-high pricing and wardrobe-staple knitwear and outerwear, though its fox-patch branding is far more visible than Studio Nicholson's unmarked pieces.
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.
Why it's similar. Paris label built on pared-back, long-wearing staples rather than seasonal trends — the same anti-trend logic, with raw selvedge denim in place of Japanese-fabric tailoring.
Los Angeles label founded in 2012, known for premium denim and pared-back ready-to-wear blending California ease with European tailoring.
Why it's similar. Neutral-palette ready-to-wear that pairs relaxed California cuts with restrained European tailoring, at a comparable med-high price.
Paris house by Christophe Lemaire and Sarah-Linh Tran, known for minimal, modular tailoring, relaxed androgynous silhouettes and curved leather bags.
Why it's similar. The closest match on the list: modular, androgynous clothing with wrap shirting, soft tailoring, wide trousers and oversized knits, priced a tier higher.
London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.
Why it's similar. London menswear pairing tailoring construction with relaxed fits and wide-leg trousers in British and Italian cloth, at a similar med-high price.
British designer label making relaxed shirting, tailoring and knitwear in traditional UK fabrics, independently run from London since 1970.
Why it's similar. London label since 1970 making relaxed unstructured shirting, wide trousers and knitwear in traditional British fabrics — the same restraint, with MHL. as the cheaper line.
Los Angeles contemporary womenswear label by stylist-turned-designer Andrea Lieberman, known for relaxed-luxury tailoring, knitwear and day-to-evening dresses.
Why it's similar. LA contemporary womenswear built on tailored blazers, trousers and knitwear in European mill fabrics, roughly $250–$800, aimed at the same relaxed-luxury shopper.
Copenhagen menswear label making relaxed, minimalist modern-casual staples in linen, organic cotton and wool since 2007.
Why it's similar. Copenhagen label doing relaxed tailoring, pleated trousers and overshirts in linen, organic cotton and wool in muted, low-contrast colours at a matching price tier.
Beams Plus is the Tokyo-based heritage menswear line of retailer Beams, reworking classic American Ivy, workwear and military styles in Japan.
Why it's similar. Tokyo line reworking Ivy and workwear in Japanese fabrics with considered proportions — the fabric-first approach Studio Nicholson shares, in a more Americana register.
Independent Wuhan label by Liang Dong making modular, utility-driven menswear, with collaborations including UGG, Puma, Vans and Gap.
Why it's similar. Wuhan label working in modular outerwear, shifted proportions and muted palettes — the experimental, higher-priced end of the same modular-wardrobe idea.
Independent New York label making updated American workwear and prep staples, led by CEO Mickey Drexler and designer Somsack Sikhounmuong.
Why it's similar. New York label doing oxford shirts, chore jackets and pleated trousers as updated staples, at a mid price that undercuts Studio Nicholson.
London label founded in 1995, making understated unisex clothing drawn from workwear, military uniforms and British music subculture.
Why it's similar. London label making boxy overshirts, wide pleated trousers and unisex staples in a similar med-high bracket; Sage Toda-Nation took over as creative director in 2024.
Daiki Suzuki's New York label, founded 1999 under Nepenthes, reworking American workwear and military patterns with off-kilter construction and mixed fabrics.
Why it's similar. Daiki Suzuki's New York label shares the loose, layered proportions and fabric obsession, but adds off-kilter construction and mixed panels Studio Nicholson avoids.
H&M Group's London-based minimalist label, known for architectural tailoring, knitwear and its premium Atelier runway capsule.
Why it's similar. H&M Group's minimalist label offers architectural tailoring, oversized knitwear and muted staples at a mid price — the most accessible way into this silhouette.
Independent Nottingham menswear label reworking British and mid-century workwear into relaxed, well-made staples like its Bakers Jacket and Aston trousers.
Why it's similar. Nottingham label reworking workwear into relaxed staples like the Bakers Jacket and Aston trousers, at a mid price well below Studio Nicholson.
New York menswear label founded in 2009, pairing minimal surf-influenced basics with café-and-surf-shop hybrid stores in the US and Asia.
Why it's similar. Clean, mid-weight shirting, sweatshirts and chore jackets in muted palettes at mid pricing, with a surf-adjacent ease rather than tailored volume.
Seattle outfitter founded in 1897, known for Mackinaw wool cruisers, waxed Tin Cloth outerwear and Rugged Twill leather-trimmed luggage.
Why it's similar. Seattle outfitter sharing the make-it-last, fabric-led ethos, but its heavyweight Mackinaw wool and waxed Tin Cloth workwear is far more rugged than Studio Nicholson's soft volume.
French label founded in 2011 by Alexandre Mattiussi, known for relaxed Parisian tailoring, knitwear and the Ami de Coeur logo.
Why it's similar. Paris label with relaxed tailoring, knitwear and outerwear at the same med-high price, though the Ami de Coeur logo makes it a louder buy.
Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.
Why it's similar. Copenhagen label blending Scandinavian minimalism with workwear — clean-silhouette shirting and knitwear plus technical GORE-TEX outerwear, at a matching price tier.
Tokyo label by Kiichiro Asakawa making genderless, minimal tailoring and wardrobe staples in unusual Japanese fabrics with quietly deconstructed silhouettes.
Tokyo brand founded in 2003 by Eiichiro Homma, blending GORE-TEX outdoor construction with restrained, everyday sportswear and soft tailoring.
Unisex Japanese label founded in 2012 by Koji Akasaki, building calculated oversized silhouettes from relaxed shirting, outerwear and soft tailoring.
German-founded, Milan-based luxury house known for minimalist tailoring, now owned by OTB and designed by Simone Bellotti.
Independent Tokyo label by Ryota Iwai, building relaxed menswear and womenswear around custom-developed Japanese textiles and muted colour.
Why it's similar. Where Studio Nicholson designs volume around Japanese fabrics, Auralee mills its own in Japan, cutting relaxed coats, wide trousers and knitwear in the same muted register.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Acne Studios | 88% | Contemporary | Similar |
| 2 | COMMISSION | 88% | Contemporary | Similar |
| 3 | Our Legacy | 87% | Contemporary | Similar |
| 4 | Sunspel | 86% | Contemporary | Similar |
| 5 | 3.1 Phillip Lim | 85% | Contemporary | Similar |
| 6 | Folk Clothing | 84% | Contemporary | Similar |
| 7 | Officine Generale | 83% | Contemporary | Similar |
| 8 | Jigsaw | 82% | Contemporary | Cheaper |
| 9 | Maison Kitsuné | — | Similar | |
| 10 | A.P.C. | — | Similar | |
| 11 | FRAME | — | Cheaper | |
| 12 | LEMAIRE | — | More premium | |
| 13 | Oliver Spencer | — | Cheaper | |
| 14 | Margaret Howell | — | Similar | |
| 15 | A.L.C. | — | Similar | |
| 16 | NN07 | — | Cheaper | |
| 17 | Beams Plus | — | Similar | |
| 18 | Attempt | — | Similar | |
| 19 | Alex Mill | — | Similar | |
| 20 | YMC | — | Cheaper | |
| 21 | Engineered Garments | — | Similar | |
| 22 | Cos | — | Cheaper | |
| 23 | Universal Works | — | Cheaper | |
| 24 | Saturdays NYC | — | Cheaper | |
| 25 | Filson | — | Cheaper | |
| 26 | Ami Paris | — | Cheaper | |
| 27 | Norse Projects | — | Cheaper | |
| 28 | stein | — | Similar | |
| 29 | Nanamica | — | Similar | |
| 30 | my beautiful landlet | — | Similar | |
| 31 | Jil Sander | — | Similar | |
| 32 | Auralee | — | Similar |
Lemaire. Both build modular, androgynous wardrobes around wide trousers, soft tailoring and oversized knits in muted palettes; Lemaire simply prices higher. Our Legacy is the closest match at a similar price point.
COS, Universal Works, Alex Mill and Saturdays NYC all sit a tier below on price while keeping the relaxed cuts and neutral palette. Sunspel covers plain cotton and merino basics at mid pricing.
Both. The modular wardrobe idea runs across men's and women's, with interchangeable pieces built around volume and proportion rather than gendered styling.
Wide-leg trousers, oversized shirting, boxy knitwear and unstructured outerwear in Japanese and Italian fabrics, plus repeat collaborations with Uniqlo and New Balance.
Beams Plus works with Japanese mills on Ivy and workwear staples, Oliver Spencer and Folk both source from Japanese and European mills, and nanamica builds GORE-TEX and ALPHADRY outerwear in Tokyo.